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Users, Content, and Update Overload: Solving the Korjaamo Case Slave+Xio
 

Users, Content, and Update Overload: Solving the Korjaamo Case Slave+Xio

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Slave Ltd and XIO cvba Drupal Business Days presentation on May 26th, 2011 in Helsinki. ...

Slave Ltd and XIO cvba Drupal Business Days presentation on May 26th, 2011 in Helsinki.

This presentation was describing the work with Korjaamo Culture Factory in Helsinki and their web renewal implemented with Drupal on 2010-2011.

The central theme was creating a modular interface design approach which was able to meet the challenges related to user, site maintenance, and business requirements of Korjaamo Culture Factory.

Presenters were Ville Martin of Slave and Pascal Noppe of XIO

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    Users, Content, and Update Overload: Solving the Korjaamo Case Slave+Xio Users, Content, and Update Overload: Solving the Korjaamo Case Slave+Xio Presentation Transcript

    • DRUPAL Users, content, and update overload DAYS Solving the Korjaamo Culture Factory Case © Slave LtdMonday, May 30, 2011
    • Table of Contents SOLVING THE KORJAAMO CASE • What is Korjaamo? • The site refresh • Details: visitor activity in Korjaamo.fi? • How does Drupal Fit In? • What is in the Drupal box and what is not? • Hosting • Questions and Answers © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYS 2Monday, May 30, 2011
    • KORJAAMO CULTURE FACTORY Write here lorem ipsum! Write here lorem ipsum! Write here lorem ipsum! Write here lorem ipsum! What is Korjaamo? Write here lorem ipsum! re lorem ipsum! Write he www.ibm.comMonday, May 30, 2011
    • Presentation details KORJAAMO CULTURE FACTORY IS: • A cultural center located near the center of Helsinki in the Töölö area • Interesting mix of private and public funding • Hybrid mixed use space which includes gallery spaces, restaurants, cafe, office space, theater and concert venues in two old tram warehouse buildings • Korjaamo has quickly grown in size to be one of Finland’s largest culture centers © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYS 4Monday, May 30, 2011
    • Gallery space • In 2010, 300 individual cultural events open to the public and 20-25 gallery art exhibitions. Korjaamo works with over 1500 artists on various projects yearly © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYS 5Monday, May 30, 2011
    • Korjaamo artists • Korjaamo has established partnerships with a stable of artists, working with marketing efforts as well as exhibitions and sales © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYS 6Monday, May 30, 2011
    • Music Events Djs Concerts Bands • Musical events make up the majority of performances • These are divided into: Clubs, Concerts, DJs, and the Swedish “Folks” club © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYS 7Monday, May 30, 2011
    • Corporate hosted events space • In 2009 over 150 private events were organized. These are typically corporate seminars, customer events and annual parties. • Korjaamo works with customers to create and design event experiences. • The idea is to create a memorable experience and environment for content. Korjaamo brings corporate content to a cultural context, where the experience helps participants to retain knowledge. © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYS 8Monday, May 30, 2011
    • Theater space and Stage theater festival • The Stage experimental theater festival is organized yearly around the time of Helsinki Culture week • Theater production companies are performing in Korjaamo regularly, making use of several performance spaces © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYS 9Monday, May 30, 2011
    • Office space • Korjaamo contains a small company “office hotel” which hosts many smaller cultural, design, and marketing related firms © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYS 10Monday, May 30, 2011
    • Eat, drink, and be... • The Korjaamo spaces include a lunch restaurant and café, bar, and adaptable catering services for events. © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYS 11Monday, May 30, 2011
    • KORJAAMO OPERATIONS SUMMARUM Spaces: Activities: Offices Tram museum Vaunuhalli » MUSIC »EVENTS Bar nights Korjaamohalli Terrace URBAN- » Literature Café » and CORE: » Theater Shop Garden » spoken » + Stage » Tram museum » word » Tram halls Concerts Bar CULTURE Private events »Gallery © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYS 12Monday, May 30, 2011
