Danny Booth Motorsports Marketing Presentation 2010 2011
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Danny Booth Motorsports Marketing Presentation 2010 2011

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Danny Booth Motorsports Marketing Presentation

Danny Booth Motorsports Marketing Presentation

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  • 1. 2010 – 2011 Marketing Presentation Proud Supporter Of All Americans Working and Serving Overseas Danny Booth Motorsports, Inc. Danny Booth - Team Owner - Paris, TX 908.517.9300 mobile - Email: danny4b@gmail.com - www.dannyboothmotorsports.com
  • 2. Highly motivated and competitive Dirt Modified racing organization. Table Of Contents Page 3 Introduction Letter Page 4 Our Mission Page 5-9 Danny Booth Motorsports History and Future Page 10-13 The USMTS Series Information and Demographics Page 14 2010-2011 USMTS/Danny Booth Race Schedule Page 15 What To Expect From Danny Booth Motorsports Page 16 Promoting With Danny Booth Motorsports Page 17 Danny Booth Facebook Fan Demographics Page 18-19 Sponsor Logo Placement Areas On Race Equipment Page 20-21 Investments & Benefits For Sponsors Page 22 Research Info and Contacts dannyboothmotorsports.com dannyboothmotorsports.com 2
  • 3. Thank you for taking the time to review our 2010-2011 Marketing Presentation. The following pages will outline our mission at Danny Booth Motorsports, and how that mission includes building strong relationships with our marketing partners. You will learn about our team, and what we have to offer as well as an introduction of the USMTS Series. In today's competitive business environment it is essential for a company to look for more than just exposure when investing precious marketing dollars. This exposure must be measurable and create a return on your investment, which is why we would like you to review this opportunity with our team. We believe in going the extra mile for our marketing partners, much more than the signage on the race car. We offer a complete marketing and PR activation program. In this presentation you will see how we make a constant effort to get directly to the fans; this in effect promoting our marketing partners every step of the way. We have various options for you to partner with our team, and we hope that you will join us and enjoy the rewards of fresh, All-American, family oriented, positive exposure and promotions offered with Danny Booth Motorsports. You are welcome to be our guest at any race event, or we can come to you! We want you to share the excitement of our 2010 racing comeback and our first full season of competition in the 2011 USMTS series! Please feel free to contact me at any time. Best Regards, Danny Danny Booth – Team Owner/Driver 908.517.9300 mobile - Email: danny4b@gmail.com Web - dannyboothmotorsports.com 3
  • 4. Our Mission Our mission at Danny Booth Motorsports is to build a strong and competitive team with winning drivers, championship caliber equipment, dedicated people and positive attitude. This is the foundation for years to come. We are committed to treating our marketing partners as part of our team; and will work together with these companies in an effort to build long-term successful partnerships. It is also our goal to be available at all times for the fans, support our troops and all Americans working and serving overseas. To promote and represent our team and marketing partners with the utmost professionalism - on and off track. We are looking for marketing partners who also believe in this mission and want to share in this purpose. dannyboothmotorsports.com dannyboothmotorsports.com 4
  • 5. Team Owner: Danny Booth As a team owner, Danny brings his experience in racing as well as his experience as a successful businessman and project manager. Danny runs his team as a business; with top people, equipment and strong leadership. Danny has carefully planned his race program and he is known for setting high goals and accomplishing them. He makes the most of everything he does! He still believes in the American dream and he is making his dream happen with hard work, and determination. Danny is focused on building a complete race program for the long term and is looking to bring on marketing partners that will grow with the team, in an effort to create a combined brand awareness and fan/consumer loyalty. He is a natural at marketing and promotion, and plans to utilize business to business relationships in an effort to build successful programs for his sponsors. Giving them a return on their investment and much more! dannyboothmotorsports.com dannyboothmotorsports.com 6
  • 6. Danny’s Racing History & Experience Danny is no stranger to the marketing side of motorsports. He has successfully managed, and promoted sponsorship programs in the past with his race teams. 7
