List of companies that are fueling the growth of online video

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The online video ecosystem can be incredibly complex and labyrinthine. So we've created an infographic that pieces together the most significant technologies and companies that are fueling the growth of online video.

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List of companies that are fueling the growth of online video

  1. 1. WhoisPoweringtheRiseofOnlineVideo? Aconfluenceoftechnologies,evolvingbusinessmodelsandchangingconsumerlifestylesareconvergingtopropeltheriseofonlinevideoand fundamentallytransformTV,advertisingandcontentdeliverymethods.Herearetheonlinevideoecosystemsegmentsandcompaniesthatare givingrisetothistransformation. NetworkEquipmentProviders Networkequipmentcompaniesprovidecommunications serviceproviderswiththeinfrastructuretoefficiently deliverthesurgingvolumesofcontentcoursingoverthe Internet—especiallybandwidth-intensivecontentlike onlinevideo. WWithoutadvancesinrouters,switches,streamingserversand othergear,theInternetexperiencewouldbefrustratingly slowandunreliable. Seealargerlistofnetworkingequipmentvendors ContentDeliveryNetworks(CDNs) CDNsreducetheloadonaserviceprovider'snetworkby duplicatingcontentfromparticipatingmediacompanies, cachingitongeographicallydistributededgeserverssituated closetoendusers,thenredirectingclientrequeststothe closetedgeservers. WWithoutCDNs,userswouldexperiencesignificantstartup delays,bufferingandlowerpicturequality. TraditionalCommercialCDNs: TelcoCDNs: ManyManycommunicationsserviceprovidersarebuildingand operatingtheirownCDNs.Becausetheyownthelastmile, operatorCDNscancachecontentdeepintheirnetworks anddeliveritmuchclosertotheenduser,avoidingnetwork congestionupstream.Thisresultsinfastercontentdelivery andbettervideoqualitythatcloselyapproximatesthe experiencethatconsumershavecometoexpectfromcable andandsatelliteTV. SeealargerlistofoperatorCDNs Readthe4KeystoTelcoCDNSuccess TransparentCachingProviders MucMuchlikeCDNs,TransparentCachingsystemsreducean operator'snetworkloadbutdosowithouttheknowledge orconsentofcontentownersandpublishers.Transparent Cachinghelpsnetworkoperatorsdefercapitalexpenditures andsavemoney,whilestillenablinglowlatencydeliveryof highqualityonlinevideo. SeehownetworkoperatorscancombineCDNand TransparentCachingintoadynamicduo VideoAdNetworks VideoAdNetworksaggregateonlinevideocontent—often fromthousandsofwebsites—andprovidethescaleand targetingcapabilitiesthatadvertisersdemand.Theyhelp manyvideocontentcreatorsanddistributorstomore efficientlyandpredictablymonetizetheirassets. ThesThesebenefitshaveresultedinamigrationofaddollarsto onlinevideowhich,inturn,enablestheproductionofmore onlinevideocontent. OnlineVideoPlatforms(OVPs) OnlinOnlinevideoplatformsprovideend-to-endtoolstomanage, publishandmeasureonlinevideocontent.Theyusually includeabreadthoffeaturesandfunctionalityincluding encodingandtranscoding,contentmanagement,digital rightsmanagement,contentdistributionandmonetization, andanalytics. WWithoutOVPs,theworkflowfordigitalmediacompaniesand enterpriseswouldbesignificantlymorecumbersomeand unwieldily;onlinevideocouldnotbequicklyandefficiently publishedtobecompatiblewithlotsofdevicetypes. Seealargerlistofonlinevideoplatforms Over-the-Top(OTT)Content Services OTOTTservicesbypasstraditionaldistributionchannelslike cableandsatellitebyprovidingtheircontent"overthetop" ofbroadbandnetworks.OTTservicesarethecatalystfor muchofthegrowthinonlinevideoconsumption,leading someconsumerstocanceltheircableandsatelliteTV subscriptions(cordcutters)orparebacktomorebasic subscriptionpackages(cordshavers). AAnewwaveofsocialvideoserviceslikeVineand InstagramVideoarealsoemergingthatfeatureveryshort user-generatedclipstailoredforviewingonsmartphones andtablets. SeealargerlistofOTTproviders WebTVProducers AAnewwaveofhighquality,targetedprogramming specificallyproducedforonlinevideoiscreatingviable competitionforattentionthatmightotherwisegotocable andsatelliteTV—especiallysinceitcanbeeasilystreamed toTVsets.Thispremiumcontentalsohelpsstoketherise ofadnetworksandexchanges. FlashandHTML5VideoPlayers OpeOpensourceFlashandHTML5videoplayersprovideagreat alternativeforbusinessesthatmaynotwanttouseonline videohostingserviceslikeYouTubeoruseanOVPmedia player.Thenocost/lowcost,flexibility,extensibilityand customizationoptionshaveallowedmillionsofwebsites— especiallyinthelongtail—toquicklyandeasilypublish onlinevideo. BroadbandStreamingDevices Broadband-enabledstreamingdevicesenableconsumers totetherconnecteddevicestotheirbroadbandnetworks andplaybackmediafiles.Theymakeitparticularlyeasy tostreamvideocontentfromPCsandtabletsdirectlytoTV sets,furtherfuelingtheriseinOTTcontentconsumption. Seeamoredetailedlistofbroadband-enabledstreaming devices VideoContentDiscovery Theabundanceofonlinevideohasmadeitdifficultfor viewerstoeasilyfindcontenttailoredtotheirtastes,which hasgivenrisetocontentdiscoveryservicesthataggregate andcuratecontent.Theseservicesmakeiteasierfor viewerstofindrelevant,engagingonlinevideocontent. SmartPhonesandTablets Connecteddeviceslikesmartphonesandtabletshave introducedtheconceptofanytime,anywhereaccessto videocontent.Thisisnotonlyconvenientforusers,but attractivetoadvertiserswhocanmoreefficientlytarget messages. CablCableandsatellitecompanieshavehadtorespondtothis threatwithTVEverywhere,theabilityforauthenticated subscriberstoaccessprogrammingviatheirconnected devices. Demand-SidePlatforms(DSPs)and Supply-SidePlatforms(SSPs) DSPsenableadbuyerstomanagemultipleadexchanges fromasingleuserinterfaceandtoprogrammaticallybidon adinventoryinrealtime.SSPsenablepublishersasecure andmoreautomatedwaytomakeportionsoftheirad inventoryavailabletoadexchanges. ThesThesetwoforcesarecreatingamoretargeted,efficientway forvideoadbuyersandsellerstoconductbusiness,further spurringthemigrationofaddollarstoonlinevideo. Skytideisdoingitsparttotransformonlinevideo too.Ouranalyticsandreportingsolutionsallow networkoperatorsanddigitalmediacompaniesto manageandoptimizeonlinevideoperformance.

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