6 reasons not to build your own analytics & reporting solution

Reasons whynot to build your own onlinevideo analytics & reporting

1 It will take a long time to build

Consider all the steps that it will involve High level system design User interface design Recruiting Testing and team members debugging Coding Business process analysis Beta testing Selection of tools & components Mockups and user reviews Documentation Requirements System revisions deﬁnition

Then consider...[ 65% of build it yourself BI projects fail to meet their business objectives in the projected timeframe and budgeted cost Source: The Standish Group ]

Skytide takes just weeks to deploy;fastest time to value

2 It will be very costly

• Cost of a 5-10 person development team... forever• Cost of ongoing maintenance, support, documentation, training, QA testing....• Management time• Opportunity cost

Skytide’s out-of-the-box solutionsoffer the lowest TCO• Costs are clearly quantiﬁed• No scope creep or unforeseen expenses

3 It will not scale Build it yourself projects typically rely on business intelligence tools that cannot scale to meet CDN and IPTV needs

Skytide’s apps are powered by our patented analytical platform• Process terabytes of log ﬁle data per day• Continuously load data and analyze it on the ﬂy so that it’s immediately accessible

This underlying platform enables richmulti-dimensional analysis Dig beneath the surface to: • Isolate QoS issues • Accurately forecast traffic • Identify content consumption patterns

4 Reporting will not be actionable

The extract-transform-load (ETL) process used with most business intelligence solutions introduces signiﬁcant delays Data Source 1 Data Source 2 ETL Data Warehouse = Reformat and clean data Load it into database or data warehouse Data Source 3 Extract data fromthe multiple sources

With Skytide, you can accessreports just minutes afterevents are logged

5 It will be incredibly complex

• Must accommodate myriad business models• Must work with highly complex emerging technologies like Adaptive Bitrate Streaming• Must process lots of different streaming log formats

Skytide has invested tens of millions inR&D to meet the needs of the CDN andIPTV ecosystem

6 It will not include best practices

Skytide has extensive experiencewith many of the world’s largest CDNs,Telcos and Media Companies

Visit www.skytide.com to learn more Read The 4 Keys to Telco CDN Success Read How Telcos and ISPs Can Learn to Love OTT Read Federated CDNs: What You Need to Know

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6 reasons not to build your own analytics & reporting solution

by Patrick Hurley

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