Webuquerque SEO Presentation - July 1, 2009

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Webuquerque SEO Presentation - July 1, 2009 - Presentation Transcript

  1. Chris Kenworthy @skyhawk133 - ChrisKenworthy.com
  2. What’s The Challenge?
  3. 10 Billion Searches Per Day * 2009 Estimates From Comscore & Hitwise
  4. Over 1 Trillion Pages In Google * http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html
  5. “Albuquerque Real Estate” 7,240,000 Pages
  6. Be Number One! But How?!
  7. What Is It?
  8. Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. * Wikipedia
  9. SEM Search Engine Marketing
  10. The term "Search Engine Marketing" was proposed by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies. * Wikipedia
  11. B.G. (Before Google)
  12. Today
  13. Keyword Density Domain Name URL nofollow Outbound Links Freshness H1 Internal Links Title Domain Age Alt Text Load Time Brand Description Bounce Rate TrustRank Anchor Text
  14. Not Just The Algorithm Has Changed…
  15. Organic Search
  16. Universal Search
  17. Paid Search
  18. Develop a SEM Strategy
  19. Keyword Strategy
  20. Short Tail
  21. Long Tail
  22. Keyword Research Tools • AdWords • Hitwise • Google Insights • Wordtracker • Google AdPlanner • Wordstream • Google Suggest • SpyFu • Wonder Wheel • Google Analytics • Compete.com • Google S-BKT • Alexa.com
  23. On-Site Optimization
  24. Keyword Density Domain Name URL nofollow Outbound Links Freshness H1 Internal Links Title Domain Age Alt Text Load Time Brand Description Bounce Rate TrustRank Anchor Text
  25. Domain Name
  26. Title
  27. Description (Meta Tag)
  28. URL
  29. /chama-real-estate.htm /index.php?p=71267&z=87124 /87124/chama/real-estate
  30. H1 Tags
  31. <h1>Real Estate Information</h1> <h2>Albuquerque Real Estate</h2>
  32. Alt-Text
  33. Keyword Density
  34. Keyword Density Domain Name URL nofollow Outbound Links Freshness H1 Internal Links Title Domain Age Alt Text Load Time Brand Description Bounce Rate TrustRank Anchor Text
  35. Architecture
  36. Navigation Avoid Images/Flash/JavaScript
  37. Internal Links
  38. Sitemap Google Webmaster Central
  39. Off-Site Optimization
  40. Content Is King
  41. Social Media
  42. Social Bookmarking
  43. Link Building
  44. Directories
  45. Press Releases
  46. Paid Search
  47. Measure Outcomes
  48. July 9: ABQ Web Geeks – Meet usability specialist and interaction designer Whitney Hess! Thursday, 6PM @ Kelly’s Pub
  49. July 15: Fast paced, fun presentations. 20 Slides – 15 Seconds Per Slide Mick Thompson - @ignitenm Aug 5: Battle of Development Frameworks & Libraries Mark Casias - @teampoop Aug 15: Google Analytics + Google AdWords Chris Kenworthy - @skyhawk133
  50. Questions? @skyhawk133 - ChrisKenworthy.com

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