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OMFED

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A presentation on OMFED

A presentation on OMFED

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    OMFED OMFED Presentation Transcript

    • PRESENTED BY:
      SubhashishGiri(87)
      SoumalyaSen (120)
      MousamPattanaik(98)
      DiptakshyaBanerjee (76)
      IshaMohanty (109)
      MadhusmitaRoul (263)
    • INTRODUCTION
      The Milk Union was established in the year 1978.
      At the village level :Primary Dairy cooperative society
      At the district level :District milk union.
      At the state level the State Cooperative Milk Producers Federation
      OMFED was registered in 1980.
      OMFED started to work since 1981.
      Took over OMPAC in 1988.
    • OBJECTIVES OF OMFED
      To carry out activities for promoting production,procurement,processing and marketing of milk and milk products.
      Improvement and protection of animals and economic betterment of those engaged in milk production.
      Purchase and/or erect building,plant machinary and other ancillary objects to carry out business.
      Advice,guide and assist the Milk Union .
    • CRITERIA FOR ALLOTMENT OF MILK BOOTH
      For Bhubaneswar, cuttack,puri, jajpur, nimapara & khurdaapplication in plain paper is to be submitted to Dy. Gen. manager of BBSR dairy through resp. marketing in charge of that area
      For other places application should be submitted to plant manager of resp.dairy
      After receipt of the application field verification is to be done by field supervision staff
      After allotment Rs.5000/- is to be deposited for distributorship of all OMFED Products and Rs.1000/- for fresh Milk products only as refundable Security amount.
    • OPERATING AREA OF OMFED
      Bhubaneswar City
      Cuttack
      Jajpur town
      Jajpur Road
      Puri
      Khurda
      Nimapara
      Konark
    • PROCUREMENTS
      DKL M U
      PURI MU
      BDK,BLSR,MBHJ MU
      CTC MU
      BOUDH MU
      KEONJHAR MU
      OMFED
      SAMBALPUR MU
      G.GANJAM,
      GAJAPATI MU
      SUNDARGARH MU
      BOLANGIR
      KALAHANDI,
      NUAPADA MU
      KORAPUT
      MKG,
      NVNGPUR
      RAYAGADA
      KANDHAMAL MU
    • BBSR DAIRY
      OMPAC
      ROURKELA
      DAIRY
      KEONJHAR
      DAIRY
      CORPORATE OFFICE
      BBSR
      SAMBALPUR
      DAIRY
      Bhawanipatna dairy
      OMTDC
      BALASORE DAIRY
      BERHAMPUR
      DAIRY
      DHENKANAL DAIRY
    • Channel Distribution System
      RETAILERS
      MORNING
      OMFED
      MOBILE VAN
      EVENING
      MORNING=Delivery starts from
      2-30-3.30 am
      Mobile van=10.30 am
      Evening=2.30-3.30 pm
      CUSTOMERS
    • CREDIT POLICY:It strictly follows the cash basis of transactions. The retailers has to make a advance payment before the milk is to be supplied. But in certain cases it provides credit. For eg. SCB Medical college, Cuttuck;Capital Hospital, Bhubaneswar etc.
      DAMAGE GOODS POLICY :
      In case of the Damaged goods, generally the retailer has to check the milk packets while taking the delivery of them. If it is found that any packet is spoiled or damaged then the Delivery Van will provide 1 pkt. extra for every 50 Ltrs. i.e. 10 pkts. for every 500 Liters.
      TRANSPORT SYSTEM :
      OMFED does not have its own transport system. Each year it calls a tender notification for the transport of the products. Each dairy gets a separate transport agency for distribution of its products.
    • PRODUCT MIX
    • Product & Pricing:
      Milk products:
    • Milk products contd.
    • COMPETETIORS
      KAMDHENU
      NAV JEEVAN
      PRITVIRAJ
      AMUL
      LOCAL MILK VENDORS
    • Competitor market share
    • PRODUCT PROMOTION
      Demand is highly more than supply in case of OMFED product
      For promotional activities :
      ELECTRONIC MEDIA:
      DD-ORIYA
      O-TV
      ETV ORIYA
      HOARDINGS .
      WALL PAINTINGS
      GLOW SIGNS.
    • THANK YOU