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Qualitative Data Analysis
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Qualitative Data Analysis

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Week 10 of the research design course

Week 10 of the research design course

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Qualitative Data Analysis Qualitative Data Analysis Presentation Transcript

  • Qualitative Data Analysis
    A practical how-to
  • Key themes
    3 simple steps
    Some concepts first:
    Grounded theory
    Induction: what is it?
    Step 1: Reduction
    Open-sort
    Closed-sort
    Software tools
    Step 2: Visualization
    Step 3: Conclusions
  • Qualitative Data Analysis: 3 Simple Steps
  • What is grounded theory?
    “theory derived from systematically gathered data, arising through the research process” (Strauss & Corbin, 1998: 12).
  • Outcomes of Grounded Theory
  • Induction versus deduction
    Libraries are built for quiet.
    Therefore…
    People sleep in the library.
    Deduction
    People sleep in the library.
    Therefore…
    Libraries are a place of refuge.
    Induction
  • Step 1a: The “open sort”
    Write themes on post-its
    Sort them into categories
    Name the categories
    http://ca.youtube.com/watch?v=rzinDOELYjA
  • Step 1a: open sort example
    Category
    Sub-category
    Concept
    Thanks to Ned Richards of the UK for the permission to use this photo
  • Step 1b: The “closed sort”
    Start with categories
    Write themes on post-its
    Sort themes into pre-determined categories
  • Software tool: NVivo
    Category
    Concept
  • Step 2: Visualization I
  • Step 3: Conclusion Drawing
    Hunt for patterns
    Seek out exceptions and ask why?
    Use reversal: if it wasn’t this way, what would happen?
    Always ask, so what?
  • Copernicus ConsultingDesign research and strategy
    http://copernicusconsulting.net