    • KORJAAMO CULTURE FACTORY Write here lorem ipsum! Write here lorem ipsum! Write here lorem ipsum! Write here lorem ipsum! Quick overview of site refresh - Write here lorem ipsum! re lorem ipsum! Write he www.ibm.comMonday, May 30, 2011
    • The Korjaamo Case BACKGROUND • Korjaamo Culture Factory asked Slave Ltd. in Helsinki to update their web presence in Fall 2010 • The work was started in October 2010 and carried on through to a launch date in January 2011 • Key reasons for Korjaamo wanting refresh: • Customers were not finding events at the Korjaamo website due to difficult navigation • Around 300 events yearly seemed impossible for updates in previous CMS. Challenges with managing site updates and their cost • Site page templates did not meet content needs and customization was heavy process • Not enough places to leverage visual material from artists on site • Little community elements or potential for connecting to social media © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYS 14Monday, May 30, 2011
    • Presentation details TARGETS FOR METRICS • At the beginning of the project Korjaamo Culture Factory had about 2000 member fans on facebook. • Visitors to the venue in 2009 numbered 110 k, 2010 targets have been set at 130 k • Goals for the site renewal were • Stimulate culture business activity through site visits • Raise site visitor frequency and session length • Get website visitors to engage with other visitors, and leverage the community building potential of the physical space. Korjaamo is a social venue and the website should reflect this. • The more efficient registration of Korjaamo members for future communication • Build thought leadership position that is more in line with the amount of activity happening at Korjaamo. Get visitors coming to site to “see what is happening” • Boost ticket sales © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYS 15Monday, May 30, 2011
    • The old site FRONT PAGE ELEMENTS © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYS 16Monday, May 30, 2011
    • The old site SAMPLE SECTION LAYOUT © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYS 17Monday, May 30, 2011
    • CREATING THE SITE ITERATION ROUNDS • The design was reworked several times in fall 2010 © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYSMonday, May 30, 2011
    • The new site MODULAR DESIGN - SAMPLE SECTIONS LAYOUT © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYS 19Monday, May 30, 2011
    • SITE VISITOR TYPES ABOUT VISITOR USER TYPES AND RELEVANCE TO SITE BUSINESS TYPES Type 1 • Type 1 - The quick hitters • Interested in Korjaamo and Urban Culture, but uses web service for quick and targeted activities • Quick seek out of event information, opening times, dates • Often arrives via Google • Almost half of visitors and quarter of business Type 2 • Type 2 - Action seekers • Surfing for activities, clubs, things to do • More likely to end up in bar or cafe in addition to performances and art • Half of site visitors and half of business from day to day events and happenings Type 3 • Type 3 - The corporate planners • Checks facilities and company services, professional buyers and event planners • Under 10% site visitors • Almost quarter of business • Type 4 - Urban Culturist Type 4 • Early adopters and trendsetters - immersed in pop and art culture • Looking for articles and communication possibilities around culture themes • Most likely to participate in social media and do networking around “own tribe” • Group behaviour mixes with type 1, but has learned to engage with site, in different frame of media mind © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYS 20Monday, May 30, 2011
    • Traffic details RESULTS OF TRAFFIC SO FAR • New site launched on 10.12.2010 Overall user amount has boosted significantly after launch, even up to 30%-40% more traffic • SEO friendly Drupal implementation with more event details major reason behind push • Conversions: • Over 10% increase in registration for communications and Korjaamo membership • Facebook group growth of 25% • Significant business leads delivered via forms SITE LAUNCH Dec 2008 - today 18 month scope © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYS 21Monday, May 30, 2011
    • KORJAAMO CULTURE FACTORY Write here lorem ipsum! Write here lorem ipsum! Details: visitor activity in Write here lorem ipsum! Write here lorem ipsum! Korjaamo.fi? Write here lorem ipsum! re lorem ipsum! Write he www.ibm.comMonday, May 30, 2011