  • 7. Danny Booth Racing Stats and Accomplishments By Year 1998 - Paris Motor Speedway (Bombers division) 1999 - Upgraded to the modified (worked with a track veteran to learn set ups, started improving and had several top 5’s. Was a big learning year at local dirt track in Paris, TX) 2000 – Worked hard to get more competitive and started racing as a driver for a team owner in a newer modified chassis. Won first race @ Superbowl Speedway at Greenville, TX in a highly competitive event filled with veteran drivers and teams. 2001 – Became a modified a team owner. Raced all around the state at Texas at dirt tracks in a ‘best of the best’ type tour. Finished 12th overall in the tour. End of 2001 season continued in the modified (rebuilt and redesigned the entire back end of the car during the off season) Right out the box the car was a winner. Garnered multiple wins at several tracks, mainly Greenville and Paris, won a feature at Royal City Speedway. 2002 - Raced at Paris TX and other regional dirt tracks in the modified working with the new rear suspension set up that was innovative the in the modified division. Multiple wins at several tracks, mainly Greenville and Paris, Won the all the “Super Saturday $1000 to Win” race events at Paris Motor Speedway in the modified. Dominated at every race all season. 2003 - Was offered a dirt late model ride at Paris, TX and was driving in both the modified and late model division every Saturday night. Winning regularly in both divisions in the first two months of the season. On April 26th 2003 flipped at Paris in the modified a suffered and severe concussion, broken ribs, broken shoulder and other injuries. The modified car was totaled. Recuperated for about two months. Came back to race the late model at Paris, TX and won first night back and dominated with several late model wins for the remaining races left on the schedule. 7
  • 8. Racing Stats and Accomplishments By Year (cont.) 2004 – Purchased a used modified race car. Took most of 2004 to rebuild the car. Continued as a driver in the late model ride, and also started driving a stock car for the same team owner at Paris, TX. Continued to dominate in the late model. Also won the first 5 stock car races entered. Was the dominating force at Paris Motor Speedway in both the late model and stock car division, brought modified back out late in the season, and finished 2nd right off the trailer. Raced the remaining season in three divisions, and continued with top three finishes in the modified. Won the Paris Motor Speedway Points Championship for the Late Model Division for 2004. 2005 - Started the year fresh racing own modified as well as driving the late model and stock car for team owner at Paris Motor Speedway. Won numerous features in all three divisions. The track cut the late model division about ¾ into the season. Raced the remaining season to earn both the modified and the late model division point’s championships. 2006 – 2009 Took a leave of absence from racing and went to Iraq to work. 2010 – Making a comeback into dirt modified racing with own team. Plans to run in the USTMS series. 8
  • 9. FOR IMMEDIATE RELEASE: MAY 10, 2010 FOR IMMEDIATE RELEASE: MAY 10, 2010 Contact: Contact: Adam Ross Adam Ross Media Specialist Media Specialist Drive-In Web Design and Marketing Drive-In Web Design and Marketing 519-212-8632 519-212-8632 adamrossenterprises@gmail.com adamrossenterprises@gmail.com Booth revved up for high-speed homecoming Booth revved up for high-speed homecoming Military contractor returns from Iraq to chase his dream Military contractor returns from Iraq to chase his dream PARIS, TEXAS, May 8, 2010 -- Danny Booth returned from Iraq to live his American dream this week some PARIS, TEXAS, May 8, 2010 Danny Booth returned from Iraq to live his American dream this week some five years after leaving to work as a military contractor. five years after leaving to work as a military contractor. The Paris, Texas, native left his passions behind when he relocated to Baghdad to serve his country. He The Paris, Texas, native left his passions behind when he relocated to Baghdad to serve his country. He hopes it won’t take long to return to his beloved lifestyle that includes airplanes, motorcycles, and most hopes it won’t take long to return to his beloved lifestyle that includes airplanes, motorcycles, and most importantly race cars. Booth’s first goal is to rejuvenate the racing career he left behind in 2005. importantly race cars. Booth’s first goal is to rejuvenate the racing career he left behind in 2005. “I witnessed how much Americans sacrifice leaving their homes to serve