Creating New Cultures with Social Media




  Sanna Brauer

  2009

  JAMK UAS



                 Photo: "Scott Beale / L...
ID
• What is your identity in the Web?
• How do you tell your story? To whom?
• Presence? Are you very approachable?
     ...
Personalisation

•   Differentiation is must in our ever more
    demanding society.

          “Technically Social Media ...
http://www.flickr.com/photos/nate/211020280/




                                                     WEB 2.0 DNA



      ...
Inter Cultures?
•   Ethnic origin              •   Multikulti
•   Ethnocentrism              •   Multinational state
•   C...
What is Culture?



    High Culture...
                      Ray of Life?
http://www.xihalife.com
XIHA Life -
world's friendliest web community
Culture is Communication

        Personality
       Characteristics
         Language What are your interests?

         ...
Finnish people wait for their turn
          at traffic lights



         What is your legal address?
         Where do yo...
Standard Identification Numbers

People can speak
English but they
prefer their native
language(s)

Be free to use as
many ...
It is me in we It is me in we It is me in we It is
me in we It is me in we It is me in we It is me in

     • WHAT DO WE
 ...
Identification - Personalisation


 Identification as
 Individuals

 Peer to Peer



 Different Media =
 Different Role
Diversity
Variety
We can choose!
What is Intercultural
Communication?


  Why should we learn
   about intercultural
    communication?

  Who should learn...
Usually people are just
learning from each other
Interact and Create Dialogue




                                        ...
Time and Place
                   ...for the Stories



http://www.flickr.com/photos/sergio_one/116015471/
http://www.flickr.com/photos/nate/211020280/




               Sanna Brauer
              skype:sanna.brauer
             ...
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Creating New Cultures

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  • Creating New Cultures

    1. 1. Creating New Cultures with Social Media Sanna Brauer 2009 JAMK UAS Photo: "Scott Beale / Laughing Squid"
    2. 2. ID • What is your identity in the Web? • How do you tell your story? To whom? • Presence? Are you very approachable? XeeSM helps you be more approachable, helps you manage your social relationships and all your social sites. http://xeesm.com/_/index.cfm?CFID=446821&CFTOKEN=53352249
    3. 3. Personalisation • Differentiation is must in our ever more demanding society. “Technically Social Media is a variety of tools - strategically it is a state of mind”, Axel Schultze http://www.socialmedia-academy.com/index.cfm
    4. 4. http://www.flickr.com/photos/nate/211020280/ WEB 2.0 DNA Multicultural identity? EVERYONE is not you, and you are not EVERYONE
    5. 5. Inter Cultures? • Ethnic origin • Multikulti • Ethnocentrism • Multinational state • Cosmopolitanism • Nation-building • Cultural competence • Nationalism • Cross-culturalism • Plural society • Cultural mosaic • Political correctness • Cultural pluralism • Racial integration • Global justice • Racialism • Interculturalism • Multi-Ethnic • Intercultural competence • Transculturation • Miscegenation • Multiculturalism without Culture http://en.wikipedia.org/wiki/Multiculturalism
    6. 6. What is Culture? High Culture... Ray of Life?
    7. 7. http://www.xihalife.com
    8. 8. XIHA Life - world's friendliest web community
    9. 9. Culture is Communication Personality Characteristics Language What are your interests? People Who are you networking with? http://www.flickr.com/photos/darwinbell/ 303874154/in/set-72157594369349147/
    10. 10. Finnish people wait for their turn at traffic lights What is your legal address? Where do you come from? IRL Visuals: Hobbies, Manners,Looks, Appearance... http://www.flickr.com/photos/sovietuk/5861614/
    11. 11. Standard Identification Numbers People can speak English but they prefer their native language(s) Be free to use as many languages as you wish
    12. 12. It is me in we It is me in we It is me in we It is me in we It is me in we It is me in we It is me in • WHAT DO WE NEED LABELS FOR?
    13. 13. Identification - Personalisation Identification as Individuals Peer to Peer Different Media = Different Role
    14. 14. Diversity
    15. 15. Variety
    16. 16. We can choose!
    17. 17. What is Intercultural Communication? Why should we learn about intercultural communication? Who should learn it? http://www.flickr.com/photos/vicfan/3887596921/
    18. 18. Usually people are just learning from each other Interact and Create Dialogue //www.flickr.com/photos/heycoach/1197947341/ Use Cultural Boundaries as a Point of Interchange
    19. 19. Time and Place ...for the Stories http://www.flickr.com/photos/sergio_one/116015471/
    20. 20. http://www.flickr.com/photos/nate/211020280/ Sanna Brauer skype:sanna.brauer http://recognisingcreativity.wordpress.com http://www.sometu.fi/profile/SannaBrauer http://twitter.com/sannabrauer
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