The document discusses Intridea, a web and mobile services company based in Washington DC. It summarizes their products, including Presently an enterprise microblogging platform and Grub.it, a new mobile app for reviewing dishes at restaurants. The majority of the document provides tips for launching a web product fast and cheap, including choosing the right tools like Ruby on Rails, deploying to Heroku, and establishing analytics and feedback systems. It concludes by asking for audience input on challenges of doing startups in India such as finding entrepreneurial talent and lack of mentorship.

1. The Big Wave of Indian
Startups
(Almost) Effortless Entrepreneurship Using
Ruby
PRADEEP ELANKUMARAN
@PRADEEP24

2. About Intridea
Intridea is a high-end web & mobile services and
innovations shop
Based out of Washington DC, but dispersed all
over the United States
Our most popular product is Presently, an
enterprise microblogging platform
Grub.it is our latest product - mobile dish
reviewing

3. 3/4’s of this talk
creating a product FAST
creating a product CHEAP
keeping you sane through the process
growing your startup

4. last quarter of the talk...
Doing startups in India
mandatory audience participation! :P
finding good talent in India
fostering a community

5. grub = food in american vernacular
mobile app allows you to review dishes at
restaurants
find dishes near you that other people rate highly
never been done before, but an app we always
wanted
soft-launched last week

6. Launching A Web Product
Fast

7. The team is very
important.

8. a handpicked team

9. who apply their expert
skills with laser-sharp
focus

10. who like each other and
trust each other’s
judgement

11. Use the right
development tools

12. We like Ruby (obviously)

13. Sinatra is great
for initial proof-
of-concepts

14. But Rails in the
long-run
LOTS OF AWESOME PLUGINS
BEST PRACTICES ARE KEY

15. jQuery is your friend

16. For mobile applications,
use Appcelerator’s
Titanium Platform
WRITE ONCE IN JAVASCRIPT,
RUN IN IPHONE AND ANDROID

17. Use source control from
day one. we like git

18. git’s branching/merging
is excellent and very
handy for rapid
iterations

19. Setup milestones and
ticketing for releases
from day one

20. Unfuddle offers
free git+project_management
plans

21. We like Pivotal Tracker
too for strict agile
projects

22. We’re biased towards
Present.ly for internal
collaboration

23. Building a
Minimum Viable Product

24. consists of your useful
core features

25. best practice - target for
a private beta (friends &
family)

26. think carefully about the
data model

27. reduce technical debt
as you move forward

28. before launching,
ensure feedback
systems are in place

29. gather as much
analytical data as you
can

30. use existing free
services to reduce your
effort

31. Deploying out your app
CHEAP

32. cheap in terms of cash,
not time :)

33. Running a server is
expensive...

34. ...but we like Heroku
for fast deploys

35. First to launch is crucial

36. Establish the traffic,
then switch to a bigger
machine

37. Premature hardware
optimization? Why?

38. Questions? (we’re not done)

39. Doing Startups in India

40. Harder to find people
with a startup mindset
TRUE OR FALSE?

41. Educational system
promotes career-
stability over risk-taking
TRUE OR FALSE?

42. Lack of mentorship for
new startups
TRUE OR FALSE?

43. Open-Mic