their country,” says Booth. “I “I witnessed how much Americans sacrifice leaving their homes to serve their country,” says Booth. “I want to use my race team to honor Americans working overseas. II have thought about racing every day want to use my race team to honor Americans working overseas. have thought about racing every day since II left Texas. II knew II wouldn’t be truly happy until II could get back into racing.” since left Texas. knew wouldn’t be truly happy until could get back into racing.” Booth will compete in his dirt modified race car at Paris Speedway near his home and in the United States Booth will compete in his dirt modified race car at Paris Speedway near his home and in the United States Modified Touring Series (USMTS). His goals are clear. Booth believes through his race team he can Modified Touring Series (USMTS). His goals are clear. Booth believes through his race team he can promote pride in the American military while sharing his experiences with people across the country. He promote pride in the American military while sharing his experiences with people across the country. He also believes he can convince young people they can serve their country, and they can still realize their also believes he can convince young people they can serve their country, and they can still realize their dreams. dreams. “I decided that when II returned to racing II want to do it as a business. II enjoy meeting new people, and “I decided that when returned to racing want to do it as a business. enjoy meeting new people, and racing will give me the opportunity to travel the country and see places that I’ve never seen.” racing will give me the opportunity to travel the country and see places that I’ve never seen.” While working in Iraq the contractor known as Maverick to his friends lived mostly in isolation. While working in Iraq the contractor known as Maverick to his friends lived mostly in isolation. “It’s amazing what you miss after spending time over there,” says Booth. “I’ve waited for home-cooked “It’s amazing what you miss after spending time over there,” says Booth. “I’ve waited for home-cooked food, paved roads, and normal television for a long time. II want to get back into the mainstream and see food, paved roads, and normal television for a long time. want to get back into the mainstream and see some green grass again.” some green grass again.” Booth will spend the next few months racing locally at Paris Speedway in Texas. He plans to reacquaint Booth will spend the next few months racing locally at Paris Speedway in Texas. He plans to reacquaint himself with his race car and prepare for an aggressive 2011 schedule. himself with his race car and prepare for an aggressive 2011 schedule. “My biggest objective for 2010 is to get my feet wet again,” he says. “It’s been nearly five years since I’ve “My biggest objective for 2010 is to get my feet wet again,” he says. “It’s been nearly five years since I’ve raced, so II really want to take the car out and get familiar with it.” raced, so really want to take the car out and get familiar with it.” Booth expects it won’t take long to find his comfort zone. The support he has received from family and Booth expects it won’t take long to find his comfort zone. The support he has received from family and friends started long before his return from Iraq. The race cars are prepared for action, and there’s been a friends started long before his return from Iraq. The race cars are prepared for action, and there’s been a lot of confidence building via e-mail and Skype from those closest to him. lot of confidence building via e-mail and Skype from those closest to him. “It’s in my blood,” he says. “I live for good competition, and II love pushing myself and learning. II have a “It’s in my blood,” he says. “I live for good competition, and love pushing myself and learning. have a great opportunity to live my dream and inspire young people at the same time. My family supports me in great opportunity to live my dream and inspire young people at the same time. My family supports me in everything II do, and II have a great crew working with me on the cars. What could be better?” everything do, and have a great crew working with me on the cars. What could be better?” Booth’s story has generated interest across North America. Much of his first week back will be spent doing Booth’s story has generated interest across North America. Much of his first week back will be spent doing interviews with media outlets interested in his story. For an interview opportunity contact Adam Ross at interviews with media outlets interested in his story. For an interview opportunity contact Adam Ross at adamrossenterprises@gmail.com, or by phone at 519-212-8632. adamrossenterprises@gmail.com, or by phone at 519-212-8632. -- 30 -- 30 9
