@DavidMihm @SLCSEM Local Search Ranking Factors 2012
Upcoming SlideShare
Loading in...5
×
 

@DavidMihm @SLCSEM Local Search Ranking Factors 2012

on

  • 1,926 views

Local SEO expert David Mihm visited #SLCSEM June 12, 2012 to give a presentation on the latest local ranking factors & share his POV on the evolution of Google+Local, and what it means to search ...

Local SEO expert David Mihm visited #SLCSEM June 12, 2012 to give a presentation on the latest local ranking factors & share his POV on the evolution of Google+Local, and what it means to search results going forward.

Statistics

Views

Total Views
1,926
Views on SlideShare
1,461
Embed Views
465

Actions

Likes
0
Downloads
18
Comments
0

11 Embeds 465

http://www.seo.com 320
http://makom1.seoconnect.net 60
http://feeds.seo.com 60
http://site-spring.com 9
http://www.webdesignseobournemouth.co.uk 5
http://www.linksarefree.com 3
http://translate.googleusercontent.com 3
http://blog.technetsource.com 2
http://www.diigo.com 1
http://www.newsblur.com 1
http://marketingmasteronline.info 1
More...

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • If you time is limited stop here
  • If you time is limited stop here
  • But location prominence was not the only ranking routine. …. Google also ranks by distance. They would normalize the two ranking schemes So in a typical search result you would see the top results ranked by prominence but the lower ranked ones by distance… this is still the case
  • But location prominence was not the only ranking routine. …. Google also ranks by distance. They would normalize the two ranking schemes So in a typical search result you would see the top results ranked by prominence but the lower ranked ones by distance… this is still the case

@DavidMihm @SLCSEM Local Search Ranking Factors 2012 @DavidMihm @SLCSEM Local Search Ranking Factors 2012 Presentation Transcript

