EASY RECIPE FOR DESIGN THINKING!
observe real people in real life situations
describe problems & opportunities with scenarios
evaluate multiple solutions &
prototype through quick iterations
implement the final concept
DESIGN AS CONVERSATION
Is about people!
Brings together organizations
Observe & understand people
Are rational, and empathetic; analytical, and emotional.
Build on the ideas of others
Know what to say, and what not to say
Question to ponder…
When does the conversation stop?
Study the liberal arts
Indulge in people-watching
Sketch – even if badly
Learn to tell stories
Questions to ponder
When are you done?
What are you not going to do?
What kind of designs do you like?
What is your design philosophy?
What trade-offs will you make?
What are you designing for?
A side word on creativity
Not left brained, not right brained – just whole brained!
ISB, meet le corbusier
chandigarh is great for design thinkers. I
•sukhna lake for vision
•rock garden for inspiration
•sector 17 for people watching
•long happy hours for creativity!
GET OUT OF THE IVORY TOWER!