Nonprofit leaders of the round table: before engaging on social media, plan smarter and strategically first. Myths and blasphemies, as well as sacred realizations before considering social media in
Nonprofit leaders of the round table: before engaging on social media, plan smarter and strategically first. Myths and blasphemies, as well as sacred realizations before considering social media in your campaigns.
600,000,000total active users on facebook119,000,000total active users on twitter
“Millennials expect organizations to have the same fluency with social media, the same comfort working beyond the organization’s institutional walls as they do.” -Beth Kanter, Co-author of “The Networked Nonprofit”
“Social Media is an ingredient, not an entrée.” -Jay Baer, Convince & Convert
“Nothing an organization does is free.” -Olivier Blanchard, Brandbuilder Marketing
#1 In 2008, The Save Darfur Coalition used a Facebook page to raise more than $75k from its 1 million members. = increased donations
#2 The National Wildlife Federation used blogs and Twitter to promote their new initiative, Greenhour.org. After 8 months, the results? Website views doubled from 8k to 16k Email list doubled from 2.5k to 5k
Two points:• Both FPO and NPO can deal with ROI.• They had clear goals from the beginning.
Organizations will not share the exact same goals...Everyone’s strategies and tactics will differ.
Your adoption of social mediashould align withyour business goals.
Your adoption of social mediashould align withyour mission’s goals.
And a third point:• It doesn’t always have to be about ROI.
1.Not tying social media into yournonprofit’s core objectives.
Experimentation is good!when guided by a solid communications strategy.
Think about it like this: No general sends out troops without a good reason why.
“So, why are we doing this again?” “Dunno, the boss just said get out there and start engagin’.”
Wrong.Get concrete with goals or you’ll waste your staff’s energy, time, and money.
“Our coming fundraisers will need lots of support. Can social media help out?” “Most likely. We know our audience is already on Facebook. We can leverage both our website and Facebook to create a multi-channel campaign.”
“Our coming fundraisers will need lots of support. Can social media help out?” Much better. • You can focus your resources. • You’ll know what tools make sense. • You’ll know what metrics you need to measure success. “Most likely. We know our audience is already on Facebook. We can leverage both our website and Facebook to create a multi-channel campaign.”
Flickr Photo Credits:by eschipul by the IFRC by Eric Constantineau by Stéfan by i eated a cookiemrdestructicity by Darkroom Productions by Univ of Iowa by Stéfan by vernhartby the NOAA by rick by will biscuits by Stéfan by halfdosby Steve Punter by x-ray delta one by Stéfan by milopeng
Movie Screenshot Credits:Dr. Strangelove. Dir. Stanley Kubrick. With Peter Sellers, George C. ScottSterling Hayden, Keenan Wynn, Slim Pickens. Hawk Films, 1964 .InfoGFX Credits:Global Map of Social Networking 2011 by Trendstream.netTwitterverse by Brian Solis and jess3Social Media Landscape of 2011 by Fred Cavazza
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