Jacob Parry 97thfloor speaks @SLCSEM on Link Building

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Sustainable link building for traffic and sales

Sustainable link building for traffic and sales

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  • 1. Jacob Parry@bocaj03#VDLBValue Driven Link BuildingWednesday, April 17, 13
  • 2. #VDLB#VDLB#VDLB@bocaj03Coming to ProvoWednesday, April 17, 13
  • 3. #VDLB#VDLB#VDLB@bocaj03DA: 92DA: 79DA: 84DA: 73DA: 87 DA: 98Wednesday, April 17, 13
  • 4. #VDLB#VDLB#VDLB@bocaj03Provo Buzz decided to take advantage of the local hype rather thanjust wait for the big announcement, they created timely content thatpeople would relate to. They took a bold stance and became theonly site on the web to predict Google Fiber in Provo and in returnthey got links from several high authority websites.Wednesday, April 17, 13
  • 5. #VDLB#VDLB#VDLB@bocaj03OverviewValueRepurposing ContentVanityLink Finding ToolsWednesday, April 17, 13
  • 6. @bocaj03 #VDLBWednesday, April 17, 13
  • 7. What is the difference?#VDLB#VDLB@bocaj03Wednesday, April 17, 13
  • 8. #VDLB#VDLBRepurposing Content#VDLB@bocaj03Increase # of back linksIncrease visibilityGet more milage out of your content ideasAppeal to a larger audienceBenefitsWednesday, April 17, 13
  • 9. #VDLB#VDLBInfographic#VDLB@bocaj03Example #1Repurposing ContentWednesday, April 17, 13
  • 10. #VDLB#VDLB=Infographic Slideshare#VDLB@bocaj03Repurposing ContentWednesday, April 17, 13
  • 11. #VDLB#VDLB=Infographic Slideshare#VDLB@bocaj03Repurposing ContentorWednesday, April 17, 13
  • 12. #VDLB#VDLB=Infographic Blog Post#VDLB@bocaj03Repurposing ContentWednesday, April 17, 13
  • 13. #VDLB#VDLB=InfographicBreak it up intosmaller images#VDLB@bocaj03Repurposing ContentWednesday, April 17, 13
  • 14. #VDLB#VDLB=InfographicBreak it up intosmaller images#VDLB@bocaj03Repurposing ContentWednesday, April 17, 13
  • 15. #VDLB#VDLB=Infographic1,243,668Video#VDLB@bocaj03Repurposing ContentWednesday, April 17, 13
  • 16. #VDLB#VDLB=InfographicVideo#VDLB@bocaj03Repurposing ContentWednesday, April 17, 13
  • 17. #VDLB#VDLB=Infographic Video#VDLB@bocaj03Repurposing ContentWednesday, April 17, 13
  • 18. #VDLB#VDLB#VDLB@bocaj03Repurposing ContentWednesday, April 17, 13
  • 19. #VDLB#VDLB#VDLB@bocaj03WebinarExample #2Repurposing ContentWednesday, April 17, 13
  • 20. #VDLB#VDLB#VDLB@bocaj03Webinar=Audio Recording/PodcastRepurposing ContentWednesday, April 17, 13
  • 21. #VDLB#VDLB#VDLB@bocaj03Webinar=TranscriptRepurposing ContentWednesday, April 17, 13
  • 22. #VDLB#VDLB#VDLB@bocaj03Webinar=Blog PostRepurposing ContentWednesday, April 17, 13
  • 23. #VDLB#VDLB#VDLB@bocaj03Webinar=White PaperRepurposing ContentWednesday, April 17, 13
  • 24. #VDLB#VDLB#VDLB@bocaj03Webinar=eBookRepurposing ContentWednesday, April 17, 13
  • 25. #VDLB#VDLB#VDLB@bocaj03Get the idea?Wednesday, April 17, 13
  • 26. #VDLB#VDLB#VDLB@bocaj03VanityExample #1Fan ArtTagxedoWednesday, April 17, 13
  • 27. #VDLB#VDLB#VDLB@bocaj03Example #1Fan ArtTagxedoVanitySLC|SEMWednesday, April 17, 13
  • 28. #VDLB#VDLB#VDLB@bocaj03Example #1Social OutreachVanityBuilding RelationshipsWednesday, April 17, 13
  • 29. #VDLB#VDLB#VDLB@bocaj03Example #2Top ListsVanityWednesday, April 17, 13
  • 30. #VDLB#VDLB#VDLB@bocaj03Example #2 Top ListsTop 10 Coolest Places to Work in BostonTop 11 Coolest Places to Work in SeattleVanityWednesday, April 17, 13
  • 31. #VDLB#VDLB#VDLB@bocaj03Example #2 Top ListsVanityWednesday, April 17, 13
  • 32. #VDLB#VDLB#VDLB@bocaj03Example #2 Top Listshttps://www.enterasys.com/company/industry-news.aspxDA: 72 PR: 7 DmR: 5.69VanityWednesday, April 17, 13
  • 33. #VDLB#VDLB#VDLB@bocaj03Example #2 Top Listshttp://synapse.com/newsroom/press/oc-tanner-11-coolest-companies-work-seattleDA: 46 PR: 5 DmR: 4.49VanityWednesday, April 17, 13
  • 34. #VDLB#VDLB#VDLB@bocaj03Link Finding ToolsWednesday, April 17, 13
  • 35. #VDLB#VDLB#VDLB@bocaj03Link Finding ToolsReverse Image SearchWednesday, April 17, 13
  • 36. #VDLB#VDLB#VDLB@bocaj03Link Finding ToolsReverse Image SearchWednesday, April 17, 13
  • 37. #VDLB#VDLB#VDLB@bocaj03Link Finding ToolsReverse Image SearchWednesday, April 17, 13
  • 38. #VDLB#VDLB#VDLB@bocaj03Link Finding ToolsURLWednesday, April 17, 13
  • 39. #VDLB#VDLB#VDLB@bocaj03Link Finding ToolsURL ExternalWednesday, April 17, 13
  • 40. #VDLB#VDLB#VDLB@bocaj03Link Finding ToolsURL External LinksWednesday, April 17, 13
  • 41. #VDLB#VDLB#VDLB@bocaj03Link Finding ToolsURLWednesday, April 17, 13
  • 42. #VDLB#VDLB#VDLB@bocaj03Link Finding ToolsURL LinksWednesday, April 17, 13
  • 43. #VDLB#VDLB#VDLB@bocaj03Link Finding Tools“employee recognition around the globe”Wednesday, April 17, 13
  • 44. #VDLB#VDLB#VDLB@bocaj03Link Finding Tools“employee recognition around the globe” MentionsWednesday, April 17, 13
  • 45. #VDLB#VDLB#VDLB@bocaj03Link Finding ToolsWhy look for links?Site A?Site B?Site C?Wednesday, April 17, 13
  • 46. #VDLB#VDLB#VDLB@bocaj03Remember...ValueRepurposing ContentVanityLink Finding ToolsWednesday, April 17, 13
  • 47. Jacob Parry@bocaj03#VDLBValue Driven Link BuildingWednesday, April 17, 13