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SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
SLCSEM Paid Owned & Earned Tactics David Malmborg
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SLCSEM Paid Owned & Earned Tactics David Malmborg

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Paid, Owned & Earned tactics you may not have thought of yet for hitting your audience and customer goals by David Malmborg at September 18, 2013 SLCSEM.org event.

Paid, Owned & Earned tactics you may not have thought of yet for hitting your audience and customer goals by David Malmborg at September 18, 2013 SLCSEM.org event.

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  • 1. SEO1 SEO2 and SEO3 Achieving your SEO Goals@DavidMalmborg
  • 2. @DavidMalmborg ▸ 1 year at Applebees ▸ 3 years at CompUSA ▸ 1 year at Riser Media ▸ 4 years at SEO.com ▸ 1 year at Fusion-io ▸ 71 people endorse me on Linked In for the skill “SEO” …BOOM!
  • 3. Fusion-io Delivers the World's Data Faster ▸ Headquarters in SLC ▸ NYSE – FIO ▸ ~950 Employees ▸ $432.4M in FY13 ▸ Apple and Facebook are our largest customers ▸ We sell through HP, Dell, IBM, Cisco, SuperMicro, etc.
  • 4. Steve Wozniak – Chief Scientist
  • 5. What Does SEO Mean?
  • 6. SEO1 Search Engine Optimization
  • 7. Optimize your Site  On page  Uniquely Valuable  Keyword Targeted  Sharable  Structured  On Site  Crawlability  Navigation and Content Flow http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
  • 8. SEO1 Goals ▸ Make Time ▸ Review and Revise your strategy
  • 9. SEO2 Site Engagement Optimization
  • 10. Are you comfortable having all your links be rel=“nofollow”?
  • 11. 7 Reasons to Remove "Link Building" from Our Vocabulary 1. Link building isn't a process or goal 2. Google wants to kill "link building" as a process 3. Modern Google is not a link-counting machine 4. Qualifying "good links" doesn't stick 5. Link obsession can hurt relationships 6. Focusing on links leads to missed opportunities 7. Marketers should differentiate their services from spammers By Carson Ward - http://moz.com/blog/7-reasons-to-remove-link-building-from-vocabulary
  • 12. True Press Relations Contributed Article/Guest Blog Posts • The audience is the true gauge of a good placement, not the link opportunity. • Pay for placement Maximize your internal network to write, share, and engage. SEO2 is Relationships with Site Owners
  • 13. Buzzstream ▸ Accepting Multiple Contributions • Monthly • Quarterly • Open • No ▸ Self Submitting options ▸ Social/Forum Sites ▸ Optimizing Outreach ▸ Paid Relationships
  • 14. SEO3 Social Engagement Optimization
  • 15. Owned, Earned and Paid Promotion http://marketingland.com/your-necessary-three- pronged-approach-to-content-promotion-55504 Image courtesy of Jordan Kasteler’s Blog
  • 16. Owned, Earned and Paid Promotion Email
  • 17. “Content marketing should be about taking people down the conversion path. From a business point of view, anything else really is a waste of time.” –Dan Bischoff http://www.contenthook.com/orvis-case-study/
  • 18. Create Great Content The Content Wheel Brand Introduction Conversion Email Social Site Distribution Advocacy Following
  • 19. The Fusion-io Online Market
  • 20. The Fusion-io Online Market • Fusion Social Media
  • 21. The Fusion-io Online Market • Fusion Social Media • Fusion-io Email DB
  • 22. The Fusion-io Online Market • Fusion Social Media • Fusion-io Email DB • Employee’s Social Circles
  • 23. The Fusion-io Online Market • Fusion Social Media • Fusion-io Email DB • Employee’s Social Circles • Guest Blog Post
  • 24. The Fusion-io Online Market • Fusion Social Media • Fusion-io Email DB • Employee’s Social Circles • Guest Blog Post • Paid Social Media
  • 25. The Fusion-io Online Market • Fusion Social Media • Fusion-io Email DB • Employee’s Social Circles • Guest Blog Post • Paid Social Media • Paid Blog Contributions
  • 26. The Fusion-io Online Market • Fusion Social Media • Fusion-io Email DB • Employee’s Social Circles • Guest Blog Post • Paid Social Media • Paid Blog Contributions • Email List Rentals
  • 27. Two Goals
  • 28. 1) Grow our “Owned” Reach
  • 29. 2) Fill in the Gaps from Search Engine Results
  • 30. Bringing it all together
  • 31. Each Lead Has an Activity Line ▸ Find the activity patterns in your converted leads ▸ Find a way to increase the frequency of that pattern
  • 32. Thank You fus ionio.c om | SAME PLAN ET. D IFFER EN T W OR LD .

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