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Starter
Key Vocab
Production line model
Vertical integration       These two terms are used to describe
                           Hollywood films of today. They often
The package                share a wide range of characteristics

Treatment
                   This is a script for a film longer than
Blockbuster        a synopsis but not yet a full script
High Concept
  This is when cinemas
  produced, distributed and
  exhibited films
Producers & Audiences

1) The ability to articulate your understanding of how
   cinema functions as a business and how business
   interacts with its audience.

2) The ability to articulate a critical understanding of your
   own experience of Film.
8 key areas
•   The Hollywood Industry (then and now)
•   Film Finance & Film Production
•   Film Distribution
•   Film Exhibition
•   The British Film industry (then and now)
•   Film consumption: the cinema audience
•   The Star system
•   Film and new technologies
8 key areas
• The Hollywood Industry (then and
  now)
•   Film Finance & Film Production
•   Film Distribution
•   Film Exhibition
•   The British Film industry (then and now)
•   Film consumption: the cinema audience
•   The Star system
•   Film and new technologies
The Hollywood Industry: Now & Then
Blockbusters
Hollywood then….
Golden Age 1930-1948
During this time films were made on a production line model – criticised
too formulaic and similar.

 BIG FIVE Paramount / Loew’s / Fox Film/Warner Brothers / RKO
(Columbia/Universal/United Artists)
Studios controlled by a
Vertical Integration
The big five all had vertical integration. They all had the
means to produce, distribute and exhibit films.

They dominated the film industry in the 1930s and 1940s
because of this.

They did not have to buy in the services of distributors or
exhibitors; all their profits were kept under one roof.
End of world war 2
• Social , economic and political forces brought the
  studio system to an end
• Move out to the suburbs to create a stress free
  life after years of hardship/ anxiety
• This led to a decline in cinema attendance
• 1948 Supreme Court Ruling- forced the major
  companies to sell their cinemas to break the
  monopoly they had. They no longer owned all
  three main production areas.
Hollywood Today
Hollywood today
• Today Hollywood make deals more than films.
• An independent individual such as a producer
   puts together a package that they then present to
   investors.
The package consists of:
 a treatment for a film
Details of the cast
Details of the director and locations
 If a studio like s the film they will agree to finance
and produce it.
Today more than 12 Studios in Hollywood
MGM/ WARNER BROTHERS/SONY PICTURES
 STUDIO/PARAMOUNT/UNVERSAL STUDIOS/ 20TH
 Century Fox/DREAMWORKS

4/5 still exist

Some studios have particular relationships with
 directors and give them first options on film ideas.
 Steven Spielberg with Dream works for example.
Warner Bros- end of vertical integration?
Blockbusters
• blockbusters 2011
Blockbusters
Battleship trailer
                     Storyline
                     Based on the classic Hasbro
                     naval combat game, Battleship
                     is the story of an international
                     fleet of ships who come across
                     an alien armada whilst on a
                     Naval war games exercise. An
                     intense battle ensues over sea,
                     land and air. What do they
                     aliens - known as 'The Regents'
                     - want?
• The Hunger Games Trailer   Storyline
                             In a dystopian future, the
                             totalitarian nation of Panem is
                             divided between 12 districts and
                             the Capitol. Each year two young
                             representatives from each district
                             are selected by lottery to
                             participate in The Hunger Games.
                             Part entertainment, part brutal
                             retribution for a past rebellion, the
                             televised games are broadcast
                             throughout Panem. The 24
                             participants are forced to eliminate
                             their competitors while the citizens
                             of Panem are required to watch.
                             When 16-year-old Katniss's young
                             sister, Prim, is selected as District
                             12's female representative, Katniss
                             volunteers to take her place. She
                             and her male counterpart Peeta,
                             are pitted against bigger, stronger
                             representatives who have trained
                             for this their whole lives.
Cabin in the Woods trailer




