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Short overview of what Pinterest is and what you can do with it....

Short overview of what Pinterest is and what you can do with it.

In addition to that, there is some inspiration how brands and companies can use Pinterest.

A short section covers SEO impacts of Pinterest.

Enjoy.

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  • Pinterest is a Social Network with the purpose to organize and share online images that you find interesting or inspiring. The human mind can process visual information much quicker than text and this is the basic foundation for Pinterest.Visuals are more engaging and remembered than text.If you want to check out Pinterest, though, you have to be invited. You can sign up for invites on the site (prepare for a wait), or chances are you already know a Pinner who will gladly send you an invite.Once uploaded or shared on Pinterest, these images become known as Pins, which the user can place on customized, themed Boards.
  • Pinterest is a Social Network with the purpose to organize and share online images that you find interesting or inspiring. The human mind can process visual information much quicker than text and this is the basic foundation for Pinterest.Visuals are more engaging and remembered than text.If you want to check out Pinterest, though, you have to be invited. You can sign up for invites on the site (prepare for a wait), or chances are you already know a Pinner who will gladly send you an invite.Once uploaded or shared on Pinterest, these images become known as Pins, which the user can place on customized, themed Boards.
  • You can create Boards for any topic imaginable, from cats to classic cars to cats driving classic cars. For example, many brides-to-be have replaced bulky three-ring binder wedding planners with the simplicity and portability of a Pinterest account. Some people create a Board for each room in the house and then pin decorating ideas for that room. Artists use it to organize inspiring images for their work. Cooks keep an online recipe box. DIY-ers can bookmark tutorials for those rainy day projects. Boards can have multiple contributors, so collaborating with co-workers on a project is easy with everyone’s ideas and inspiration in one place.
  • College students might create a shopping list of things they need to buy for school – I did the same for my Master Thesis.Boards can have multiple contributors, so collaborating with co-workers on a project is easy with everyone’s ideas and inspiration in one place.
  • While there’s nothing wrong with just pinning pictures of cool stuff all day, Pinterest can be a really valuable tool for people with a specific purpose in mind.
  • I‘m not going into the debate wether it is a flickr and delicious mash up or just a photo blog, I like to give you a good overview and to show you a couple of examples how Pinterest could be used professionally.
  • Putting a price to a pin is a standard feature of pinterestThis can be an immediate driver to your webshop.
  • - Create commented pinsCan also be used to present productsVW could explain the features of their latest car and see which feature gets the most buzz
  • You want to keep your website clean and don‘t waste space for products that are not produced anymore?However, some fans of your brands love your old products
  • Present your company‘s history and culture on a board.
  • Display variou sectors of a company:EmployeesManagementFacilitiesProduction lineSocial Responsibilitiy CommitmentEtc.
  • Create boardsCount the most followersCount „likes“Analyse comments
  • - Monitor the buzz around your brand and act accordingly- Offer a pin for each product and engage people to direct their complaints, request and questions to you.
  • - Create a board that aggregates and curates all tutorials for your product- MTV app for example could have a board with video tutorials how to get the most out of the app
  • Episodic demonstration of content.Video blog
  • „Instructions are on the image“
  • - Create a board with coupons people can follow- Nike for example, could create a board with coupons for different stores in and around Berlin
  • - For example for a week of teaching of James Hilton at Miami Ad School.- Provide photos and videos, categorize them and bring them in an order.
  • - Similar to a blog.- Post and publish about a certain topic and claim the information highground on a certain topic.
  • - Reuse the content you have researched for your blog and pin it to your board
  • There are several ways how you can increase your search engine ranking as well as traffic to your site through Pinterest.However, as Pinterest is still in closed Beat-Phase these currently don‘t affect search engines but will once the beta is over.
  • - You can not only optimize your profile but also every pin on any board.- You can also add an RSS feed to your profile.- You can also add a follow button to your blog.
  • This is learned from Facebook and can be used either as a tracking tool but also as an engagement tool.
  • - Via Twitter, or Facebook.- You can also ad an RSS feed to your Boards

Pinterest Pinterest Presentation Transcript

  • Pinterest is a Social Network with the purpose to organize and share onlineimages that you find interesting or inspiring.The human mind can process visual information much quicker than text whichmight be the basic foundation for Pinterest.Also, visuals are more engaging and remembered than text.If you want to check out Pinterest you have to be invited at the moment. Youcan sign up for invites on the site (prepare for a wait), or chances are youalready know a Pinner who will gladly send you an invite.Once uploaded or shared on Pinterest, these images become known asPins, which the user can place on customized, themed Boards.
  • Pinterest‘s Growth
  • The Average User
  • Pins by Method
  • The Interface
  • Profile
  • Board
  • Pin
  • Put a price on it
  • Visual portfolio & catalogue
  • Archive of past products
  • Company history & culture
  • Behind the scenes
  • Conduct market research
  • Customer service
  • Offer or curate tutorials
  • Videoboards
  • { } Hold a contest
  • Couponing
  • Use it as an Event & PR tool
  • Become an information curator
  • Repurpose contents
  • SEO Title Keyword rich description and URL Add company URL and social channelsOptimize your profile
  • Keyword rich board header
  • Tag people in your pins
  • Share your pin
  • http://pinterest.com/source/landsend.com Who has pinned from your site?
  • THANKS!