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First Writing Presentation

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The first presentation used in the Writing Seminar for United Way of North Georgia.

The first presentation used in the Writing Seminar for United Way of North Georgia.

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  • Definition: identifying and locating high potential recruits SourcesDone for internal as well as external job candidatesCorporate strategy plays what role?Involves the analysis of different possible sources of recruits to identify those best able to meet the firm’s staffing goals
  • Where?Internal or external?AdvantagesInternalExternal
  • Why?Good PRImportant because attracts more applicantsWhy is this importantBuilds moraleEncourages ambitionA lot is already knownBoth by the applicant/employee and the companyMeans lower start-up costs for orgLess costlyTraining deviceHow so?
  • Why not?May have superstar in company next door that you never hear aboutOld and staleHuge point in today’s world with so much change occurring so fastWhy being with same company for too long can hurt you in your career
  • Why not?May have superstar in company next door that you never hear aboutOld and staleHuge point in today’s world with so much change occurring so fastWhy being with same company for too long can hurt you in your career
  • 4% of jobs filled via internet27% filled via referrals
  • 60 million members, 150 industries, 200 countries
  • 60 million members, 150 industries, 200 countries
  • 60 million members, 150 industries, 200 countries

Transcript

  • 1. Writing Effectively
    Dr. Stephen A. LeMay
    Associate Professor of Marketing
    Dalton State College
  • 2. Introduction
    Write clearly
    Maintain relationships
  • 3. Step 1
    Have something to say
  • 4. Step 2
    Say it clearly
  • 5. Step 3
    Acknowledge the relationships
  • 6. Step 4
    Solve the common problems
  • 7.
  • 8. #1: Omit needless words.
  • 9. Needless Verbs
    Do a study of the effects
    Have a tendency to
    Is indicative of
    Make changes in
    Make progress toward
    Serve to make reductions
  • 10. Needless Articles and Prepositions
    The making of cloth
    The manufacture of steel
    Several of the clients
  • 11. Needless categories
    Field of
    Amount of
    Area of
    Character of
    Nature of
    Number of
  • 12. #2: Use the Active Voice
  • 13. #3: Use Subheadings
  • 14. #4: Use short paragraphs
  • 15. #5: Use simple language, but suit your audience
  • 16. Persuasive Message: Plan Before You Write
    Know your idea
    Know your audience
    Know what you wish your audience to do
    1
  • 17. Types of Persuasion
    Logic: facts and statistics
    Ethos: information or association that gives credibility
    Pathos: emotional appeal
    1
  • 18. Inductive Outline Used in Persuasive Messages
    2
  • 19. Presenting and Interpreting Factual Evidence
    Don’t just say it, show it
    Be objective
    Don’t exaggerate
    Omit subjective claims
    2
  • 20. Elements of Ethical Persuasion
    Tell what you do
    Give concrete data for your claims
    Put comparisons in context
    Keep your audience in mind
    2
  • 21. Motivating Action
    Make the action clear and simple to do
    Restate what the action will do
    Give an incentive for quick action
    Ask confidently for action
    2
  • 22. Types of Persuasive Messages
    • Claims
    • 23. Favors
    • 24. Requests for information
    • 25. Changes in an Organization
    • 26. Unsolicited sales messages
    3
  • 27. More information available
    A Plain English Handbook
    www.sec.gov/pdf/handbook.pdf
    Grammar and more
    grammar.ccc.commnet.edu/grammar/concise.htm
    3