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Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
Majestic SEO Ambassador Mel Carson Speaks at SLCSEM
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Majestic SEO Ambassador Mel Carson Speaks at SLCSEM

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SLCSEM.org, Utah's professional association for SEO/SEM and online marketers hosted Mel Carson, Majestic SEO brand ambassador for Search Tools night August 14, 2014

SLCSEM.org, Utah's professional association for SEO/SEM and online marketers hosted Mel Carson, Majestic SEO brand ambassador for Search Tools night August 14, 2014

Published in: Business, Technology
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  • So having developed a visual representation, is this useful as a business intelligence tool?Well let’s look at a case study. Which city is doing better at promoting itself, Johannesburg or Beijing? And can the link data give us any clues?
  • A global perspective can be misleading…Here we see the Beijing site to be much stronger than the Johannesburg site in every core metric.But what happens when we plot those 3,542 & 15,014 domains overlaid on a 100X100 scatter chart…
  • Johannesburg still has strength!
  • All back links from sites in china
  • Much more international presences, more ability to touch other countries and attract international customers.
  • London elections, reflected the winner and popularty
  • Transcript

    • 1. Using Links in Majestic Ways @MelCarson
    • 2. @MelCarson
    • 3. @MelCarson A Little Background… • Link Intelligence” Tool • Privately owned search engine with a distributed crawler • Crawls 4 billions URLs a day • Seen over 4.5 TRILLION URLs • Knows who links to who • Scores each link with “Flow Metrics” • Used for SEO and Digital PR
    • 4. @MelCarson
    • 5. @MelCarson Links Are About Relationships 5 reasons and ways to use links to help generate earned media and digital delight beyond just plain old SEO
    • 6. @MelCarson Quark Expeditions Example
    • 7. @MelCarson Quark’s Majestic Summary
    • 8. @MelCarson Explaining Flow Metrics
    • 9. @MelCarson Competitor Analysis
    • 10. @MelCarson Competitor Analysis
    • 11. @MelCarson Quark’s Majestic Link Map
    • 12. @MelCarson Influencer Discovery
    • 13. @MelCarson
    • 14. Dodgy Links
    • 15. @MelCarson Dodgy Links
    • 16. @MelCarson More Digital PR
    • 17. @MelCarson Dollar Shave Club PR
    • 18. @MelCarson Dollar Shave Club PR
    • 19. @MelCarson Dollar Shave Club PR
    • 20. @MelCarson Beijing vs. Johannesburg • joburg.org.za • beijing.gov.cn
    • 21. Chicago | November 12–16, 2012 | #SESCHI @MelCarson Comparing Geographies
    • 22. Chicago | November 12–16, 2012 | #SESCHI @MelCarson
    • 23. Chicago | November 12–16, 2012 | #SESCHI @MelCarson
    • 24. Chicago | November 12–16, 2012 | #SESCHI @MelCarson
    • 25. Chicago | November 12–16, 2012 | #SESCHI @MelCarson Predicting UK and French Elections
    • 26. Chicago | November 12–16, 2012 | #SESCHI @MelCarson Majestic is Not Just for SEO • Influencer Discovery • Digital PR • Spotting Commercial Opportunities • Uncovering Geographic Deficiencies • Predicting Stuff
    • 27. Chicago | November 12–16, 2012 | #SESCHI Thank You! MCarson@MajesticSEO.com @MelCarson

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