WHAT IS THE TRUE COST OF A404 ERROR?
Anybody who has used theweb has probably encounteredthe dreaded 404 errormessage — File Not Found.This error occurs when a...
404 errors make Internet usersfeel mislead and frustrated.Users click on a link to accessa file and are then deniedaccess, ...
There are 32 HTTP status 400 codes that Internet userscan encounter, but the 404 error is among the most irritating.
A 404 error is equal to a lostconversion or even a lost customer,since users often flee when theyencounter one.The average ...
IPTV providers — which deliver theirvideo content over the Internet —can be particularly hurt by 404errors.These errors ca...
Acquiring a new customer is 5 times moreexpensive than retaining an existing customer.
IPTV providers must demandthat their content deliverynetworks (CDNs) provide themwith the tools to quickly pinpoint404 err...
Skytide’s multidimensionalanalytics and reporting helps theworld’s leading operator CDNs —and their IPTV customers — toopt...
For more information, visit www.skytide.comOr read these Skytide reportsRead it now Read it now Read it now
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What is the true cost of a 404 error?

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404 errors result in deteriorated quality of service (QoS) levels, increased customer dissatisfaction and subscription churn for Pay-TV providers. This presentation touches on the cost to Pay-TV operators that 404 errors represent and what they can do to quickly fix them when they occur.

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What is the true cost of a 404 error?

  1. 1. WHAT IS THE TRUE COST OF A404 ERROR?
  2. 2. Anybody who has used theweb has probably encounteredthe dreaded 404 errormessage — File Not Found.This error occurs when a webbrowser communicates with aserver to retrieve data, but theserver is unable to find therequested file.What is a 404 error?
  3. 3. 404 errors make Internet usersfeel mislead and frustrated.Users click on a link to accessa file and are then deniedaccess, without a clearunderstanding of what wentwrong and why.Why are 404 errors so annoying?
  4. 4. There are 32 HTTP status 400 codes that Internet userscan encounter, but the 404 error is among the most irritating.
  5. 5. A 404 error is equal to a lostconversion or even a lost customer,since users often flee when theyencounter one.The average U.S. Pay-TVsubscription is $86* per month andrising. Add other operator expensesrelated to acquiring those customersand the cost to replace a lostcustomer can approach $1,000.What is the cost of a 404 errorto a Pay-TV content provider?*NPD Group
  6. 6. IPTV providers — which deliver theirvideo content over the Internet —can be particularly hurt by 404errors.These errors can result in onlinevideo players that fail to load, andjittery video from interruptions toadaptive bitrate streaming.What types of Pay-TV content providers aremost adversely affected by 404 errors?
  7. 7. Acquiring a new customer is 5 times moreexpensive than retaining an existing customer.
  8. 8. IPTV providers must demandthat their content deliverynetworks (CDNs) provide themwith the tools to quickly pinpoint404 errors that can damage theviewer’s quality of experience.By doing so, the IPTV servicecan promptly fix them.What can IPTV services do?
  9. 9. Skytide’s multidimensionalanalytics and reporting helps theworld’s leading operator CDNs —and their IPTV customers — tooptimize network performance.By doing so, the IPTV service canreduce 404 errors, achieveconsistently high QoS and reducecustomer churn.How Skytide can help
  10. 10. For more information, visit www.skytide.comOr read these Skytide reportsRead it now Read it now Read it now

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