22 JANUARY 2008 A Creative Combination

22 JANUARY 2008

Team: Who’s Here Today… Account Services Managing Partner SVP, Management Supervisor Account Director Medical Marketing Strategy EVP, Strategic Planning Senior Medical Advisor Creative EVP, Executive Creative Director VP, Creative Director

Account Services

Managing Partner

SVP, Management Supervisor

Account Director

Medical Marketing Strategy

EVP, Strategic Planning

Senior Medical Advisor

Creative

EVP, Executive Creative Director

VP, Creative Director

Agenda Overview Proven experience Insights and strategic recommendations Global branding process Key brand initiatives Project and budget management Your agency team Why Our Company?

Overview

Proven experience

Insights and strategic recommendations

Global branding process

Key brand initiatives

Project and budget management

Your agency team

Why Our Company?

Fully dedicated healthcare division of the largest communications company in the world Provide comprehensive marketing and communications services One Mission: to help our clients exceed their business/brand goals

Fully dedicated healthcare division of the largest communications company in the world

Provide comprehensive marketing and communications services

One Mission: to help our clients exceed their business/brand goals

Global Presence NEW YORK MELBOURNE MONTREAL NEW JERSEY CAMBRIDGE, ON MILAN FRANKFURT HONG KONG TOKYO MUMBAI NORTH WALES, PA LONDON SYDNEY WARSAW SHANGHAI PARIS SAN FRANCISCO CAMBRIDGE AMSTERDAM MADRID BARCELONA GENEVA HELSINKI STOCKHOLM COPENHAGEN PRAGUE BUDAPEST MOSCOW ISTANBUL BRUSSELS JOHANNESBURG BANGALORE OSLO VIENNA ATHENS LISBON BRATISLAVA DUBLIN MEXICO CITY ATHENS Full-service and led by personnel with local experience Specialized in prescription and personal healthcare Linked: technologically, strategically and philosophically Stability and Experience—many years of international and domestic client experience

NEW YORK

MELBOURNE

MONTREAL

NEW JERSEY

MILAN

FRANKFURT

HONG KONG

TOKYO

MUMBAI

NORTH WALES, PA

LONDON

SYDNEY

WARSAW

SHANGHAI

PARIS

SAN FRANCISCO

CAMBRIDGE

AMSTERDAM

MADRID

BARCELONA

GENEVA

HELSINKI

STOCKHOLM

COPENHAGEN

PRAGUE

BUDAPEST

MOSCOW

ISTANBUL

BRUSSELS

JOHANNESBURG

BANGALORE

OSLO

VIENNA

ATHENS

LISBON

BRATISLAVA

DUBLIN

MEXICO CITY

ATHENS

Full-service and led by personnel with local experience

Specialized in prescription and personal healthcare

Linked: technologically, strategically and philosophically

Stability and Experience—many years of international and domestic client experience

Our Resources New York HQ 400+ employees in the New York office Creative staff of 80+ Worldwide Global network— 900+ people in 63 offices in 31 countries Brand Planning and Analytics Medical affairs group (MDs, PharmDs, PhDs) Market research and analytics group Media research, planning and buying Fully staffed in-house medical library Immediate network access to global knowledge base

New York HQ

400+ employees in the New York office

Creative staff of 80+

Worldwide

Global network— 900+ people in 63 offices in 31 countries

A Team Built for Your Needs Team integration is the center for our work philosophy Senior multidisciplinary team navigates the account Strategic planner, medical director, senior account manager and market research analyst dive into strategic issues Creative directors translate strategy into differentiating and actionable positioning As strategy is set, team is built to specs Account and creative teams assembled to reflect desired experience identified by client needs

Team integration is the center for our work philosophy

Senior multidisciplinary team navigates the account

Strategic planner, medical director, senior account manager and market research analyst dive into strategic issues

Creative directors translate strategy into differentiating and actionable positioning

As strategy is set, team is built to specs

Account and creative teams assembled to reflect desired experience identified by client needs

Previous Client Presentations

Market Research Strategic Consulting Advocacy and Medical Education Speakers Bureau Managed Markets Sales Training Professional Communications Patient Communications Digital Solutions Multicultural Communications An Integrated Suite of Solutions

Therapeutic Categories Oncology Cardiovascular Men’s health CNS Hospital products Range of Experience Leading Brands One Two Three Launches One Two Three Four Five Pharmaceutical Health Categories & Services Laboratory Diagnostics Managed Care Medical Devices Nutraceuticals Professional and Patient Associations Government Agencies

Therapeutic Categories

Oncology

Cardiovascular

Men’s health

CNS

Hospital products

Leading Brands

One

Two

Three

Launches

One

Two

Three

Four

Five

Pharmaceutical Health

Categories & Services

Laboratory Diagnostics

Managed Care

Medical Devices

Nutraceuticals

Professional and Patient Associations

Government Agencies