Powerpoint presentation about AP Style's applications to their new social media section

1. Social Media
101:
AP Style
Skylar Bergl

2. Twitter and Journalism
 Common Uses for journalists:
 Tracking down sources
 Gather content
 Short form, such as blogs, content
 Sharing links
 Survey the public for opinions
 Be cautious with sourcing on Twitter, confirm identities,
don’t life material, make sure you attribute, verify
authenticity, and heed the phony accounts

3. Practical Uses
 News sources for breaking news
 CNN, ESPN, BBC etc. all use it to highlight news and stories
 Blogging service
 Twitter is a good way to alert people to blog posts that you have
recently posted.
 Live Tweeting
 At conferences or other events, people can use hashtags to
aggregate all their related tweets together into one list.
 Tweetups
 Ways to meet with other people who use Twitter

4. Twitter Language
 Twitter has developed its own language, with terms that
apply only to their use on the site
 Knowing what they are and how they work is key to
improving your Twitter experience
 Power users know how to use each one effectively

5. Term
 Follow
 Handle
 Hashtag
 Retweet
 Trending
 Tweet
 Unfollow
Definition
 Action by which users connect on the
networks
 A self-selected username on Twitter by
which users are identified
 The use of # to convey subject so it can be
indexed on others’ feeds
 The practice of forwarding a message to
your followers “RT”
 Indicates a topic getting a lot of attention
 Verb or Noun, “to tweet” or “A tweet”
 To remove someone, thus not seeing their
updates

6. Term
 Follow
 Handle
 Hashtag
 Retweet
 Trending
 Tweet
 Unfollow
Definition
 Action by which users connect on the
networks
 A self-selected username on Twitter by
which users are identified
 The use of # to convey subject so it can be
indexed on others’ feeds
 The practice of forwarding a message to
your followers “RT”
 Indicates a topic getting a lot of attention
 Verb or Noun, “to tweet” or “A tweet”
 To remove someone, thus not seeing their
updates