                 Storyline
                 Five friends go for a break
                 at a remote cabin in the
                 woods, where they get
                 more than they bargained
                 for. Together, they must
                 discover the truth behind
                 the cabin in the woods.
Characteristics of a Blockbuster
1.   Storyline       • box office stats
2.   Characters
3.   Selling
4.   Profits
storyline
Blockbusters have simple storylines that are easy
to understand and have universal appeal.

  why?
1) Created to appeal to the global audience- omit culturally specific detail to appeal to
   wider audience.
2) Wider audience means more profit from DVDs, and associated sales.
3) Simple stories succeed the best eg Love Stories with tragic endings. Think
   Shakespeare., AUDIENCES KNOW WHAT TO EXPECT.
4) Love and Loss/ Good over Evil/ Fighting against the odds
5) Disaster movies where the destruction of the world is averted.- universal hopes and
   fears
characters
Blockbusters are populated by characters that are
easy to understand.
• The characters tend to be easily understandable
  by younger viewers so complex psychological
  states tend not to be present.
• Characters tend not to alienate other cultures
  or take strong ideological stances
• Characters tend to want to save the world or
  save the one they love
Sold on looks
Blockbuster films are sold on their look.
• Exciting , special effects- CGI/ PYROTECHNICS
• They look expensive-not experimental
• Spectacular
• They excite through visual display NOT
  dialogue reliant
• Huge action set pieces
• Obvious from trailers
profits
The enormous financial outlay is not recouped
through the box office alone.

 DVDs / Box Office / PTV / TV rights



 MERCHANDISING often brings the greatest
 reward
Blockbusters
Blockbusters
Blockbusters
Blockbusters
Blockbusters
The visual appeal of ‘Blockbuster’ films is
            often called the………
                          ‘Impact Aesthetic’.
• This means the audience is invited to sit back and enjoy the sheer scale
  and impressive detail of the film.

• This is the so-called “wow” response factor!

• The audience admire the use of CGI – and how convincing it is.

• The appearance of a ‘star’ is often part of this ‘impact aesthetic’.

 In the following sequence from a ‘Blockbuster’ - grade your “Wow” factor
                       out of ten….and name the ‘star’!
profits
The enormous financial outlay is not recouped
through the box office alone.

 DVDs / Box Office / PTV / TV rights



 MERCHANDISING often brings the greatest
 reward
Titanic
Titanic Case Study
Identify the four areas in the Titanic Case Study

Storyline
Characters
The Look
Profits
Blockbusters
While we wait to start …….
   Can you remember, the four
 characteristics of a ‘Blockbuster’
               film?
The four characteristics of a ‘Blockbuster’ film:
  1. Simple, easy to understand storylines with global
                         appeal.
       2. Simple characters with simple motives.
3. Marketed on their spectacular look (inc. CGI). Visual
    impact may be more important than the dialogue.
4. Marketed as a ‘brand’ Franchising also includes toys,
              games, clothes, bed linen….
Unit FS2: Producers and Audiences.
                         Aims of lesson:


•To study further the phenomenon of the ‘Blockbuster’ film in
Hollywood.


•To consider the relevance of ‘High Concept’ film-making.


•To think about the ‘Impact Aesthetic’.
‘High Concept’ is the theory
              behind all this!
          ‘High concept’ film-making means:
• A style of film-making based around simple narrative ideas – designed to
  fit into marketing and merchandising operations.

• ‘High concept’ film-making is therefore a big aspect of Blockbuster films!

• Thinking of studio : keep things simple – makes lots of money!

• ‘High-concept’ is now the driving force behind creative decision-making in
  most mainstream, Hollywood films.
So let me ask you………….
  Does the production of ‘blockbuster’ films and
  ‘high-concept’ film-making……………

• Lead to movies without ‘brains’? Does it have to
  mean films ‘dumb-down’ – and reduce quality?

• Does the merchandising aspect (tie-in toys, games….)
  exploit children?
The visual appeal of ‘Blockbuster’ films is
            often called the………
                          ‘Impact Aesthetic’.
• This means the audience is invited to sit back and enjoy the sheer scale
  and impressive detail of the film.

• This is the so-called “wow” response factor!

• The audience admire the use of CGI – and how convincing it is.