    • Functions of SITE in driving BUSINESS CUSTOMER BUSINESS TYPES Target groups and Korjaamo activities in relation to website Music Events Theater Events Gallery • B2C • B2C also includes groups • Gallery rental • Event information • Event information • Art sales • Ticket sales • Ticket sales • Artist promotion • Artist promotion • Theater group promotion • Sales contact and venue info Business of Art Markets & happenings Corporate & Private Events • Seminar business • Driving leads sales contact forms • Sales contact • Extending gallery reach • Event information • Venue marketing and presentation • Contacts for marketing artists • Ticket sales Bar and Restaurant Media Cultural Discourse • Driving leads • Promoting events • Thought leadership • Event and menu information • PR: Promoting cultural center concept • Leading • Discourse in Kitchen • Driving web traffic and marketing © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYSMonday, May 30, 2011
    • Music Events CALENDAR ACCESS AND EVENT UPLOAD DETAILS • Key challenge handling large amount of events • Event uploads • Taxonomy and event comments • Different Genres • Concerts • DJs • Clubs • Folks © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYSMonday, May 30, 2011
    • Music Events SCREENSHOTS © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYSMonday, May 30, 2011
    • Theater Events STAGE AND THEATER EVENTS • Explanation and screenshots • Ticket sales • Stage -annual festival promotion. Important for Korjaamo profile © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYSMonday, May 30, 2011
    • Gallery ACTIVITIES WITH ART + INDIVIDUAL ARTIST + EXHIBITION PROMOTION © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYSMonday, May 30, 2011
    • Business of Art CONCEPT PHASES • A special section for BOA St Petersburg seminar sales • Similar template and forms used for signup as in sections © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYSMonday, May 30, 2011
    • Business of Art Business of Art section created in intermediate phase, before site was lanched. Drupal helped with transfer to final site look and feel © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYSMonday, May 30, 2011
    • Event Services FACILITATING EVENT SERVICES •Forms on pages send messages to sales about • Corporate event • Bar and Restaurant events for hosting parties, weddings, etc © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYSMonday, May 30, 2011
    • Music, performance and theater events FACILITATING REAL SOCIAL SPACES • Commenting on events drives registration © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYSMonday, May 30, 2011
    • Media and Cultural Dialogue KITCHEN • Promoting cultural thought leadership in Korjaamo • Membership drives traffic drives business • Technical membership management • Social media and challenges • Challenges in first 5 months, long tail © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYSMonday, May 30, 2011
    • KORJAAMO CULTURE FACTORY Write here lorem ipsum! Write here lorem ipsum! Write here lorem ipsum! Write here lorem ipsum! Where does Drupal fit in? Write here lorem ipsum! re lorem ipsum! Write he www.ibm.comMonday, May 30, 2011
    • Where does Drupal fit in? • Theming • Color codes using Drupal taxonomy = power of Drupal © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYSMonday, May 30, 2011
    • Where does Drupal fit in? Color codes using Drupal taxonomy = power of Drupal © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYSMonday, May 30, 2011
    • Where does Drupal fit in? • Usability • for Korjaamo • Events • Artists • Frontpage blocks • Nodes as block • linking blocks, events, artists : node reference • for Visitors • Facebook connect • Forms in overlay • event calendar (genres / per month / using taxonomy & ajax magic) • Search = Google Custom Search (autocomplete) © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYSMonday, May 30, 2011
    • Where does Drupal fit in? • Usability screenshots © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYSMonday, May 30, 2011
    • Where does Drupal fit in? • Usability screenshots: taxonomy and front page blocks © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYSMonday, May 30, 2011
    • Where does Drupal fit in? • Multilanguage • for content: internationalization interface • interface texts (titles, labels, messages) = translate interface (advanced) • XIO creates excel document listing all non-translated elements • Customer translates these elements • XIO or Customer enters translations using the translate interface © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYSMonday, May 30, 2011
