Social media is a collection of internet tools used used for the creation and exchange of content.In a marketing context, Social media is the use of social networks, online communities, blogs or any of the 2.0 tools for marketing, sales and pr
Social networking is about connecting with people. The help to broaden your networks of private and professional contacts. They can also be used by organisations as a marketing tool.Social media is a collection of tools that can be used to achieve your business goals
Australians are big users of social networks
Three of the world’s most popular brands are social networking sites – Facebook, YouTube, Wikipedia
Build trust / reputation with audienceFacilitates ‘word of mouth’Find out what people really thinkEngage with customersIncrease exposureNurture evangelistsDrive traffic to websites Advertise
Because of this, normal marketing methods won’t work.
There are literally hundreds to choose from but the trick is to pick those that will work for you: that will be the ones your customers – or potential customers – are using.
Social media for a social cause Skye DohertyJuly 2010
CC image: www.flickr.com/photos/davidking/2584489931/
Tweets ahead: Aussies embrace social media Posted Mon Feb 1, 2010 6:00pm AEDT Updated Mon Feb 1, 2010 7:05pm AEDT Australians are leading the world when it comes to time spent on social media sites, with a new survey showing we spend on average almost seven hours a month on sites such as Twitter and Facebook.
Time spent on social networking sites: December 2009
26% Increase in views of online VIDEO STREAMS 66% Percentage of internet users VISITsocial networking or blog sites 98% Increase in time spent watching videos on social networking sites Data year-on-year, October 2009Source: Neilsen Newswire
Great! So everyone’s doing it. But what does it mean for NONprofits?
“… a tremendous opportunity [exists] for nonprofits to participate as trusted providers of credible information and ultimately cultivate the next generation of major donors through the social web” Philanthropy 2.0 Social Media Research Social media for social causes study: the resultshttp://mashable.com/2009/03/26/social-media-nonprofit-study/
Philanthropy 2.0 Found that the greatest opportunities were in the 30-49 age bracket. Within this group … 47% Donated more than US$1,000 78% Participated in social media 27% Trust it for important philanthropic information Source: http://slideshare.net/geoliv/phil-20-social-media-research-final
` “The new publishing model on the web is not about hype and spin and messages. It is about delivering content when and where it is needed and, in the process, branding you or your organisation as a leader … “What works is a focus on your buyers and their problems. What fails is an egocentric display of your products or services.” David Meerman Scott The New Rules of Marketing and PR