• The appearance of a ‘star’ is often part of this ‘impact aesthetic’.

 In the following sequence from a ‘Blockbuster’ - grade your “Wow” factor
                       out of ten….and name the ‘star’!
How important is the ‘Impact
Aesthetic’ to you when you go to
            see a film?
‘Blockbuster’ Group Task:
• Select your envelope.

• Read your task.

• Return to classroom at:

• Present your results to class at:

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Blockbusters

  • 1. Starter Key Vocab Production line model Vertical integration These two terms are used to describe Hollywood films of today. They often The package share a wide range of characteristics Treatment This is a script for a film longer than Blockbuster a synopsis but not yet a full script High Concept This is when cinemas produced, distributed and exhibited films
  • 2. Producers & Audiences 1) The ability to articulate your understanding of how cinema functions as a business and how business interacts with its audience. 2) The ability to articulate a critical understanding of your own experience of Film.
  • 3. 8 key areas • The Hollywood Industry (then and now) • Film Finance & Film Production • Film Distribution • Film Exhibition • The British Film industry (then and now) • Film consumption: the cinema audience • The Star system • Film and new technologies
  • 4. 8 key areas • The Hollywood Industry (then and now) • Film Finance & Film Production • Film Distribution • Film Exhibition • The British Film industry (then and now) • Film consumption: the cinema audience • The Star system • Film and new technologies
  • 7. Hollywood then…. Golden Age 1930-1948 During this time films were made on a production line model – criticised too formulaic and similar. BIG FIVE Paramount / Loew’s / Fox Film/Warner Brothers / RKO (Columbia/Universal/United Artists)
  • 9. Vertical Integration The big five all had vertical integration. They all had the means to produce, distribute and exhibit films. They dominated the film industry in the 1930s and 1940s because of this. They did not have to buy in the services of distributors or exhibitors; all their profits were kept under one roof.
  • 10. End of world war 2 • Social , economic and political forces brought the studio system to an end • Move out to the suburbs to create a stress free life after years of hardship/ anxiety • This led to a decline in cinema attendance • 1948 Supreme Court Ruling- forced the major companies to sell their cinemas to break the monopoly they had. They no longer owned all three main production areas.
  • 12. Hollywood today • Today Hollywood make deals more than films. • An independent individual such as a producer puts together a package that they then present to investors. The package consists of:  a treatment for a film Details of the cast Details of the director and locations If a studio like s the film they will agree to finance and produce it.
  • 13. Today more than 12 Studios in Hollywood MGM/ WARNER BROTHERS/SONY PICTURES STUDIO/PARAMOUNT/UNVERSAL STUDIOS/ 20TH Century Fox/DREAMWORKS 4/5 still exist Some studios have particular relationships with directors and give them first options on film ideas. Steven Spielberg with Dream works for example. Warner Bros- end of vertical integration?
  • 17. Battleship trailer Storyline Based on the classic Hasbro naval combat game, Battleship is the story of an international fleet of ships who come across an alien armada whilst on a Naval war games exercise. An intense battle ensues over sea, land and air. What do they aliens - known as 'The Regents' - want?
  • 18. • The Hunger Games Trailer Storyline In a dystopian future, the totalitarian nation of Panem is divided between 12 districts and the Capitol. Each year two young representatives from each district are selected by lottery to participate in The Hunger Games. Part entertainment, part brutal retribution for a past rebellion, the televised games are broadcast throughout Panem. The 24 participants are forced to eliminate their competitors while the citizens of Panem are required to watch. When 16-year-old Katniss's young sister, Prim, is selected as District 12's female representative, Katniss volunteers to take her place. She and her male counterpart Peeta, are pitted against bigger, stronger representatives who have trained for this their whole lives.
  • 19. Cabin in the Woods trailer Storyline Five friends go for a break at a remote cabin in the woods, where they get more than they bargained for. Together, they must discover the truth behind the cabin in the woods.
