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Inside Google Analytics

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  • Top Landing Pages Report
  • Transcript

    • 1. Inside Google Analytics Chris Kenworthy Google Analytics Certified Professional chris@mediagroup1.com | @skyhawk133
    • 2.  
    • 3. Reporting Squirrel
    • 4. Analysis Ninja
    • 5. define: Web Analytics
    • 6. Web analytics is the measurement , collection , analysis and reporting of internet data for purposes of understanding and optimizing web usage.
    • 7. Then & Now
    • 8.  
    • 9.  
    • 10. Hits Pageviews Bandwidth Visits Hosts Browsers Referrers
    • 11. Visits Unique Visitors Page Views New vs. Returning Languages Average Pageviews Time on Site Bounce Rate Loyalty Receny Length of Visit Depth of Visit Direct Traffic Search Traffic Referring Sites Keywords Campaigns Top Landing Pages Top Exit Pages Site Overlay AdSense E-Commerce Event Tracking Advanced Segmentation Goals
    • 12. Options
    • 13.  
    • 14.  
    • 15.  
    • 16. The Right Focus
    • 17. Customer Centric
    • 18. Solve Business Questions
    • 19. Is it worth it to invest time in social media?
    • 20. Is our brand recognition increasing?
    • 21. How can we improve conversions 10% in 6 months?
    • 22. What does it cost to earn $1 from our web site?
    • 23. Where should we focus our SEO resources?
    • 24. “ Web Analytics An Hour A Day” – Avinash Kaushik
    • 25. Getting Started
    • 26.  
    • 27.  
    • 28. Dashboard
    • 29.  
    • 30.  
    • 31. Visitors
    • 32.
      • Map Overlay
      • New vs. Returning
      • Languages
      • Visitor Trending
        • Visits
        • Absolute Unique
        • Pageviews
        • Average Pageviews
        • Time on Site
        • Bounce Rate
      • Visitor Loyalty
        • Loyalty
        • Recency
        • Length of Visit
        • Depth of Visit
    • 33.
      • Browser Capabilities
        • Browsers
        • Operating Systems
        • Browsers and OS
        • Screen Colors
        • Screen Resolutions
        • Flash Versions
        • Java Support
      • Network Properties
        • Network Location
        • Hostnames
        • Connection Speeds
        • User Defined
    • 34.  
    • 35.  
    • 36.  
    • 37.  
    • 38. Traffic Sources
    • 39.
      • Direct Traffic
      • Referring Sites
      • Search Engines
      • All Traffic Sources
      • AdWords
        • AdWords Campaigns
        • Keyword Positions
        • TV Campaigns
      • Keywords
      • Campaigns
      • Ad Versions
    • 40.  
    • 41.  
    • 42.  
    • 43. Content
    • 44.
      • Top Content
      • Content by Title
      • Content Drilldown
      • Top Landing Pages
      • Top Exit Pages
      • Site Overlay
      • Site Search
      • AdSense
      • Event Tracking
    • 45.  
    • 46. Goals
    • 47.
      • Total Conversions
      • Conversion Rate
      • Goal Verification
      • Reverse Goal Path
      • Goal Value
      • Goal Abandoned Funnels
      • Funnel Visualization
    • 48.  
    • 49.  
    • 50. Ecommerce
    • 51.
      • Total Revenue
      • Conversion Rate
      • Average Order Value
      • Product Performance
      • Product Overview
      • Product SKUs
      • Categories
      • Transactions
      • Visits to Purchase
      • Days to Purchase
    • 52. Advanced Segmentation
    • 53.  
    • 54. Custom Reporting
    • 55.  
    • 56. Tips & Tricks
    • 57. Google Analytics URL Builder ?utm_source=twitter&utm_medium=social&utm_campaign=aug13feature
    • 58. Track Clicks as Goals onClick="javascript: pageTracker._trackPageview('/link/linkname');"
    • 59. Filter Internal/External Visits
    • 60. Share AdWords Cost Data
    • 61. Segment. Segment. Segment.
    • 62. Analysis Ninja
    • 63. Questions? Chris Kenworthy Google Analytics Certified Professional chris@mediagroup1.com | @skyhawk133