2. Supply and Demand
• To develop a thoughtful and perceptive awareness of
the fact that the film industry attempts to put the public
under considerable pressure to buy their products
• To realise that as fans and consumers the public may
be able in turn to exert considerable influence over
the film industry
3. Key information I must know about to answer this
question.
Industry Audience
The relationship between the two and who is
more powerful in driving the industry.
The impact of new technologies in the industry
The effect of other industries and the
availability of Bollywood, Independent and Low
Budget films
4. The creation of demand
Early 1900s going to the cinema as a form of entertainment came to be accepted
socially, normal everyday experience. Film is today only successful in those countries that
embraced film technology and film as a commercial enterprise. Attract people to make
money!
what they might have seen!
6. The popularity of cinema
• Cheap entertainment
• Large non english speaking communities-
silent films perfect.
• By 1930 65% once a week; 80 million visits a
week
• Even in economic depression 60%
13. Supply and Demand
Starter
Discuss for 3 minutes with the people around how
you know if a film is good or not …….before you go
to see it ! Write down as many reasons as you can.
16. Critical factor for any films success
• good word of mouth
• singing it’s praises
• Bad word of mouth
• It was rubbish!
• Indifferent word of mouth
• No reaction….dead in the water
17. Increasing speed and intensity with
which word of mouth can be
spread by fans ……why?????????
19. • These technologies
help fans interact
with one another
• Maintain interest
for the
genre, director or
star
• Fan clubs and fan
conventions traditionally
maintained via newsletters
and paper based fanzines---
--but now email
newsletters and website
fanzines
• Fans have always been able to
create a slow burn cult classic
from a film that flopped but
now there is a much greater
possibility of this.
20. Alfred Hitchcock
• Language used
Ewan McGregor • The attitude of the contributors
• Nature of the sites themselves
Donnie Darko • Any recognisable common features in the examples
21. The same technologies coupled with
globalisation has increased the power of the film
industry over the public.
22. Work under the same umbrella; support each other
SYMBIOTIC EXCHANGE/RELATIONSHIP
A single multi national could have
marketing ,financing and distributing film
reviewing films in newspapers
publishing film scripts
distributing soundtracks
screening films via cinema chains/ satellite TV
23. Media ownership is becoming increasingly
concentrated in a handful of
Laterally intergrated
&
Vertically intergrated
CONGLOMERATES
29. Globalisation
A perceived economic trend towards the whole
world becoming a single market so that major
multi – national corporations are increasingly
able to control trade on a global scale
30. Today two key terms for the examination are
WINDOWS AND SYNERGY
33. • Publicise and advertise their own films via their own
print, sound and visual media arms
• Put out associated books and music, again from
within their own organisation
• Show their films via their own various TV and cinema
outlets
• Spin-offs
LESS THAN 20% OF TOTAL FILM REVENUE COMES
FROM THE DOMESTIC BOX OFFICE….FIRST WEEKEND
IN CINEMA IS CRUCIAL IN CREATING IMPETUS. Finance
can be recouped in a whole range of ways
34. Box Office Takings & Breaking Even
Trailer for waterworld
•
• $175 million to make
• Made $88 million at the
box office
• Further $166 million
abroad