    • Where does Drupal fit in? • Multilanguage • for content: internationalization interface • interface texts (titles, labels, messages) = translate interface (advanced) • XIO creates excel document listing all non-translated elements • Customer translates these elements • XIO or Customer enters translations using the translate interface © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYSMonday, May 30, 2011
    • Where does Drupal fit in? • Multilanguage • for content: internationalization interface • interface texts (titles, labels, messages) = translate interface (advanced) • XIO creates excel document listing all non-translated elements • Customer translates these elements • XIO or Customer enters translations using the translate interface © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYSMonday, May 30, 2011
    • Where does Drupal fit in? User interaction • Kitchen blog • Comments • Facebook like © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYSMonday, May 30, 2011
    • What’s in the Drupal box and what’s not? • Extra modules • Ajax • FBconnect • breadcrumbs • taxonomy image • Custom development • slideshow © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYSMonday, May 30, 2011
    • Caution: Dont take hosting lightly • Drupal is a demanding CMS: • CPU power • Memory (2 GB is not rare) • Caching mechanisms • Consider a specialized Drupal hosting partner © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYSMonday, May 30, 2011
    • KORJAAMO CULTURE FACTORY Write here lorem ipsum! Write here lorem ipsum! Thanks! Write here lorem ipsum! Write here lorem ipsum! Questions comments Write here lorem ipsum! re lorem ipsum! Write he www.ibm.comMonday, May 30, 2011
    • XIO Company Information XIO • Based in Ghent, Belgium • Staff: 10 people • Drupal architecture & development since 2007 • Portfolio: 30 Drupal projects http://www.xio.be/portfolio • Member of Drupal Association sponsor of Drupal Developer Days Brussels 2011 attending DrupalCon Paris 2009, London 2011 • Contact info Pascal Noppe pascal.noppe@xio.be www.xio.be http://london2011.drupal.org/users/tafkas © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYSMonday, May 30, 2011
    • A DIGITAL Company presentation BOUTIQUE AGENCY Drupal Business Days 2011 © Slave LtdMonday, May 30, 2011
    • What is Slave? SINCE 2007 Slave is a digital boutique agency. l ° Action & conversion driven digita marketing Campaigns Web sites vices Email marketin g Web ser n Global lead & demand generatio es SEO SEM Brand and programm ident it y Marketing strategy © SLAVE LTD. CONFIDENTAL SLAVE FOR DRUPAL BUSINESS DAYS 48Monday, May 30, 2011
    • What is Slave? SINCE 2007 Slave is a digital boutique agency. ° Established 2007 12 profess ionals Extended network Helsinki/ Gent/Düsseldorf t Helsinki Design Distric © SLAVE LTD. CONFIDENTAL SLAVE FOR DRUPAL BUSINESS DAYS 49Monday, May 30, 2011
    • Boutique agency SLAVE A digital boutique agency. ° Hand s-on approach Problem-solving skills Long term commitm ent Tailored customer experience Proactive © SLAVE LTD. CONFIDENTAL SLAVE FOR DRUPAL BUSINESS DAYS 50Monday, May 30, 2011
    • Method SLAVE Action & conversion driven design ° Focus Me asurement Goals Co nversio n Optimation Marketing e ffiency Users first © SLAVE LTD. CONFIDENTAL SLAVE FOR DRUPAL BUSINESS DAYS 51Monday, May 30, 2011
    • Korjaamo - Site concept & Drupal development case DRUPAL development MAIN SALES CHANNEL focus CONTENT complexity © SLAVE LTD. CONFIDENTAL SLAVE FOR DRUPAL BUSINESS DAYS 52Monday, May 30, 2011
    • Kekkilä - Digital marketing partnership DIGITAL marketing strategy, planning, site renewal, campaigns, email marketing, support for Scandinavian markets MAIN MARKETING AND SALES SUPPORT CHANNEL OPERATING BOTH B2C AND B2B MARKETS © SLAVE LTD. CONFIDENTAL SLAVE FOR DRUPAL BUSINESS DAYS 53Monday, May 30, 2011
    • Basware - Strategy, lead & demand generation programme Strategy and planning for global marketing programs. Design and execution of marketing campaigns to 12 markets. © SLAVE LTD. CONFIDENTAL SLAVE FOR DRUPAL BUSINESS DAYS 54Monday, May 30, 2011
    • SAFA - VISUAL IDENTITY SAFA, Finnish Association of Architects Suomen Arkkitehtiliitto: Complete brand and digital assets renewal Color, typography, print, online, logo © SLAVE LTD. CONFIDENTAL SLAVE FOR DRUPAL BUSINESS DAYS 55Monday, May 30, 2011
    • Contact Find us VILLE MARTIN • ville@slavefor.com • +358 40 861 9275 KIMMO VANHAKANGAS • kimmo@slavefor.com • +358 40 505 8002 MAARTEN PATTEEUW •maarten@slavefor.com • +358 40 750 1567 www.slavefor.com • Tehtaankatu 27-29, 00150 Helsinki, Finland Phone +358 20 719 9910, email: info@slavefor.com © SLAVE LTD. CONFIDENTIAL SLAVE FOR DRUPAL DAYS 56Monday, May 30, 2011