@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing69% Google26% BingcomScore March 2013 data
@NiftyMarketing1 in 3 of queries thatpeople type into astandard Google searchbar are about places-Ed Parsons, Google.P.S. ...
@NiftyMarketingThey are notsatisfiedwith 69%
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketingGoogle Wants To Get YouWhat You Want Faster.If possible before youhave to ask.
@NiftyMarketingKnowledgeGraph
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketingMeet Matt CuttsHe likes Pac-Man
@NiftyMarketing
@NiftyMarketing
@NiftyMarketingQuality Enforcement02468102008 2010 2012 2014Talk The TalkWalk The Walk
@NiftyMarketing
@NiftyMarketingTWINS FROM DIFFERENT PLACES
@NiftyMarketing
@NiftyMarketing
@NiftyMarketingDirectoriesReciprocal LinksForum linksComment SpamPublic Cheap Blog NetworkArticle MarketingEtcEtcEtc
@NiftyMarketingSoundsEasy
@NiftyMarketing
@NiftyMarketing
@NiftyMarketingPenalized Websitehttp://www.panguintool.com/
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketingSo what doesGoogle want?
@NiftyMarketing
@NiftyMarketing
@NiftyMarketingWebsiteLinksListingsReviewsGoogle Local Blended Rankings
@NiftyMarketingPaidLocalizedOrganicBlendedListings
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketinghttp://bit.ly/newplacesQ. I’m an existing Google Places for Business user?A. Sit tight and continue to use ...
@NiftyMarketinghttp://bit.ly/newplacesWhat criteria do I have to meet to upgrade my page via the Google+ widget?• You must...
@NiftyMarketingTroubleshooting
@NiftyMarketingbit.ly/placeshelp
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketingNameAddressPhone NumberABC Co.123 Road #117Salt Lake City, Utah(801) 567-5678Alfa Beta Cappa Co.123 Rd Ste ...
@NiftyMarketingABC Co.123 Road #117Salt Lake City, Utah(801) 567-5678ALFA BETA CAPPA CO.123 Road STE117SLC, Utah(800) 123-...
@NiftyMarketingYou =Bad NAP +ED
@NiftyMarketing
@NiftyMarketingCitationTracker
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketingbit.ly/utahlistings
@NiftyMarketing
@NiftyMarketinghttp://bit.ly/localgrader
@NiftyMarketingbit.ly/locallanding
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketingWebsiteMark Up
@NiftyMarketing
@NiftyMarketinghttp://schema-creator.org/
@NiftyMarketing
@NiftyMarketingReviewsAreHard
@NiftyMarketingGetOverIT
@NiftyMarketingof consumers trust online reviews as much aspersonal recommendations.said that positive online reviews make...
@NiftyMarketing
[0051] In one implementation, the number ofdocuments with reviews of a business may beused as a factor in determining the ...
@NiftyMarketingYouGetRejected
@NiftyMarketingGoogle’s Filter
@NiftyMarketingYouHave ToWork
@NiftyMarketing
@NiftyMarketingEveryone is seeing this…
@NiftyMarketingWarning!!!
@NiftyMarketingLast Chance toBack Out!
@NiftyMarketingWhat if I don’t want to leavereviews with my full name?
@NiftyMarketingBrightlocal.com offers Review Badges that you can add to your site.
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketingTrack Your Reviews…Getlisted.orgReviewpush.com
@NiftyMarketingbuilding superlocal links
@NiftyMarketingDo non-local links buildReferral traffic?Sales?Audience?
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketinghttp://www.visitsaltlake.com/convention-calendar/
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
@NiftyMarketingGive Google what theywant.Which is what searcherswant.
