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MIke Ramsey @niftymarketing May 2013 presentation for SLCSEM
 

MIke Ramsey @niftymarketing May 2013 presentation for SLCSEM

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MIke Ramsey @niftymarketing May 2013 presentation for SLCSEM MIke Ramsey @niftymarketing May 2013 presentation for SLCSEM Presentation Transcript

  • @NiftyMarketing
  • @NiftyMarketing
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  • @NiftyMarketing69% Google26% BingcomScore March 2013 data
  • @NiftyMarketing1 in 3 of queries thatpeople type into astandard Google searchbar are about places-Ed Parsons, Google.P.S. In 2010 it was 1 in 5WOWZERS
  • @NiftyMarketingThey are notsatisfiedwith 69%
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  • @NiftyMarketingGoogle Wants To Get YouWhat You Want Faster.If possible before youhave to ask.
  • @NiftyMarketingKnowledgeGraph
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  • @NiftyMarketingMeet Matt CuttsHe likes Pac-Man
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  • @NiftyMarketingQuality Enforcement02468102008 2010 2012 2014Talk The TalkWalk The Walk
  • @NiftyMarketing
  • @NiftyMarketingTWINS FROM DIFFERENT PLACES
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  • @NiftyMarketingDirectoriesReciprocal LinksForum linksComment SpamPublic Cheap Blog NetworkArticle MarketingEtcEtcEtc
  • @NiftyMarketingSoundsEasy
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  • @NiftyMarketingPenalized Websitehttp://www.panguintool.com/
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  • @NiftyMarketingSo what doesGoogle want?
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  • @NiftyMarketingWebsiteLinksListingsReviewsGoogle Local Blended Rankings
  • @NiftyMarketingPaidLocalizedOrganicBlendedListings
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  • @NiftyMarketinghttp://bit.ly/newplacesQ. I’m an existing Google Places for Business user?A. Sit tight and continue to use Google Places for Business to update and edit your listing..Q. I’m currently using Google+ to manage a local Google+ page?A. Continue to use Google+ to manage the page.Q. I’m using the bulk tool to manage multiple locations for my business?A. Please continue to use the bulk tool to manage the listings.Q. I’m new to Google Places for Business and have fewer than 10 locations?A. Just visit http://places.google.com and start setting up your listings!Q. I’m new to Google Places for Business and have 10 or more locations?A. Feel free to start setting up your listings at http://places.google.com/manage, which is our tool for bulk uploading.
  • @NiftyMarketinghttp://bit.ly/newplacesWhat criteria do I have to meet to upgrade my page via the Google+ widget?• You must have verified your business in your Places for Business account.• Your Places for Business email address should also have a Google+ profile.• Your page must be in a category that is eligible for Google+.• You cannot have activated AdWords Express for your business.• You should be managing no other pages in your Google+ account.
  • @NiftyMarketingTroubleshooting
  • @NiftyMarketingbit.ly/placeshelp
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  • @NiftyMarketingNameAddressPhone NumberABC Co.123 Road #117Salt Lake City, Utah(801) 567-5678Alfa Beta Cappa Co.123 Rd Ste 117SLC, Utah(801) 334-3456Alfa Beta Cappa#117 123 RoadSalt Lake City, Utah(800) 123-1234
  • @NiftyMarketingABC Co.123 Road #117Salt Lake City, Utah(801) 567-5678ALFA BETA CAPPA CO.123 Road STE117SLC, Utah(800) 123-1324ALFA BETA CAPPA INC#117123 RoadSalt lake City, Utah(800) 123-1324
  • @NiftyMarketingYou =Bad NAP +ED
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  • @NiftyMarketingCitationTracker
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  • @NiftyMarketingbit.ly/utahlistings
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  • @NiftyMarketinghttp://bit.ly/localgrader
  • @NiftyMarketingbit.ly/locallanding
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  • @NiftyMarketingWebsiteMark Up
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  • @NiftyMarketinghttp://schema-creator.org/
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  • @NiftyMarketingReviewsAreHard
  • @NiftyMarketingGetOverIT
  • @NiftyMarketingof consumers trust online reviews as much aspersonal recommendations.said that positive online reviews make themmore likely to use a local business.The Local Consumer Review Survey 2012 From Bright Local (4,500 surveyed)Reviews Matter52%72%
  • @NiftyMarketing
  • [0051] In one implementation, the number ofdocuments with reviews of a business may beused as a factor in determining the locationprominence score of a document associatedwith the businessReviews from Different sitesIncrease Rank@NiftyMarketing
  • @NiftyMarketingYouGetRejected
  • @NiftyMarketingGoogle’s Filter
  • @NiftyMarketingYouHave ToWork
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  • @NiftyMarketingEveryone is seeing this…
  • @NiftyMarketingWarning!!!
  • @NiftyMarketingLast Chance toBack Out!
  • @NiftyMarketingWhat if I don’t want to leavereviews with my full name?
  • @NiftyMarketingBrightlocal.com offers Review Badges that you can add to your site.
  • @NiftyMarketing
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  • @NiftyMarketingTrack Your Reviews…Getlisted.orgReviewpush.com
  • @NiftyMarketingbuilding superlocal links
  • @NiftyMarketingDo non-local links buildReferral traffic?Sales?Audience?
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  • @NiftyMarketinghttp://www.visitsaltlake.com/convention-calendar/
  • @NiftyMarketing
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  • @NiftyMarketingGive Google what theywant.Which is what searcherswant.
  • @NiftyMarketingMike RamseyFollow Me on Twitter @NiftyMarketingOn Google+ at bit.ly/mikeramsey