Using Twitter For Business
Business Tools:Twitter Search, Blog Post,
Promotions and Mentoring.

What Is Twitter?
Twitter is ‘a free social networking and micro-blogging
service that enables its users to send and read other
users' updates known as ‘tweets’.
By:www.sladesherman.com

Quick Facts
Text-based posts of up

to 140 characters
you can nominate to

‘follow’ people (following)
people can nominate to

‘follow’ you (followers)
Personal profile options

By:www.sladesherman.com

Twitter Platforms
Twitter is available via:

web

SMS

instant messaging

Powerful cross platform

functionality and the
ability to update on:
iPhone

Blackberry

mobile

By:www.sladesherman.com

Business Uses
Twitter Search

Blog Post Tweets

Promote Specials

Mentors / Networking

By:www.sladesherman.com

Business Use: Twitter Search
Twitter has a really

powerful search
applicationhttp://search.tw
itter.com/that allows you
to search for people or
topics in real time. This
provides a useful tool to
listen to your customers,
prospects or target
demographic.
Use Twitter Search by

typing in your business
name and see if anyone is
commenting on you, or
search for your products
by name to identify
opportunities around
those products. By:www.sladesherman.com

Blog Post Tweets:
If your small business has a blog Twitter is a great

way to inform your followers about new posts.
Using relevant keywords in your Twitter post will

result in people searching Twitter potentially
following you and getting to know you and your
business.
By:www.sladesherman.com

Promote Specials:
If I’m following a business on Twitter there is a good

chance that I’m interested in specials they are
promoting.
Catalogue specials and promotions that you update

on your site could be the subject of your Tweets.
By:www.sladesherman.com

Mentoring/Networking:
Search for and follow the

experts, authors and trade
publications in your
industry. Most will have a
Twitter page by now, and
by following them you can
be the first to find out
about new innovations or
trends.
This can be more valuable

than ‘reader feeds’
because the expert you
are following will tweet
their articles as well as 3rd
party articles or
information that appeals
to them.
By:www.sladesherman.com

Follow Me:
http://twitter.com/sladesherman

By:www.sladesherman.com