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SkyAd.net : Self-Serve Online Advertising for EVERYONE

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    SkyAd.net : Self-Serve Online Advertising for EVERYONE - Presentation Transcript

    1. F<D"*<".*8,4?7,47".*8,4?7,"D-61"(<>"6<*.("G" F<D"*<".*8,4?7,47"5,6"(<>4"4.6,"=.4*"G" ./*"*<".*8,4?7,47"5<"H>-,6".I,4"5,J/5"(<>4"4.6,"=.4*"G"""!" F<D"*<"61,(";3.=,"./"<4*,4"G" !"#$$%"&'(")*"+,*-."&*/"01*2")33"4-5167"4,7,48,*2" )33"-*,.7"9":.6,4-.37";4,7,/6,*"-/"61-7"*<=>:,/6".4,"61,"-/6,33,=6>.3";4<;,4?,7"<@"&'(")*"+,*-."&*/2"01*2" A/.>61<4-7,*">7,"./*B<4"4,;4<*>=?</"<@";.46"<4";.467"<@"61-7"*<=>:,/6C",-61,4",3,=64</-="<4"<61,4D-7,C"-7"764-=63(";4<1-E-6,*2"
    2. K7"(<>4"4.6,"=.4*"E.7,"</" LM"?:,"./*"LM,*"@,,"G" N./"7:.33,4")*8,4?7,47"E>(" O>76"#$C$$$"-:;4,77-</7"G" !"#$$%"&'(")*"+,*-."&*/"01*2")33"4-5167"4,7,48,*2" )33"-*,.7"9":.6,4-.37";4,7,/6,*"-/"61-7"*<=>:,/6".4,"61,"-/6,33,=6>.3";4<;,4?,7"<@"&'(")*"+,*-."&*/2"01*2" A/.>61<4-7,*">7,"./*B<4"4,;4<*>=?</"<@";.46"<4";.467"<@"61-7"*<=>:,/6C",-61,4",3,=64</-="<4"<61,4D-7,C"-7"764-=63(";4<1-E-6,*2"
    3. F<D"*<"(<>"1./*3,",/H>-4-,7"@4<:"" 7:.33"9":,*->:"7-P,*",/6,4;4-7,7"Q&+R7S" D1<"D./67"6<")*8,4?7,"G" !"#$$%"&'(")*"+,*-."&*/"01*2")33"4-5167"4,7,48,*2" )33"-*,.7"9":.6,4-.37";4,7,/6,*"-/"61-7"*<=>:,/6".4,"61,"-/6,33,=6>.3";4<;,4?,7"<@"&'(")*"+,*-."&*/2"01*2" A/.>61<4-7,*">7,"./*B<4"4,;4<*>=?</"<@";.46"<4";.467"<@"61-7"*<=>:,/6C",-61,4",3,=64</-="<4"<61,4D-7,C"-7"764-=63(";4<1-E-6,*2"
    4. N./")*8,4?7,47" 6.45,6"61,-4"=.:;.-5/7" 6<"7;,=-L="7,=?</7"<@"(<>4"7-6," D-61<>6"(<>"*<-/5"6<<":>=1"D<4'"G" !"#$$%"&'(")*"+,*-."&*/"01*2")33"4-5167"4,7,48,*2" )33"-*,.7"9":.6,4-.37";4,7,/6,*"-/"61-7"*<=>:,/6".4,"61,"-/6,33,=6>.3";4<;,4?,7"<@"&'(")*"+,*-."&*/2"01*2" A/.>61<4-7,*">7,"./*B<4"4,;4<*>=?</"<@";.46"<4";.467"<@"61-7"*<=>:,/6C",-61,4",3,=64</-="<4"<61,4D-7,C"-7"764-=63(";4<1-E-6,*2"
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
    6. V1,"&<3>?</U"
    7. What is SkyAd.net !"#$$%"&'(")*"+,*-."&*/"01*2")33"4-5167"4,7,48,*2" )33"-*,.7"9":.6,4-.37";4,7,/6,*"-/"61-7"*<=>:,/6".4,"61,"-/6,33,=6>.3";4<;,4?,7"<@"&'(")*"+,*-."&*/2"01*2" A/.>61<4-7,*">7,"./*B<4"4,;4<*>=?</"<@";.46"<4";.467"<@"61-7"*<=>:,/6C",-61,4",3,=64</-="<4"<61,4D-7,C"-7"764-=63(";4<1-E-6,*2"
    8. What is the Sky Ad Maker? !"#$$%"&'(")*"+,*-."&*/"01*2")33"4-5167"4,7,48,*2" )33"-*,.7"9":.6,4-.37";4,7,/6,*"-/"61-7"*<=>:,/6".4,"61,"-/6,33,=6>.3";4<;,4?,7"<@"&'(")*"+,*-."&*/2"01*2" A/.>61<4-7,*">7,"./*B<4"4,;4<*>=?</"<@";.46"<4";.467"<@"61-7"*<=>:,/6C",-61,4",3,=64</-="<4"<61,4D-7,C"-7"764-=63(";4<1-E-6,*2"
    9. What is Self-Serve Display Ad Service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