  • Local Ranking Factors SLCSEMca. Early June, 2012 June 12 2012 © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • Screenshot: Linda Buquet, Catalyst e-Marketing © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • We haven’t quite gotten there… © David Mihm / GetListed.org, Inc. 2012
  • We haven’t quite gotten there… …but we’re pretty close! © David Mihm / GetListed.org, Inc. 2012
  • Author markupToday—Blended Search Website information Place information Plus page Blended Local results © David Mihm / GetListed.org, Inc. 2012
  • ―We want to show everything weknow about a business.‖--Paraphrase of Joel HeadleyLocal University EdmontonMay 1 2012 © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • …the envelope please… © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • The Top Tenfor 2012 © David Mihm / GetListed.org, Inc. 2012
  • 2008 vs 20121 Individually Owner-verified Place Page (PLACE PAGE)2 Physical Address in City of Search (PLACE PAGE)3 Proper Category Associations (PLACE PAGE)4 Product / Service Keyword in Business Title (PLACE PAGE)5 Proximity of Address to Centroid (PLACE PAGE)6 Quantity of Structured Citations (IYPs, Data Aggregators) (OFF-SITE)7 Quantity of Inbound Links to Domain (OFF-SITE)8 Location Keywords in Anchor Text of Inbound Links to Domain (OFF-SITE)9 Quantity of Native Google Places Reviews (w/text) (REVIEWS)10 Product / Service Keyword in Place Page Description (PLACE PAGE) © David Mihm / GetListed.org, Inc. 2012
  • Many of the Fundamentals are still the same.• Having a physical location in the right city isparamount.• Categories are huge.• Citations and location data are still critical.• Quantity of reviews are still way more importantthan quality.…and yes, proximity to centroid still has influence. © David Mihm / GetListed.org, Inc. 2012
  • Categories…a little more difficult with +Local. © David Mihm / GetListed.org, Inc. 2012
  • Citations - Importance of Local Ecosystem is NOT changing anytime soon - Exclusive focus on Places is pure folly - You MUST fix your data at upstream data providers - AND at Google Mapmaker © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • NAP Audit –Getlisted.org © David Mihm / GetListed.org, Inc. 2012
  • + © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • Duplicates are still an issue. © David Mihm / GetListed.org, Inc. 2012
  • Centroid Bias © David Mihm / GetListed.org, Inc. 2012
  • Centroid Bias © David Mihm / GetListed.org, Inc. 2012
  • Centroid Bias Some factors may be country or region-specific depending on the quality of Googles data. © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • What’s new?Blended Search. © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • Remember this? © David Mihm / GetListed.org, Inc. 2012
  • Remember this? (~October 2007) © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • But we HAVE come a long way! © David Mihm / GetListed.org, Inc. 2012
  • What’s new?Blended Search.It’s now critical that Google is able toassociate your website with yourlocation(s).And for you large corporations…the ball isnow in your court. © David Mihm / GetListed.org, Inc. 2012
  • Blended Search Advantages for Larger companies © David Mihm / GetListed.org, Inc. 2012
  • Blended Search for Large Companies• Optimized, indexable store locator & locationpages• Utilize Schema.org and KML*• Put some thought into your data strategy• Submit individual location URLs to +Local andaggregators*not so much for ranking but to let your other factors work for you! © David Mihm / GetListed.org, Inc. 2012
  • What Else Is New? © David Mihm / GetListed.org, Inc. 2012
  • What Else Is New? © David Mihm / GetListed.org, Inc. 2012
  • What Else Is New? (#31) (#24) (#18) Every single one of these is interesting (to me at least). © David Mihm / GetListed.org, Inc. 2012
  • ! © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • Unstructured Reviews Hat tip: Michael Cottam © David Mihm / GetListed.org, Inc. 2012
  • What Else Is New? © David Mihm / GetListed.org, Inc. 2012
  • What Else Is New? © David Mihm / GetListed.org, Inc. 2012
  • +Local less reliant on the link graph than Google.com? “It appears that sites, for which the backlinks anchor text style is mostly “converting keywords”-rich, are regarded with much lesser value in the Google+ Local search results, compared to siteswhose backlink anchor text profile consists mostly of “branded” keywords (domain name, business name).” @nyagoslav © David Mihm / GetListed.org, Inc. 2012
  • „There seems to be a trend (and it is not just inlocal search) towards decreasing the importanceof “keyword” anchor text, and increasing theimportance of “branded” anchor text.‟@nyagoslav © David Mihm / GetListed.org, Inc. 2012
  • „There seems to be a trend (and it is not just inlocal search) towards decreasing the importanceof “keyword” anchor text, and increasing theimportance of “branded” anchor text.‟ ??? © David Mihm / GetListed.org, Inc. 2012
  • What Else Is New? http://en.wikipedia.org/wiki/File:Debutante-dress.jpg © David Mihm / GetListed.org, Inc. 2012
  • What Else Is New? 1 Individually Owner-verified Place Page (PLACE PAGE) 2 Physical Address in City of Search (PLACE PAGE) 3 Proper Category Associations (PLACE PAGE) 4 Product / Service Keyword in Business Title (PLACE PAGE) 5 Proximity of Address to Centroid (PLACE PAGE) 6 Quantity of Structured Citations (IYPs, Data Aggregators) (OFF-SITE) 7 Quantity of Inbound Links to Domain (OFF-SITE) 8 Location Keywords in Anchor Text of Inbound Links to Domain (OFF-SITE) 9 Quantity of Native Google Places Reviews (w/text) (REVIEWS) 10 Product / Service Keyword in Place Page Description (PLACE PAGE) © David Mihm / GetListed.org, Inc. 2012
  • Other Interesting Tidbits . . . . . . © David Mihm / GetListed.org, Inc. 2012
  • Other Interesting Tidbits © David Mihm / GetListed.org, Inc. 2012
  • Other Interesting Tidbits © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • Putting It All into Perspective © David Mihm / GetListed.org, Inc. 2012
  • BirthTen Blue Links. © David Mihm / GetListed.org, Inc. 2012
  • The First Critical PeriodCitations / First 10-Packs. © David Mihm / GetListed.org, Inc. 2012
  • Early AdulthoodGeneric 10-Packs-> Hotpot.Citations start to become a “sine qua non”Reviews start to become a differentiating factor 1 Review volume 2 Keywords in reviews © David Mihm / GetListed.org, Inc. 2012
  • Recent History- Links Mostly domain level for SMBs Volume of linking domains Strength of top links- Citations Volume Particular sources- Reviews Volume Particular sources © David Mihm / GetListed.org, Inc. 2012
  • Where We’re Headed (!) © David Mihm / GetListed.org, Inc. 2012
  • Where We’re Headed © David Mihm / GetListed.org, Inc. 2012
  • Where We’re Headed What are the features / business evolutions where we haven’t seen [semi-permanent] interface changes yet? Sentiment Plus Social Proximity Authority Influencers Offers Mobile/Checkins WalletThe pace of evolution just continues to increase. © David Mihm / GetListed.org, Inc. 2012
  • Putting It All into Perspective Visually © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • Title Tags + Links © David Mihm / GetListed.org, Inc. 2012
  • Citations +Location DataTitle Tags+ Links © David Mihm / GetListed.org, Inc. 2012
  • ReviewsCitations +Location DataTitle Tags+ Links © David Mihm / GetListed.org, Inc. 2012
  • ReviewsCitations +Location DataTitle Tags+ Links © David Mihm / GetListed.org, Inc. 2012
  • Social / Offline / +Local???ReviewsCitations +Location DataTitle Tags+ Links © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • Vs. © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • The Bottom LineSEO’s like to focus on easy, discrete, technical items they can“check off their lists.” Title tags with geo-keywords Data syndication KML / Geositemaps hCard / Schema.org Etc.There is still plenty of value in these items, especially inless competitive markets. But… © David Mihm / GetListed.org, Inc. 2012
  • The Bottom Line The algorithm is getting frighteningly complex. The reality is that you [will] need a holistic marketing strategy in order to ensure long-term success. © David Mihm / GetListed.org, Inc. 2012
  • © David Mihm / GetListed.org, Inc. 2012
  • The dust still has not settled (at least for me). © David Mihm / GetListed.org, Inc. 2012
  • The good news: More complex algorithm+ Frequent change Job security FTW! © David Mihm / GetListed.org, Inc. 2012