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Webuquerque SEO Presentation - July 1, 2009
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Webuquerque SEO Presentation - July 1, 2009

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Search Engine Optimization (SEO) has come a long way since the days of stuffing meta tags and hiding keywords. In this session by local online marketing expert, Chris Kenworthy, you'll find out how to ...

Search Engine Optimization (SEO) has come a long way since the days of stuffing meta tags and hiding keywords. In this session by local online marketing expert, Chris Kenworthy, you'll find out how to develop a successful organic and paid search marketing strategy that will have an immediate and measurable impact on your bottom line.

* What is SEO & SEM
* Organic vs. PPC
* Global Search
* Develop an SEM Strategy
* Keyword Research
* On-Site Optimization
* Off-Site Optimization
* Paid Search
* Measuring Success

By taking a holistic approach to search marketing, not only will you increase traffic to your web site, but you'll improve the overall user experience. Come find out how to develop (and implement) an effective search optimization strategy at our July 1, 2009 session!

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Webuquerque SEO Presentation - July 1, 2009 Presentation Transcript

  • 1. Chris Kenworthy @skyhawk133 - ChrisKenworthy.com
  • 2. What’s The Challenge?
  • 3. 10 Billion Searches Per Day * 2009 Estimates From Comscore & Hitwise
  • 4. Over 1 Trillion Pages In Google * http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html
  • 5. “Albuquerque Real Estate” 7,240,000 Pages
  • 6. Be Number One! But How?!
  • 7. What Is It?
  • 8. Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. * Wikipedia
  • 9. SEM Search Engine Marketing
  • 10. The term "Search Engine Marketing" was proposed by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies. * Wikipedia
  • 11. B.G. (Before Google)
  • 12. Today
  • 13. Keyword Density Domain Name URL nofollow Outbound Links Freshness H1 Internal Links Title Domain Age Alt Text Load Time Brand Description Bounce Rate TrustRank Anchor Text
  • 14. Not Just The Algorithm Has Changed…
  • 15. Organic Search
  • 16. Universal Search
  • 17. Paid Search
  • 18. Develop a SEM Strategy
  • 19. Keyword Strategy
  • 20. Short Tail
  • 21. Long Tail
  • 22. Keyword Research Tools • AdWords • Hitwise • Google Insights • Wordtracker • Google AdPlanner • Wordstream • Google Suggest • SpyFu • Wonder Wheel • Google Analytics • Compete.com • Google S-BKT • Alexa.com
  • 23. On-Site Optimization
  • 24. Keyword Density Domain Name URL nofollow Outbound Links Freshness H1 Internal Links Title Domain Age Alt Text Load Time Brand Description Bounce Rate TrustRank Anchor Text
  • 25. Domain Name
  • 26. Title
  • 27. Description (Meta Tag)
  • 28. URL
  • 29. /chama-real-estate.htm /index.php?p=71267&z=87124 /87124/chama/real-estate
  • 30. H1 Tags
  • 31. <h1>Real Estate Information</h1> <h2>Albuquerque Real Estate</h2>
  • 32. Alt-Text
  • 33. Keyword Density
  • 34. Keyword Density Domain Name URL nofollow Outbound Links Freshness H1 Internal Links Title Domain Age Alt Text Load Time Brand Description Bounce Rate TrustRank Anchor Text
  • 35. Architecture
  • 36. Navigation Avoid Images/Flash/JavaScript
  • 37. Internal Links
  • 38. Sitemap Google Webmaster Central
  • 39. Off-Site Optimization
  • 40. Content Is King
  • 41. Social Media
  • 42. Social Bookmarking
  • 43. Link Building
  • 44. Directories
  • 45. Press Releases
  • 46. Paid Search
  • 47. Measure Outcomes
  • 48. July 9: ABQ Web Geeks – Meet usability specialist and interaction designer Whitney Hess! Thursday, 6PM @ Kelly’s Pub
  • 49. July 15: Fast paced, fun presentations. 20 Slides – 15 Seconds Per Slide Mick Thompson - @ignitenm Aug 5: Battle of Development Frameworks & Libraries Mark Casias - @teampoop Aug 15: Google Analytics + Google AdWords Chris Kenworthy - @skyhawk133
  • 50. Questions? @skyhawk133 - ChrisKenworthy.com