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Startup the startup

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Arijit & I conducted a workshop on starting up at the Indian School of Business at Mohali. Participants at the workshop had 12 hours to build a real start-up - create a working prototype, have specs …

Arijit & I conducted a workshop on starting up at the Indian School of Business at Mohali. Participants at the workshop had 12 hours to build a real start-up - create a working prototype, have specs for v2, have end-to-end mockups and a pitch deck that they would take to an investor.

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Transcript

  • 1. startup the startup 18/3/2013 arijit@ptotem.com arunr@act2.me
  • 2. business plan 2
  • 3. not now! 3
  • 4. idea 4
  • 5. not enough! 5
  • 6. action 6
  • 7. everything 7
  • 8. forward progress 8
  • 9. fail small, fail fast 9
  • 10. win big, win long 10
  • 11. idea implement iterate 11
  • 12. product – users – $ – repeat 12
  • 13. product – users – $ – repeat 13
  • 14. product – users – $ – repeat 14
  • 15. product 15
  • 16. viable product 16
  • 17. minimum viable product 17
  • 18. features cost time feel 18 trade-offs
  • 19. the challenge 19
  • 20. start a startup… today 20
  • 21. done by… tomorrow 21
  • 22. IMPOSSIBLE 22
  • 23. arrogance li can do what others say cant be done 23
  • 24. ignorance l“i don't know – let me ask” 24
  • 25. impatience l“why can't we ship this tomorrow?” 25
  • 26. laziness ldon't do if you can re-use 26
  • 27. go do! 27
  • 28. content. logic. presentation. 28
  • 29. how to structure 29
  • 30. what kind of content does your customer want? 30
  • 31. how will you get the content? 31
  • 32. how will your customers see this content? 32
  • 33. how will they select the content they want to buy? 33
  • 34. how will you deliver the selected content to them? 34
  • 35. how will you charge and get payment from them? 35
  • 36. form teams: now 36
  • 37. specs: 3 pm 37
  • 38. pitch: 10 am 38
  • 39. collateral min pitch template min spec template min ux template client contacts 39
  • 40. production pitch spec for v2 landing page for v2 prototype with content 40
  • 41. ground rules functional prototype v2 specs and landing page for idealized product each team gets 15 mins to present on sunday everyone gets to vote on presentations 41
  • 42. stakes winning team gets... 42
  • 43. good reads What is a startup? The One Person Product Software is eating the world Mobile is eating the world 43
  • 44. what are we coaching how to structure the problem how to distill the MVP how to do a sufficient spec to evaluate trade-offs how to do simple UX 44