  • 10. Introduction to USMTS Series The United States Modified Touring Series (USMTS) is the fastest growing and most popular Dirt Modified touring series in the country. Attracting some of the most talented and professional drivers in America, the fan friendly format and exciting show creates an enthusiastic and loyal fan base, and the USMTS routinely competes in front of capacity crowds. With no less than 20,000 men and women competing nationwide on any given weekend, the Modified is by far the most popular and most widely-used type of race car circling America’s dirt tracks today. And when it comes to a touring series that features the Best of the Best in Modified racing, the USMTS has no equal. Beginning its 12th season in 2010, the USMTS is the ultimate playground for America’s hottest Modified drivers, while the USMTS rulebook allows for close competition and inclusion among local racers. More than 800 different drivers from 23 States took part in USMTS events in 2009 as the rugged road warriors staged nearly 80 events at 45 unique venues in 14 different States throughout America’s heartland. In 1998, Todd and Janet Staley acquired the fledgling five-year-old United States Modified Series (USMS) and began racing under the USMTS name in 1999. In the nine seasons since then, the USMTS has doled out nearly $10 million in prize money to more than 4,000 different drivers while traveling to 139 different venues in 15 States. NASCAR stars such as Kenny Schrader and Kenny Wallace make regular runs as competitors in the series. 10
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  • 12. USMTS Series will be followed throughout the season by cameras for a reality TV show titled "Dirt Knights” - airing on the Versus Network USMTS events are well promoted and draw thousands of fans from major US cities and market areas. The USMTS series includes local, regional as well as national companies/sponsors who market with drivers, teams, and the tracks. This offers a wide variety of opportunities for companies looking to network with other businesses/sponsors – as well as B2B and Co-op sales programs and promotions. 12
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  • 14. Danny Booth Motorsports Tentative Racing Schedule & Markets (Danny will be racing a limited schedule in the USMTS series starting in Sept. 2010 with approx. 2 races per month until the season comes to close; He plans on full 80 plus race event season in 2011) DATE VENUE MARKETS MAY 15, 2010 Paris Motor Speedway, Paris TX Dallas/Ft.Worth SEP 1, 2010 Southern Iowa Speedway, Oskaloosa, IA Remaining 2010 Schedule TBA States on the USMTS Tour: Texas, Iowa, Illinois, Indiana, Kansas, Minnesota, Missouri, Nebraska, South Dakota, North Dakota and Wisconsin 14
  • 15. What To Expect From Danny Booth Motorsports Our marketing partners enjoy high profile exposure in front of thousands of fans with our great looking race car! Danny Booth Motorsports always shows up to the track with top notch and pristine equipment. You can always expect the best! Danny Booth Motorsports team members are always in uniform. You can be confident that we will always present a professional team presence for you and your company at all race events and appearances. Danny is very popular with the fans and well liked among his peers. You will find him to be very personable, well spoken, outgoing and friendly. As well as being a very serious competitor! Danny Booth Motorsports welcomes our marketing partners to be part of our team at race events. You and your guests can be up close and personal with our team and race car in the pit area, or join us in victory lane when we win! We also plan on utilizing our racing program to show support for the US troops and all Americans working and serving overseas. This is something that Danny strongly believes in. He has experienced this first hand the last 4 years as a construction contactor in Iraq. We welcome the fans and companies that wish to join us in showing support! 15
  • 16. Promoting With Danny Booth Motorsports Merchandise and Handouts: We will be introducing a full line of official merchandise available at events and online. We always offer free collectable hero cards to the fans. We include our marketing partners on our merchandise and hero cards and we can even create promotional merchandise just for you. Online Promotions: We have strong internet presence with our official website; We include information and links to all our marketing partners. We also have a full time webmaster that makes sure that our site is always up to date, and well promoted. Also our press releases, team announcements and our special fan newsletter are widely distributed. We have a PR, marketing and media staff that insures the best exposure possible for our partners, as well as continually building our fan base through online social networks, such as Facebook. dannyboothmotorsports.com dannyboothmotorsports.com 16
