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Supply and demand lessons 1 and 2
Supply and Demand
• To develop a thoughtful and perceptive awareness of
  the fact that the film industry attempts to put the public
  under considerable pressure to buy their products

• To realise that as fans and consumers the public may
  be able in turn to exert considerable influence over
  the film industry
Key information I must know about to answer this
question.


        Industry                       Audience




     The relationship between the two and who is
     more powerful in driving the industry.
     The impact of new technologies in the industry
     The effect of other industries and the
     availability of Bollywood, Independent and Low
     Budget films
The creation of demand




Early 1900s going to the cinema as a form of entertainment came to be accepted
socially, normal everyday experience. Film is today only successful in those countries that
embraced film technology and film as a commercial enterprise. Attract people to make
money!
what they might have seen!
Picture Palaces by 1910
The popularity of cinema
• Cheap entertainment
• Large non english speaking communities-
  silent films perfect.
• By 1930 65% once a week; 80 million visits a
  week
• Even in economic depression 60%
Today
• USA 27 MILLION PER WEEK
• UK 3 MILLION PER WEEK
The nature of the cinema experience
Why listen to stories
Your cinema going experience
Changing patterns of consumption
survey
Supply and Demand
Starter

Discuss for 3 minutes with the people around how
you know if a film is good or not …….before you go
to see it ! Write down as many reasons as you can.
Who controls what you decide to see?
YOU or the MEDIA ?
Supply and demand lessons 1 and 2
Critical factor for any films success
•   good word of mouth
•   singing it’s praises
•   Bad word of mouth
•   It was rubbish!
•   Indifferent word of mouth
•   No reaction….dead in the water
Increasing speed and intensity with
   which word of mouth can be
 spread by fans ……why?????????
Supply and demand lessons 1 and 2
• These technologies
                help fans interact
                with one another

              • Maintain interest
                for the
                genre, director or
                star
       • Fan clubs and fan
         conventions traditionally
         maintained via newsletters
         and paper based fanzines---
         --but now email
         newsletters and website
         fanzines
• Fans have always been able to
  create a slow burn cult classic
  from a film that flopped but
  now there is a much greater
  possibility of this.
Alfred Hitchcock
                   •   Language used
Ewan McGregor      •   The attitude of the contributors
                   •   Nature of the sites themselves
Donnie Darko       •   Any recognisable common features in the examples
The same technologies coupled with
globalisation has increased the power of the film
industry over the public.
Work under the same umbrella; support each other

SYMBIOTIC EXCHANGE/RELATIONSHIP



A single multi national could have

marketing ,financing and distributing film
reviewing films in newspapers
publishing film scripts
distributing soundtracks
screening films via cinema chains/ satellite TV
Media ownership is becoming increasingly
        concentrated in a handful of
       Laterally intergrated
               &
       Vertically intergrated
         CONGLOMERATES
of the biggest
Supply and demand lessons 1 and 2
Supply and demand lessons 1 and 2
Supply and demand lessons 1 and 2
Research how they are connected hmk
Globalisation


A perceived economic trend towards the whole
world becoming a single market so that major
multi – national corporations are increasingly
able to control trade on a global scale
Today two key terms for the examination are
        WINDOWS AND SYNERGY
Supply and demand lessons 1 and 2
Supply and demand lessons 1 and 2
• Publicise and advertise their own films via their own
  print, sound and visual media arms

• Put out associated books and music, again from
  within their own organisation

• Show their films via their own various TV and cinema
  outlets
• Spin-offs
LESS THAN 20% OF TOTAL FILM REVENUE COMES
FROM THE DOMESTIC BOX OFFICE….FIRST WEEKEND
IN CINEMA IS CRUCIAL IN CREATING IMPETUS. Finance
can be recouped in a whole range of ways
Box Office Takings & Breaking Even
                            Trailer for waterworld

