NESCAFE European Tour 200 8 Become A Morning Person B e s e e n f r o m 2 0 k I l o m e t r e s a w a y . . . 1

When? B r I n g Y o u r B r a n d t o L i f e . . . Where? August – December 2008 Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Holland, Hungary, Italy, Ireland , Netherlands, Norway, Poland , Portugal, Russia, Spain , Sweden, Switzerland, ( Turkey ) , Ukraine, United Kingdom… 2 Schedule currently prepared based on interest and available upon request ! (Please contact us with your interest ASAP .) Become A Morning Person

Why? Recall: Once seen, never forgotten! B a l l o n s : M o s t p h o t o g r a p h e d o b j e c t s i n t h e W o r l d Gain Media Exposure & Coverage Powerful PR Vehicle Direct positive Reflection on Sales & Market Share Low Cost per Thousand (CPM) High Visibility Increase Brand Awareness Corporate Image 3 Become A Morning Person

Recall: Once seen, never forgotten!

Gain Media Exposure & Coverage

Powerful PR Vehicle

Direct positive Reflection on Sales & Market Share

Low Cost per Thousand (CPM)

High Visibility

Increase Brand Awareness

Corporate Image

Why? Build IMPACT! Avoid Advertising Clutter Powerful Word of Mouth Marketing (WOMM) Emotional Marketing Tool High Return on Investment (ROI) Get Attention Effective Reach (continued…) A d v e r t i s e m e n t t h a t g e t s p h o t o g r a p h e d . . . 4 Become A Morning Person

Build IMPACT!

Avoid Advertising Clutter

Powerful Word of Mouth Marketing (WOMM)

Emotional Marketing Tool

High Return on Investment (ROI)

Get Attention

Effective Reach

Who ? B a l l o o n s c r e a t e J o y & E x c i t e m e n t . . . 5 NOTE: All media will be notified that he is coming to tour the Nescafe Balloon around Europe, so that the media would want interviews with him! World famous pilot Rick Walczak ! H olds many world records..! Appeared in National Geographic's many times… H as flown around the world ! Rick Walczak Become A Morning Person

The G L O W ! Always a Hit! M o s t s p e c t a c u l a r M o m e n t o f B a l l o o n i n g: THE GLOW! 6 The Spectacular Glow… ( Morning or Evening ) Become A Morning Person Give Your Audience & Target Market a once a lifetime experience they wont forget..!

Location! P o w e r f u l l t o o l t o g i v e Y o u a “ C o m p e t i t i v e E d g e “ 7 ( In Your Specific Country … ) High Profile Areas Famous / City Icons & Landmarks High Density Traffic Areas and/or next to Major Highways In Summary: Your Choice of 3 different City & Place ! Over cities where permission is granted Key demographic segments of the target market Next or close to local celebrations and events Become A Morning Person (In each respective Country)

High Profile Areas

Famous / City Icons & Landmarks

High Density Traffic Areas and/or next to Major Highways

Over cities where permission is granted

Key demographic segments of the target market

Next or close to local celebrations and events

What: P o s i t i v e R e f l e c t i o n o n C o m p a n y & B r a n d . . . 8 This is a professional Tour aiming to get maximum exposure & help YOU maximize your integrated Marketing Efforts for your NESCAFE Brand! Become A Morning Person

Become A Morning Person H o w? Easily integrated with your unique market specific advertising and campaign needs in each local market Contact us to discuss your unique market needs !

Possibilities: R e i n f o r c e B r a n d & P r o d u c t I d e n t i f i c a t i o n . . . 9 A good time for new product launch and on-site free sample giveaways . ( Hats, T-shirts…) . Opportunity to shoot spectacular footage to use your local media & press campaigns Daily Price Drawing to win a Nescafe Balloon Flight . Serve free NESCAFE and possibility to set-up a stand next to Balloon . Other Sweepstakes in exchange for fill-out form at sight. Become A Morning Person

A good time for new product launch and on-site free sample giveaways . ( Hats, T-shirts…) .

Opportunity to shoot spectacular footage to use your local media & press campaigns

Daily Price Drawing to win a Nescafe Balloon Flight .

Serve free NESCAFE and possibility to set-up a stand next to Balloon .

Other Sweepstakes in exchange for fill-out form at sight.

Possibilities: 10 (continued…) Photo shoot opt with celebi, special people . Raise money for charity on tour (each local Brand to chose the charity) by giving tethered rides at high profile areas. P e o p l e a l w a y s f a s c i n a t e d w i t h t h i n g s t h a t f l y . . . Special Flights for: Top Executives, seller employee , shop, retailer of the month/year… Company gathering (Annual , picnic etc.) Fly celebrities with in the balloon for maximum media exposure . Become A Morning Person

Photo shoot opt with celebi, special people .

Raise money for charity on tour (each local Brand to chose the charity) by giving tethered rides at high profile areas.

Special Flights for: Top Executives, seller employee , shop, retailer of the month/year…

Company gathering (Annual , picnic etc.)

Fly celebrities with in the balloon for maximum media exposure .

Outcome: 11 Note: We will supply all Media Footage to you! T h e M E D I A L o v e s B a l l o n s . . . Be remembered for years to come (Achieve High Recall!). Increase Sales & Market Share. Get Attention & Build Impact. Become A Morning Person Receive free local Media Coverage . Obtain maximum “ Brand Exposure ” seen from miles away. Strengthen Brand Image . NESCAFE Balloon will get photographed by thousands .

Be remembered for years to come (Achieve High Recall!).

Increase Sales & Market Share.

Get Attention & Build Impact.

Receive free local Media Coverage .

Obtain maximum “ Brand Exposure ” seen from miles away.

Strengthen Brand Image .

NESCAFE Balloon will get photographed by thousands .

Contact: Become A Morning Person 12 SKYWORK MEDIA WWW.SKYWORK-MEDIA.Com +90 (533) 318 14 79 Turkey [at] SKYWORK-MEDIA. Com