  • 20. Characteristics of a Blockbuster 1. Storyline • box office stats 2. Characters 3. Selling 4. Profits
  • 21. storyline Blockbusters have simple storylines that are easy to understand and have universal appeal. why? 1) Created to appeal to the global audience- omit culturally specific detail to appeal to wider audience. 2) Wider audience means more profit from DVDs, and associated sales. 3) Simple stories succeed the best eg Love Stories with tragic endings. Think Shakespeare., AUDIENCES KNOW WHAT TO EXPECT. 4) Love and Loss/ Good over Evil/ Fighting against the odds 5) Disaster movies where the destruction of the world is averted.- universal hopes and fears
  • 22. characters Blockbusters are populated by characters that are easy to understand. • The characters tend to be easily understandable by younger viewers so complex psychological states tend not to be present. • Characters tend not to alienate other cultures or take strong ideological stances • Characters tend to want to save the world or save the one they love
  • 23. Sold on looks Blockbuster films are sold on their look. • Exciting , special effects- CGI/ PYROTECHNICS • They look expensive-not experimental • Spectacular • They excite through visual display NOT dialogue reliant • Huge action set pieces • Obvious from trailers
  • 24. profits The enormous financial outlay is not recouped through the box office alone.  DVDs / Box Office / PTV / TV rights  MERCHANDISING often brings the greatest reward
  • 30. The visual appeal of ‘Blockbuster’ films is often called the……… ‘Impact Aesthetic’. • This means the audience is invited to sit back and enjoy the sheer scale and impressive detail of the film. • This is the so-called “wow” response factor! • The audience admire the use of CGI – and how convincing it is. • The appearance of a ‘star’ is often part of this ‘impact aesthetic’. In the following sequence from a ‘Blockbuster’ - grade your “Wow” factor out of ten….and name the ‘star’!
  • 31. profits The enormous financial outlay is not recouped through the box office alone.  DVDs / Box Office / PTV / TV rights  MERCHANDISING often brings the greatest reward
  • 33. Titanic Case Study Identify the four areas in the Titanic Case Study Storyline Characters The Look Profits
  • 35. While we wait to start ……. Can you remember, the four characteristics of a ‘Blockbuster’ film?
  • 36. The four characteristics of a ‘Blockbuster’ film: 1. Simple, easy to understand storylines with global appeal. 2. Simple characters with simple motives. 3. Marketed on their spectacular look (inc. CGI). Visual impact may be more important than the dialogue. 4. Marketed as a ‘brand’ Franchising also includes toys, games, clothes, bed linen….
  • 37. Unit FS2: Producers and Audiences. Aims of lesson: •To study further the phenomenon of the ‘Blockbuster’ film in Hollywood. •To consider the relevance of ‘High Concept’ film-making. •To think about the ‘Impact Aesthetic’.
  • 38. ‘High Concept’ is the theory behind all this! ‘High concept’ film-making means: • A style of film-making based around simple narrative ideas – designed to fit into marketing and merchandising operations. • ‘High concept’ film-making is therefore a big aspect of Blockbuster films! • Thinking of studio : keep things simple – makes lots of money! • ‘High-concept’ is now the driving force behind creative decision-making in most mainstream, Hollywood films.
  • 39. So let me ask you…………. Does the production of ‘blockbuster’ films and ‘high-concept’ film-making…………… • Lead to movies without ‘brains’? Does it have to mean films ‘dumb-down’ – and reduce quality? • Does the merchandising aspect (tie-in toys, games….) exploit children?
  • 40. The visual appeal of ‘Blockbuster’ films is often called the……… ‘Impact Aesthetic’. • This means the audience is invited to sit back and enjoy the sheer scale and impressive detail of the film. • This is the so-called “wow” response factor! • The audience admire the use of CGI – and how convincing it is. • The appearance of a ‘star’ is often part of this ‘impact aesthetic’. In the following sequence from a ‘Blockbuster’ - grade your “Wow” factor out of ten….and name the ‘star’!
  • 41. How important is the ‘Impact Aesthetic’ to you when you go to see a film?
  • 42. ‘Blockbuster’ Group Task: • Select your envelope. • Read your task. • Return to classroom at: • Present your results to class at: