Definitions Facebook Penetration: Number of Facebook users divided by the population of a certain place multiplied by a hundred (Percentage of a certain population using Facebook). When the region of the world is not mentioned, this is worldwide statistics that is presented in the graph.
Some Facts As of January 2011, Facebook has more than 600 million active users. 50% of these active users log on to Facebook in any given day. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. Source: http://www.facebook.com/press/info.php?statistics Source: http://www.facebook.com/pages/Facebook-Statistics/146281928724857
Some Facts A January 2009 Compete.com study ranked Facebook as the most used social networking service by worldwide monthly active users, followed by MySpace… The average user has 130 friends. People spend over 700 billion minutes per month on Facebook. Source: http://www.facebook.com/press/info.php?statistics Source: http://www.facebook.com/pages/Facebook-Statistics/146281928724857
Facebook Users by Gender in April 2011 Source: http://www.socialbakers.com/facebook-statistics/canada/last-week#chart-intervals
Facebook Users by Age in April 2011 Sources: insidefacebook.com
10 Largest Countries by Facebook Users in Million in April 2011 Source: http://www.checkfacebook.com/
Number of Facebook Users in Million in Canada and USA from Dec 2008 to Dec 2010 Source: http://www.nickburcher.com/2011/01/facebook-usage-statistics-dec-31st-2010.html
Number of Facebook Users by World Region in Million on August 31st, 2010 Source: http://www.internetworldstats.com/stats25.htm
Percentage of Facebook Penetration by World Region on August 31st, 2010 Source: http://www.internetworldstats.com/stats25.htm
10 Most Popular Brand Pages on Facebook in Million on April 19th, 2011 Source: http://www.msnbc.msn.com/id/40823461/ns/business-us_business/ Source: http://www.facebook.com
Total Number of Active Users on Facebook in Million from August 2008 to January 2011 Source: http://en.wikipedia.org/wiki/Facebook
Estimated Facebook Revenues in Million US$ from 2006 to 2010 Source: http://en.wikipedia.org/wiki/Facebook
Correlation Between the Number of Facebook Users (in Million) and the Facebook Revenues (in Million US$) from 2006 to 2010 Source: http://www.facebook.com/press/info.php?timeline Source: http://en.wikipedia.org/wiki/Facebook
Conclusion A majority of women (54%) use Facebook compared to men (46%). A majority of people between 18 and 25, and between 26 and 34 years old use Facebook (52%). Therefore, young adults are more likely to use Facebook than younger or older people. The United States is the country with the biggest number of Facebook users, and Canada is the 10th one with 17.3 million people, which represents half of Canadian population.
Conclusion The proportional increase of Facebook users in recent years is clearly much bigger in United States than it has been in Canada. Europe is the world region with the biggest number of Facebook users followed by North America. Proportionally, this is North America that has the biggest Facebook penetration (43.3%) compared to 33.4% in Europe. 7,60% of world population has a Facebook account, which is almost one person in ten.
Conclusion The most popular brand name on Facebook is “Texas Hold’em Poker” followed by “Coca-Cola”, which is surprising that a poker company is first. The total number of active Facebook users has increased by 500 million users in only 2 years and a half. Estimated Facebook revenues are 38.46 times greater in 2010 than in 2006, which is an important increase in these 4 years. The correlation between the number of Facebook users and the Facebook revenues is a strong positive correlation, according to a coefficient of correlation of 0.95.