Chris Kenworthy
@skyhawk133 - ChrisKenworthy.com

What’s The Challenge?

10 Billion Searches
Per Day
* 2009 Estimates From Comscore & Hitwise

Over
1 Trillion
Pages In
Google
* http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html

“Albuquerque Real Estate”
7,240,000 Pages

Be Number One!
But How?!

What Is It?

Search engine optimization
(SEO) is the process of
improving the volume or quality of
traffic to a web site from search
engines via "natural" ("organic" or
"algorithmic") search results.
* Wikipedia

SEM
Search Engine Marketing

The term "Search Engine Marketing" was
proposed by Danny Sullivan in 2001 to
cover the spectrum of activities involved in
performing SEO, managing paid
listings at the search engines,
submitting sites to directories,
and developing online marketing
strategies.
* Wikipedia

B.G. (Before Google)

Today

Keyword Density
Domain Name URL nofollow
Outbound Links Freshness
H1 Internal Links
Title Domain Age
Alt Text
Load Time
Brand
Description
Bounce Rate
TrustRank
Anchor Text

Not Just The Algorithm Has Changed…

Organic Search

Universal
Search

Paid
Search

Develop a SEM
Strategy

Keyword
Strategy

Short Tail

Long Tail

Keyword Research Tools
• AdWords • Hitwise
• Google Insights • Wordtracker
• Google AdPlanner • Wordstream
• Google Suggest • SpyFu
• Wonder Wheel • Google Analytics
• Compete.com • Google S-BKT
• Alexa.com

On-Site
Optimization

Keyword Density
Domain Name URL nofollow
Outbound Links Freshness
H1 Internal Links
Title Domain Age
Alt Text
Load Time
Brand
Description
Bounce Rate
TrustRank
Anchor Text

Domain Name

Title

Description
(Meta Tag)

URL

/chama-real-estate.htm
/index.php?p=71267&z=87124
/87124/chama/real-estate

H1 Tags

<h1>Real Estate Information</h1>
<h2>Albuquerque Real Estate</h2>

Alt-Text

Keyword Density

Keyword Density
Domain Name URL nofollow
Outbound Links Freshness
H1 Internal Links
Title Domain Age
Alt Text
Load Time
Brand
Description
Bounce Rate
TrustRank
Anchor Text

Architecture

Navigation
Avoid Images/Flash/JavaScript

Internal Links

Sitemap
Google Webmaster Central

Off-Site Optimization

Content Is King

Social
Media

Social Bookmarking

Link Building

Directories

Press Releases

Paid
Search

Measure Outcomes

July 9: ABQ Web Geeks – Meet
usability specialist and
interaction designer
Whitney Hess!
Thursday, 6PM @ Kelly’s Pub

July 15: Fast paced, fun
presentations. 20 Slides – 15
Seconds Per Slide
Mick Thompson - @ignitenm
Aug 5: Battle of Development
Frameworks & Libraries
Mark Casias - @teampoop
Aug 15: Google Analytics +
Google AdWords
Chris Kenworthy - @skyhawk133

Questions?
@skyhawk133 - ChrisKenworthy.com