  • 17. Danny Booth Motorsports Facebook Fan Page Stats and Demographics 17
  • 18. Associate Logo Areas Primary Logo Areas PRIMARY 18
  • 19. dannyboothmotorsports.com dannyboothmotorsports.com 19
  • 20. Sponsorship Investments and Promotional Benefits Primary and Major Associate Levels 2010 Primary Sponsorship Per Event: $1,000 - Logo displayed on primary areas (upper rear quarter panels and hood of race car) - Web and media announcement - Sponsor hats and banners displayed in pit area 2010 Major Associate Sponsorship Per Event: $500 - Logo displayed on major associate areas (lower rear quarter panels and nose of race car) - Web and media announcement - Sponsor hats and banners displayed in pit area 2010 Primary Sponsorship 5 Event Package: $4500 - Logo displayed on primary areas of race car - Logo displayed on primary area on race transporter - Web and media announcements/promos - Sponsor hats and banners displayed in pit area - One promotional car and driver appearance at sponsor’s location 2010 Major Associate Sponsorship 5 Event Package: $2000 - Logo displayed on major associate areas of race car - Logo displayed on major associate areas on race transporter - Web and media announcements/promos - Sponsor hats and banners displayed in pit area - One promotional car and driver appearance at sponsor’s location 2010 -2011 Primary Sponsorship 10 Event Package: $8000 - Logo displayed on primary areas of race car - Logo displayed on primary area on race transporter -Web and media announcements/promos - Logos added to Hero Cards and Collectable Merchandise - Sponsor hats and banners displayed in pit area - Two promotional car and driver appearances at sponsor’s locations - Logo on race team and driver uniforms in primary area 2010 -2011 Major Associate Sponsorship 10 Event Package: $4500 - Logo displayed on major associate areas of race car - Logo displayed on major associate area on race transporter - Web and media announcements/promos - Logos added to Hero Cards and Collectable Merchandise - Sponsor hats and banners displayed in pit area - Two promotional car and driver appearances at sponsor’s locations - Logo on race team and driver uniforms in major associate area 2011 Full Season Primary Sponsorship in the USMTS Series: $100,000 2011 Full Season Major Associate Sponsorship in the USMTS Series: $50,000 20
  • 21. Sponsorship Investments and Benefits Associate Levels Product/Company Endorsements - Minimum value for Associate Sponsorship - $250 and up Benefits based on value. - Varied placement on associate areas on race car, transporter and uniforms (approx. decal/placement area sizes negotiable and based on value or sponsorship type and availability) Product Endorsements- Sponsor will provide free products to Danny Booth and the team based on needs for a race season. Value of $250 or more. - Product/company endorsement programs, are all negotiable based on value of product and compensation to driver/team. - All Associate and Product Sponsors will receive web, and media benefits. Team will wear clothing/hats bearing logo and use products and services as provided to the team from sponsor. One of Danny Booth Motorsports current marketing partners, SCS Graphics can provide a primary or major associate sponsor coming on board with the team graphics on the race car and transporter for no added cost. This is a huge savings to the sponsor, since most race teams expect primary sponsors to cover the costs of any graphics needed. You may supply your own decals if you choose. Full season primary sponsors will have the opportunity to have the race car fully wrapped in their logo and color scheme design! 21
  • 22. Research Info and Contacts Danny Booth Motorsports, Inc. Danny Booth - Team Owner/Driver 1414 Margret St. Paris, TX 74560 903.517.9300 mobile Email: danny4b@gmail.com www.Dannyboothmotorsports.com USMTS Series Webster City, IA www.usmts.com USMTS Marketing/Sponsorship Article: February 10, 2010 Casey’s Sponsors USMTS National Tour Chain brings customers closer to the action. Annamarie Malfitana-Strawhand Web, Marketing and Public Relations 980-329-9834 mobile 757-689-3171 main Email: annamarie@driveinwebdesign.com Marketing Presentation Designed By: Drive-In Webdesign & Marketing, LLC Web: www.driveinwebdesign.com “Have fun, win races and live a dream.” – Danny Booth dannyboothmotorsports.com dannyboothmotorsports.com ©Copyright 2010 – Danny Booth Motorsports, Inc. 22