Digital Marketing Training with 100% Placement Assistance
Introduction to Digital Media Marketing
Presented by SLA Consultants India
*SLA Consultants India introduce Digital Marketing Training
program to its current portfolio of Account/
Finance/Taxation & Banking training.
*Why SLA Consultants India
*No 1 institute for Digital Marketing training in Delhi.
*Training by Real time experienced Trainer with 8+ Years of
*In depth and up to date knowledge in all technologies.
*Realtime examples for every topic.
*Huge web resources to help you in future web projects.
*Free study material for all the topics, lots of examples and project
*100% Placement Assistance till you get placed
*Support after you start working
Rahul Gupta , BTech
Specialist in Digital Marketing
Certified by Google in Adwords
8+ Yrs of project experience
8+ Yrs of training experience
*What we learn in Presentation ?
What is Digital Marketing?
Search Engine Optimization
Social Media Marketing
Who can do this course
*What is Digital Marketing ?
* Digital marketing is marketing that makes use
of electronic devices like desktops, laptops,
phones and tabs.
* Digital marketing applies technologies or
platforms such as websites, e-mail, apps and
*Why Digital Marketing ?
85% of consumers search online before purchasing a
product or service.
More than 1 billion queries on search engines per day
65% of the consumers depends on peer
via social media
Billion+ users on social media sites
*Search Engine Optimization
1 - Understanding Search Engine
2 - Understanding Search Engine Optimization (SEO)
3 - Keywords Analysis and Research
4 - One Page Optimization
5 - Off Page Optimization
6 - Local SEO
7 - Creating SEO Strategy
*SEO Course Modules
*Basics of Search Engines
*Search Algorithms and Updates
*Google webmaster tools
*Static Onpage Optimization
*Dynamic Website Onpage optimization
*High quality link building
*Search Engine Marketing
*Marketing method to achieve top positions on paid
results by bidding for keywords.
*Paid marketing can be classified as
*Pay Per Click Advertising
*Paid Marketing Modules
*Basics of Search Marketing
*Adwords Campaign Creation
*Adgroups, Ads and Ad Types
*Keywords and Bidding
*Display Marketing Campaign
*My Client Centre and Adwords Tools
*Conversion Tracking and ROI
*Social Media Marketing
*Understanding Social Media Marketing
*Marketing on Social Networking Websites
*Session : Detailed discussion on marketing through
*Creating Social Media Marketing Strategy
*Social Media Modules
*Introduction to Social media marketing
*Social Bookmarking and Sharing
*Conversion tracking and Goals
*Who can do the course ?
*Any graduate can take this course and
start a career in digital marketing
*No prerequisite for doing this course
*Careers in Digital Marketing
*Digital marketing professionals salary will be between
10K to 50K+ based on various factors.
*Common Job Profiles
*Adwords Account Manager
*Social Media Specialist
*Digital Media Specialist
*Web Analytics Specialist