Laliberte maxime facebook


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Laliberte maxime facebook

  1. 1. facebook<br />Maxime Laliberte<br />
  2. 2. Definitions<br />Facebook Penetration: Number of Facebook users divided by the population of a certain place multiplied by a hundred (Percentage of a certain population using Facebook).<br />When the region of the world is not mentioned, this is worldwide statistics that is presented in the graph.<br />
  3. 3. Some Facts<br />As of January 2011, Facebook has more than 600 million active users.<br />50% of these active users log on to Facebook in any given day.<br />More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.<br />Source:<br />Source:<br />
  4. 4. Some Facts<br />A January 2009 study ranked Facebook as the most used social networking service by worldwide monthly active users, followed by MySpace…<br />The average user has 130 friends.<br />People spend over 700 billion minutes per month on Facebook.<br />Source:<br />Source:<br />
  5. 5. Quick Graphs<br />Source:<br />
  6. 6. Quick Graphs<br />in U.S.A. in June 2010<br />in June 2010<br />Source:<br />
  7. 7. Quick Graphs<br />Source:<br />
  8. 8. Facebook Users by Gender in April 2011<br />Source:<br />
  9. 9. Facebook Users by Age in April 2011<br />Sources:<br />
  10. 10. 10 Largest Countries by Facebook Users in Million in April 2011<br />Source:<br />
  11. 11. Number of Facebook Users in Million in Canada and USA from Dec 2008 to Dec 2010<br />Source:<br />
  12. 12. Number of Facebook Users by World Region in Million on August 31st, 2010<br />Source:<br />
  13. 13. Percentage of Facebook Penetration by World Region on August 31st, 2010<br />Source:<br />
  14. 14. 10 Most Popular Brand Pages on Facebook in Million on April 19th, 2011 <br />Source: <br />Source:<br />
  15. 15. Total Number of Active Users on Facebook in Million from August 2008 to January 2011<br />Source:<br />
  16. 16. Estimated Facebook Revenues in Million US$ from 2006 to 2010<br />Source:<br />
  17. 17. Correlation Between the Number of Facebook Users (in Million) and the Facebook Revenues (in Million US$) from 2006 to 2010<br />Source: <br />Source:<br />
  18. 18. Conclusion<br />A majority of women (54%) use Facebook compared to men (46%).<br />A majority of people between 18 and 25, and between 26 and 34 years old use Facebook (52%). Therefore, young adults are more likely to use Facebook than younger or older people.<br />The United States is the country with the biggest number of Facebook users, and Canada is the 10th one with 17.3 million people, which represents half of Canadian population.<br />
  19. 19. Conclusion<br />The proportional increase of Facebook users in recent years is clearly much bigger in United States than it has been in Canada.<br />Europe is the world region with the biggest number of Facebook users followed by North America.<br />Proportionally, this is North America that has the biggest Facebook penetration (43.3%) compared to 33.4% in Europe. 7,60% of world population has a Facebook account, which is almost one person in ten.<br />
  20. 20. Conclusion<br />The most popular brand name on Facebook is “Texas Hold’em Poker” followed by “Coca-Cola”, which is surprising that a poker company is first.<br />The total number of active Facebook users has increased by 500 million users in only 2 years and a half.<br />Estimated Facebook revenues are 38.46 times greater in 2010 than in 2006, which is an important increase in these 4 years.<br />The correlation between the number of Facebook users and the Facebook revenues is a strong positive correlation, according to a coefficient of correlation of 0.95.<br />