@NiftyMarketingMike RamseyFollow Me on Twitter @NiftyMarketingOn Google+ at bit.ly/mikeramsey
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MIke Ramsey @niftymarketing May 2013 presentation for SLCSEM

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  • MIke Ramsey @niftymarketing May 2013 presentation for SLCSEM

    1. 1. @NiftyMarketing
    2. 2. @NiftyMarketing
    3. 3. @NiftyMarketing
    4. 4. @NiftyMarketing
    5. 5. @NiftyMarketing69% Google26% BingcomScore March 2013 data
    6. 6. @NiftyMarketing1 in 3 of queries thatpeople type into astandard Google searchbar are about places-Ed Parsons, Google.P.S. In 2010 it was 1 in 5WOWZERS
    7. 7. @NiftyMarketingThey are notsatisfiedwith 69%
    8. 8. @NiftyMarketing
    9. 9. @NiftyMarketing
    10. 10. @NiftyMarketing
    11. 11. @NiftyMarketing
    12. 12. @NiftyMarketingGoogle Wants To Get YouWhat You Want Faster.If possible before youhave to ask.
    13. 13. @NiftyMarketingKnowledgeGraph
    14. 14. @NiftyMarketing
    15. 15. @NiftyMarketing
    16. 16. @NiftyMarketing
    17. 17. @NiftyMarketing
    18. 18. @NiftyMarketing
    19. 19. @NiftyMarketingMeet Matt CuttsHe likes Pac-Man
    20. 20. @NiftyMarketing
    21. 21. @NiftyMarketing
    22. 22. @NiftyMarketingQuality Enforcement02468102008 2010 2012 2014Talk The TalkWalk The Walk
    23. 23. @NiftyMarketing
    24. 24. @NiftyMarketingTWINS FROM DIFFERENT PLACES
    25. 25. @NiftyMarketing
    26. 26. @NiftyMarketing
    27. 27. @NiftyMarketingDirectoriesReciprocal LinksForum linksComment SpamPublic Cheap Blog NetworkArticle MarketingEtcEtcEtc
    28. 28. @NiftyMarketingSoundsEasy
    29. 29. @NiftyMarketing
    30. 30. @NiftyMarketing
    31. 31. @NiftyMarketingPenalized Websitehttp://www.panguintool.com/
    32. 32. @NiftyMarketing
    33. 33. @NiftyMarketing
    34. 34. @NiftyMarketing
    35. 35. @NiftyMarketingSo what doesGoogle want?
    36. 36. @NiftyMarketing
    37. 37. @NiftyMarketing
    38. 38. @NiftyMarketingWebsiteLinksListingsReviewsGoogle Local Blended Rankings
    39. 39. @NiftyMarketingPaidLocalizedOrganicBlendedListings
    40. 40. @NiftyMarketing
    41. 41. @NiftyMarketing
    42. 42. @NiftyMarketing
    43. 43. @NiftyMarketing
    44. 44. @NiftyMarketing
    45. 45. @NiftyMarketinghttp://bit.ly/newplacesQ. I’m an existing Google Places for Business user?A. Sit tight and continue to use Google Places for Business to update and edit your listing..Q. I’m currently using Google+ to manage a local Google+ page?A. Continue to use Google+ to manage the page.Q. I’m using the bulk tool to manage multiple locations for my business?A. Please continue to use the bulk tool to manage the listings.Q. I’m new to Google Places for Business and have fewer than 10 locations?A. Just visit http://places.google.com and start setting up your listings!Q. I’m new to Google Places for Business and have 10 or more locations?A. Feel free to start setting up your listings at http://places.google.com/manage, which is our tool for bulk uploading.
    46. 46. @NiftyMarketinghttp://bit.ly/newplacesWhat criteria do I have to meet to upgrade my page via the Google+ widget?• You must have verified your business in your Places for Business account.• Your Places for Business email address should also have a Google+ profile.• Your page must be in a category that is eligible for Google+.• You cannot have activated AdWords Express for your business.• You should be managing no other pages in your Google+ account.
