Chris Kenworthy
@skyhawk133 - ChrisKenworthy.com
What’s The Challenge?
10 Billion Searches
      Per Day


           * 2009 Estimates From Comscore & Hitwise
Over
 1 Trillion
 Pages In
 Google


* http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html
“Albuquerque Real Estate”
    7,240,000 Pages
Be Number One!




But How?!
What Is It?
Search engine optimization
    (SEO) is the process of
improving the volume or quality of
 traffic to a web site from sear...
SEM
Search Engine Marketing
The term "Search Engine Marketing" was
  proposed by Danny Sullivan in 2001 to
cover the spectrum of activities involved i...
B.G. (Before Google)
Today
Keyword Density
  Domain Name                   URL          nofollow


Outbound Links                   Freshness
       ...
Not Just The Algorithm Has Changed…
Organic Search
Universal
 Search
Paid
Search
Develop a SEM
Strategy
Keyword
Strategy
Short Tail
Long Tail
Keyword Research Tools
•   AdWords            •   Hitwise
•   Google Insights    •   Wordtracker
•   Google AdPlanner   • ...
On-Site
      Optimization
Keyword Density
   Domain Name                  URL          nofollow


Outbound Links                   Freshness
       ...
Domain Name
Title
Description
   (Meta Tag)
URL
/chama-real-estate.htm

/index.php?p=71267&z=87124


/87124/chama/real-estate
H1 Tags
<h1>Real Estate Information</h1>


<h2>Albuquerque Real Estate</h2>
Alt-Text
Keyword Density
Keyword Density
   Domain Name                  URL          nofollow


Outbound Links                   Freshness
       ...
Architecture
Navigation
Avoid Images/Flash/JavaScript
Internal Links
Sitemap
Google Webmaster Central
Off-Site Optimization
Content Is King
Social
Media
Social Bookmarking
Link Building
Directories
Press Releases
Paid
Search
Measure Outcomes
July 9: ABQ Web Geeks – Meet
usability specialist and
interaction designer
Whitney Hess!
Thursday, 6PM @ Kelly’s Pub
July 15: Fast paced, fun
presentations. 20 Slides – 15
Seconds Per Slide
Mick Thompson - @ignitenm



Aug 5: Battle of Dev...
Questions?
@skyhawk133 - ChrisKenworthy.com
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
Webuquerque SEO Presentation - July 1, 2009
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Webuquerque SEO Presentation - July 1, 2009

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Search Engine Optimization (SEO) has come a long way since the days of stuffing meta tags and hiding keywords. In this session by local online marketing expert, Chris Kenworthy, you'll find out how to develop a successful organic and paid search marketing strategy that will have an immediate and measurable impact on your bottom line.

* What is SEO & SEM
* Organic vs. PPC
* Global Search
* Develop an SEM Strategy
* Keyword Research
* On-Site Optimization
* Off-Site Optimization
* Paid Search
* Measuring Success

By taking a holistic approach to search marketing, not only will you increase traffic to your web site, but you'll improve the overall user experience. Come find out how to develop (and implement) an effective search optimization strategy at our July 1, 2009 session!

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Webuquerque SEO Presentation - July 1, 2009

  1. 1. Chris Kenworthy @skyhawk133 - ChrisKenworthy.com
  2. 2. What’s The Challenge?
  3. 3. 10 Billion Searches Per Day * 2009 Estimates From Comscore & Hitwise
  4. 4. Over 1 Trillion Pages In Google * http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html
  5. 5. “Albuquerque Real Estate” 7,240,000 Pages
  6. 6. Be Number One! But How?!
  7. 7. What Is It?
  8. 8. Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. * Wikipedia
  9. 9. SEM Search Engine Marketing
  10. 10. The term "Search Engine Marketing" was proposed by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies. * Wikipedia
  11. 11. B.G. (Before Google)
  12. 12. Today
  13. 13. Keyword Density Domain Name URL nofollow Outbound Links Freshness H1 Internal Links Title Domain Age Alt Text Load Time Brand Description Bounce Rate TrustRank Anchor Text
  14. 14. Not Just The Algorithm Has Changed…
  15. 15. Organic Search
  16. 16. Universal Search
  17. 17. Paid Search
  18. 18. Develop a SEM Strategy
  19. 19. Keyword Strategy
  20. 20. Short Tail
  21. 21. Long Tail
  22. 22. Keyword Research Tools • AdWords • Hitwise • Google Insights • Wordtracker • Google AdPlanner • Wordstream • Google Suggest • SpyFu • Wonder Wheel • Google Analytics • Compete.com • Google S-BKT • Alexa.com
  23. 23. On-Site Optimization
  24. 24. Keyword Density Domain Name URL nofollow Outbound Links Freshness H1 Internal Links Title Domain Age Alt Text Load Time Brand Description Bounce Rate TrustRank Anchor Text
  25. 25. Domain Name
  26. 26. Title
  27. 27. Description (Meta Tag)
  28. 28. URL
  29. 29. /chama-real-estate.htm /index.php?p=71267&z=87124 /87124/chama/real-estate
  30. 30. H1 Tags
  31. 31. <h1>Real Estate Information</h1> <h2>Albuquerque Real Estate</h2>
  32. 32. Alt-Text
  33. 33. Keyword Density
  34. 34. Keyword Density Domain Name URL nofollow Outbound Links Freshness H1 Internal Links Title Domain Age Alt Text Load Time Brand Description Bounce Rate TrustRank Anchor Text
  35. 35. Architecture
  36. 36. Navigation Avoid Images/Flash/JavaScript
  37. 37. Internal Links
  38. 38. Sitemap Google Webmaster Central
  39. 39. Off-Site Optimization
  40. 40. Content Is King
  41. 41. Social Media
  42. 42. Social Bookmarking
  43. 43. Link Building
  44. 44. Directories
  45. 45. Press Releases
  46. 46. Paid Search
  47. 47. Measure Outcomes
  48. 48. July 9: ABQ Web Geeks – Meet usability specialist and interaction designer Whitney Hess! Thursday, 6PM @ Kelly’s Pub
  49. 49. July 15: Fast paced, fun presentations. 20 Slides – 15 Seconds Per Slide Mick Thompson - @ignitenm Aug 5: Battle of Development Frameworks & Libraries Mark Casias - @teampoop Aug 15: Google Analytics + Google AdWords Chris Kenworthy - @skyhawk133
  50. 50. Questions? @skyhawk133 - ChrisKenworthy.com

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