•
• $175 million to make
• Made $88 million at the
  box office
• Further $166 million
  abroad
uk film council
Catfish trailer
Supply and demand lessons 1 and 2
Supply and demand lessons 1 and 2
Supply and demand lessons 1 and 2
Supply and demand lessons 1 and 2
Supply and demand lessons 1 and 2
Supply and demand lessons 1 and 2
Supply and demand lessons 1 and 2
Supply and demand lessons 1 and 2
Supply and demand lessons 1 and 2

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Supply and demand lessons 1 and 2

  • 2. Supply and Demand • To develop a thoughtful and perceptive awareness of the fact that the film industry attempts to put the public under considerable pressure to buy their products • To realise that as fans and consumers the public may be able in turn to exert considerable influence over the film industry
  • 3. Key information I must know about to answer this question. Industry Audience The relationship between the two and who is more powerful in driving the industry. The impact of new technologies in the industry The effect of other industries and the availability of Bollywood, Independent and Low Budget films
  • 4. The creation of demand Early 1900s going to the cinema as a form of entertainment came to be accepted socially, normal everyday experience. Film is today only successful in those countries that embraced film technology and film as a commercial enterprise. Attract people to make money! what they might have seen!
  • 6. The popularity of cinema • Cheap entertainment • Large non english speaking communities- silent films perfect. • By 1930 65% once a week; 80 million visits a week • Even in economic depression 60%
  • 7. Today • USA 27 MILLION PER WEEK • UK 3 MILLION PER WEEK
  • 8. The nature of the cinema experience
  • 9. Why listen to stories
  • 10. Your cinema going experience
  • 11. Changing patterns of consumption
  • 13. Supply and Demand Starter Discuss for 3 minutes with the people around how you know if a film is good or not …….before you go to see it ! Write down as many reasons as you can.
  • 14. Who controls what you decide to see? YOU or the MEDIA ?
  • 16. Critical factor for any films success • good word of mouth • singing it’s praises • Bad word of mouth • It was rubbish! • Indifferent word of mouth • No reaction….dead in the water
  • 17. Increasing speed and intensity with which word of mouth can be spread by fans ……why?????????
  • 19. • These technologies help fans interact with one another • Maintain interest for the genre, director or star • Fan clubs and fan conventions traditionally maintained via newsletters and paper based fanzines--- --but now email newsletters and website fanzines • Fans have always been able to create a slow burn cult classic from a film that flopped but now there is a much greater possibility of this.
  • 20. Alfred Hitchcock • Language used Ewan McGregor • The attitude of the contributors • Nature of the sites themselves Donnie Darko • Any recognisable common features in the examples
  • 21. The same technologies coupled with globalisation has increased the power of the film industry over the public.
  • 22. Work under the same umbrella; support each other SYMBIOTIC EXCHANGE/RELATIONSHIP A single multi national could have marketing ,financing and distributing film reviewing films in newspapers publishing film scripts distributing soundtracks screening films via cinema chains/ satellite TV
  • 23. Media ownership is becoming increasingly concentrated in a handful of Laterally intergrated & Vertically intergrated CONGLOMERATES
  • 28. Research how they are connected hmk
  • 29. Globalisation A perceived economic trend towards the whole world becoming a single market so that major multi – national corporations are increasingly able to control trade on a global scale
  • 30. Today two key terms for the examination are WINDOWS AND SYNERGY
  • 33. • Publicise and advertise their own films via their own print, sound and visual media arms • Put out associated books and music, again from within their own organisation • Show their films via their own various TV and cinema outlets • Spin-offs LESS THAN 20% OF TOTAL FILM REVENUE COMES FROM THE DOMESTIC BOX OFFICE….FIRST WEEKEND IN CINEMA IS CRUCIAL IN CREATING IMPETUS. Finance can be recouped in a whole range of ways
  • 34. Box Office Takings & Breaking Even Trailer for waterworld • • $175 million to make • Made $88 million at the box office • Further $166 million abroad