    47. 47. @NiftyMarketingTroubleshooting
    48. 48. @NiftyMarketingbit.ly/placeshelp
    49. 49. @NiftyMarketing
    50. 50. @NiftyMarketing
    51. 51. @NiftyMarketing
    52. 52. @NiftyMarketingNameAddressPhone NumberABC Co.123 Road #117Salt Lake City, Utah(801) 567-5678Alfa Beta Cappa Co.123 Rd Ste 117SLC, Utah(801) 334-3456Alfa Beta Cappa#117 123 RoadSalt Lake City, Utah(800) 123-1234
    53. 53. @NiftyMarketingABC Co.123 Road #117Salt Lake City, Utah(801) 567-5678ALFA BETA CAPPA CO.123 Road STE117SLC, Utah(800) 123-1324ALFA BETA CAPPA INC#117123 RoadSalt lake City, Utah(800) 123-1324
    54. 54. @NiftyMarketingYou =Bad NAP +ED
    55. 55. @NiftyMarketing
    56. 56. @NiftyMarketingCitationTracker
    57. 57. @NiftyMarketing
    58. 58. @NiftyMarketing
    59. 59. @NiftyMarketing
    60. 60. @NiftyMarketingbit.ly/utahlistings
    61. 61. @NiftyMarketing
    62. 62. @NiftyMarketinghttp://bit.ly/localgrader
    63. 63. @NiftyMarketingbit.ly/locallanding
    64. 64. @NiftyMarketing
    65. 65. @NiftyMarketing
    66. 66. @NiftyMarketing
    67. 67. @NiftyMarketing
    68. 68. @NiftyMarketingWebsiteMark Up
    69. 69. @NiftyMarketing
    70. 70. @NiftyMarketinghttp://schema-creator.org/
    71. 71. @NiftyMarketing
    72. 72. @NiftyMarketingReviewsAreHard
    73. 73. @NiftyMarketingGetOverIT
    74. 74. @NiftyMarketingof consumers trust online reviews as much aspersonal recommendations.said that positive online reviews make themmore likely to use a local business.The Local Consumer Review Survey 2012 From Bright Local (4,500 surveyed)Reviews Matter52%72%
    75. 75. @NiftyMarketing
    76. 76. [0051] In one implementation, the number ofdocuments with reviews of a business may beused as a factor in determining the locationprominence score of a document associatedwith the businessReviews from Different sitesIncrease Rank@NiftyMarketing
    77. 77. @NiftyMarketingYouGetRejected
    78. 78. @NiftyMarketingGoogle’s Filter
    79. 79. @NiftyMarketingYouHave ToWork
    80. 80. @NiftyMarketing
    81. 81. @NiftyMarketingEveryone is seeing this…
    82. 82. @NiftyMarketingWarning!!!
    83. 83. @NiftyMarketingLast Chance toBack Out!
    84. 84. @NiftyMarketingWhat if I don’t want to leavereviews with my full name?
    85. 85. @NiftyMarketingBrightlocal.com offers Review Badges that you can add to your site.
    86. 86. @NiftyMarketing
    87. 87. @NiftyMarketing
    88. 88. @NiftyMarketing
    89. 89. @NiftyMarketingTrack Your Reviews…Getlisted.orgReviewpush.com
    90. 90. @NiftyMarketingbuilding superlocal links
    91. 91. @NiftyMarketingDo non-local links buildReferral traffic?Sales?Audience?
    92. 92. @NiftyMarketing
    93. 93. @NiftyMarketing
    94. 94. @NiftyMarketing
    95. 95. @NiftyMarketing
    96. 96. @NiftyMarketing
    97. 97. @NiftyMarketing
    98. 98. @NiftyMarketing
    99. 99. @NiftyMarketing
    100. 100. @NiftyMarketing
    101. 101. @NiftyMarketinghttp://www.visitsaltlake.com/convention-calendar/
    102. 102. @NiftyMarketing
    103. 103. @NiftyMarketing
    104. 104. @NiftyMarketing
    105. 105. @NiftyMarketing
    106. 106. @NiftyMarketing
    107. 107. @NiftyMarketing
    108. 108. @NiftyMarketing
    109. 109. @NiftyMarketingGive Google what theywant.Which is what searcherswant.
    110. 110. @NiftyMarketingMike RamseyFollow Me on Twitter @NiftyMarketingOn Google+ at bit.ly/mikeramsey

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