About the speaker Karyne Ang of Gameplan Coaching Services specialises in helping people build and strengthen their leadership mindsets. She works with people on their performance and productivity through individual and team coaching and training workshops. Karyne has had great success in helping teams and individuals to clarify their goals, commit to their targets, focus and act on their goals to get the positive results they want. She’s worked with business owners, teams, leaders and individuals who want to realise their potential. There are some intensive breakfast workshops on small businesses basics and leadership development coming up over the next few weeks in the Pennant Hills area. These are a springboard from my recent success in speaking with small business owners in the area and finding out what their needs are, which are in the areas of planning, goal setting, marketing, and having a mindset change for success. I will keep you posted. Karyne has a solid background in marketing, brand management, market research and consulting for multinationals and local organisations. Find out more about her at www.gameplancoaching.com
We help business owners, teams and individuals to develop their leadership capabilities and performance so they can achieve their vision & goals, and achieve positive results in business and life. Plans, strategies, your mindset for excellence, skills you may need – eg communication, presentation skills
There are some free talks and some paid intensive breakfast workshops on small businesses basics and leadership development coming up over the next few weeks in the Pennant Hills area. These are a springboard from my recent success in speaking with small business owners in the area and finding out what their needs are, which are in the areas of planning, goal setting, marketing, and having a mindset change for success. I will keep you posted, and if you are a business owner or one who works with other people, you will want to step up in your leadership skills – strategy alone is not enough, you can handle it, empower yourself with a winning mindset, set yourself up for success any way you can. I will be Twittering these free and paid events, so come along – they will be LIVE events in Sydney. Check out my website, they are also posted there.
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Your Marketing Game planPart 1 Karyne AngPersonal Strategist and Performance Coach GAMEPLAN Coaching Services
Clarify, Focus and Achieve positive outcomes •Leadership •Communication •Performance Development •Coaching •Facilitating •Training •Webinars •Live TalksGAMEPLAN | Coaching Services
Our roles todayMy role Your role• Introduce marketing concepts and • Intention: Decide what you want to frameworks get out of this webinar with• Introduce innovative marketing regards to innovative ideas in ideas to help you succeed shoestring marketing• As a Catalyst to help you make • Take notes and Act on it shifts and implement new • Be accountable for your results strategies • Let me know how you went
What we’ll cover• Part 1: Marketing 101: Marketing terminology to help get you started with communicating with your suppliers• WIIFM : always about the customer• Part 2: 15 shoestring marketing ideas – how many new ones can you start implementing today?
Focus evolution of the profit driversProduction Products Selling Marketing
Marketing todayRelationship marketing CustomerBusiness to business marketing focussedSocial marketing
Some basic jargon: Marketing Lingo and mix4Ps = product, price, promotions, place Solutions Information Value Access Target market = your customers 5th – 7th P ProcessCompetitors Positioning vs Perception Physical Evidence USP People Market research
Yeah, right!We still don’t knowwhich way to go.
The problem is .....• It’s too hard • It’s just not familiar yet• I am not a good marketeer • Learn or outsource it• I’ve no time • Self mastery or delegation• I’ve run out of ideas • Network, power of observation• It’s too expensive • Stay tuned for the next few slides
What we’ve covered so far• Marketing 101: Marketing terminology to help get you started with communicating with your suppliers• WIIFM : always about the customer• 15 shoestring marketing ideas – how many new ones can you start implementing today?
Marketing serves to achieve business objectives “This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back.” John Ilhan (Crazy John’s)
Effective marketing• Imagine .... a special MP that tunes into this radio station WIIFM WIIFM through targeted strategies. We will not be covering marketing planning and marketing strategy in this webinar.
Marketing plans• Purpose and Mission• Situational Analysis• Marketing Strategy and Objectives• Tactical Programs• Budgets, Performance Analysis and Implementation• Additional Consideration
Strategic marketing New Existing New market, market, New New product Determine product your focus,PRODUCT determine Existing market, New market, your Existing product Existing product strategies and Existing outcomes. New MARKET Source: Ansoff Growth matrix
Ansoff’s matrix for marketing strategies New Product Diversification Development New market, new product Existing market, new productPRODUCT Market Market penetration development Existing market, existing New market, existing product productExisting New MARKET
What we’ve covered so far• Part 1 = Marketing 101: Marketing terminology to help get you started with communicating with your suppliers• WIIFM : always about the customer• Part 2 = 15 shoestring marketing ideas – how many new ones can you start implementing today?
Year end promotions to skyrocket your business! Get a FREE Diagnostics Coaching session with‘30+ Really Useful GAMEPLAN Resources for My Business’ • Over 200+ business and marketing ideas, models, tools and templates that are ready to use • No need to print - printed Hard copy Resources in a Folder sent to you by post • CD-Rom pack so you can reproduce or share the copies you like • 3 x MP3 CDs on business start up and growth to help boost your business • and a 45 minute diagnostic phone coaching session to customise your solutions and business requirements.• Special promotions for 2009: $597 $397• Just CD Rom with all the soft copy resources (excl MP3) = $147 *Your phone session may be used to explore your business direction and goals, your life-business choices and/or as a guide to using the resources you just purchased.
Summer 09 / 2010 launchAdventure coachingBring your strategies to life!The cutting-edge way to develop and challenge yourself in performing at your ultimate best at all times. Have fun, get an adrenalin rush whilst benefitting from:• Leadership• Self mastery & Mindset management• Understand purpose and values• Strategy• Confidence• Courage, patience, trust, determination ....• Long lasting, memorable lessons
Invitation to all webinar attendees• Contact Karyne Ang of Gameplan Coaching Services to get a complimentary diagnostics phone session on where you are in your life, work or business.• We can help you explore, clarify, focus and set goals to help you get there.• Confidential, judgement free zone