    10. Why a Self-Serve Display Ad Service? •! &+R7":.',">;"%%"<@"E>7-/,77,7"9",/64,;4,/,>47"-/"+.3.(7-.2"N</64-E>6," <8,4"]#"<@"^Z_""`"0[+"&+R")//>.3"a,;<46"#$$b" •! &+R7"=</64-E>6,",762"cd"Q<4"a+"%$$":-33-</S"<@")ZRe"Q6<6.3"a+"f"0S"-/"#$$g2" V1,4,"-7"FA^R">/W6.;";<6,/?.3"9"<;;<46>/-?,7",7;,=-.33("</3-/,2" •! _,4=,-8,*"1-51"=<76"<@".*8,4?7-/5"</3-/,2" •! h-M,*"@,,C"h-M,*"?:,":<*,3"<@"=1.45-/5"@<4".*"=4,.6,7"E.44-,4"6<".*8,4?7,2" •! i./?/5"6<".*8,4?7,"</"/-=1,"7,=?</7"</3-/,"-/=4,.7,7"61,"E.44-,42"" K6".37<"-/=4,.7,7"=<76"@<4":,*-."<D/,4"*>,"6<"1-51"=<76"<@",/5.5,:,/6"9"<;,4.?</72" •! +<8,"6<D.4*7":,.7>4.E3,"N_+"QD-61"N_N"9"N_)"<;?</S"=1.45-/5":<*,372" !"#$$%"&'(")*"+,*-."&*/"01*2")33"4-5167"4,7,48,*2" )33"-*,.7"9":.6,4-.37";4,7,/6,*"-/"61-7"*<=>:,/6".4,"61,"-/6,33,=6>.3";4<;,4?,7"<@"&'(")*"+,*-."&*/2"01*2" A/.>61<4-7,*">7,"./*B<4"4,;4<*>=?</"<@";.46"<4";.467"<@"61-7"*<=>:,/6C",-61,4",3,=64</-="<4"<61,4D-7,C"-7"764-=63(";4<1-E-6,*2"
    11. Why Display Ad ? Z-7;3.(")*" RM;<7>4,"" K:;.=67"" N</7>:,4"" 0,1.8-<4" Z.6." @4<:" =<:&=<4,j7" Q);4-3" #$$%S" .*8,4?7-/5" ,k,=?8,/,77" 71<D7" 61.6" *-7;3.(" .*8,4?7-/5" 1.7" 7-5/-L=./6";<7-?8,"-:;.=6"</"=</7>:,4"E,1.8-<4C"-/=3>*-/5l"" •! 8-7-6.?</"6<"./".*8,4?7,4j7"D,E7-6,"Q3-I"<@".6"3,.76"mf"<8,4"."@<>4"D,,'";,4-<*SC"" •! >7.5,"<@"E4./*"/.:,"7,.4=1"Q3-I"<@".6"3,.76"]g"<8,4"."@<>4"D,,'";,4-<*SC"" •! 3-',3-1<<*"<@"E>(-/5"61,".*8,4?7,*"E4./*"</3-/,"Q.852"#b"3-I"-/"</3-/,"7.3,7SC" •! 3-',3-1<<*"<@"E>(-/5".6".*8,4?7,4j7"4,6.-3"76<4,"Q.852"3-I"<@"cb"-/"-/W76<4,"7.3,7S2" !"#$$%"&'(")*"+,*-."&*/"01*2")33"4-5167"4,7,48,*2" )33"-*,.7"9":.6,4-.37";4,7,/6,*"-/"61-7"*<=>:,/6".4,"61,"-/6,33,=6>.3";4<;,4?,7"<@"&'(")*"+,*-."&*/2"01*2" A/.>61<4-7,*">7,"./*B<4"4,;4<*>=?</"<@";.46"<4";.467"<@"61-7"*<=>:,/6C",-61,4",3,=64</-="<4"<61,4D-7,C"-7"764-=63(";4<1-E-6,*2"
    12. !"#$$%"&'(")*"+,*-."&*/"01*2")33"4-5167"4,7,48,*2" )33"-*,.7"9":.6,4-.37";4,7,/6,*"-/"61-7"*<=>:,/6".4,"61,"-/6,33,=6>.3";4<;,4?,7"<@"&'(")*"+,*-."&*/2"01*2" A/.>61<4-7,*">7,"./*B<4"4,;4<*>=?</"<@";.46"<4";.467"<@"61-7"*<=>:,/6C",-61,4",3,=64</-="<4"<61,4D-7,C"-7"764-=63(";4<1-E-6,*2"
    13. !"#$$%"&'(")*"+,*-."&*/"01*2")33"4-5167"4,7,48,*2" )33"-*,.7"9":.6,4-.37";4,7,/6,*"-/"61-7"*<=>:,/6".4,"61,"-/6,33,=6>.3";4<;,4?,7"<@"&'(")*"+,*-."&*/2"01*2" A/.>61<4-7,*">7,"./*B<4"4,;4<*>=?</"<@";.46"<4";.467"<@"61-7"*<=>:,/6C",-61,4",3,=64</-="<4"<61,4D-7,C"-7"764-=63(";4<1-E-6,*2"
    14. !"#$$%"&'(")*"+,*-."&*/"01*2")33"4-5167"4,7,48,*2" )33"-*,.7"9":.6,4-.37";4,7,/6,*"-/"61-7"*<=>:,/6".4,"61,"-/6,33,=6>.3";4<;,4?,7"<@"&'(")*"+,*-."&*/2"01*2" A/.>61<4-7,*">7,"./*B<4"4,;4<*>=?</"<@";.46"<4";.467"<@"61-7"*<=>:,/6C",-61,4",3,=64</-="<4"<61,4D-7,C"-7"764-=63(";4<1-E-6,*2"
    15. !"#$$%"&'(")*"+,*-."&*/"01*2")33"4-5167"4,7,48,*2" )33"-*,.7"9":.6,4-.37";4,7,/6,*"-/"61-7"*<=>:,/6".4,"61,"-/6,33,=6>.3";4<;,4?,7"<@"&'(")*"+,*-."&*/2"01*2" A/.>61<4-7,*">7,"./*B<4"4,;4<*>=?</"<@";.46"<4";.467"<@"61-7"*<=>:,/6C",-61,4",3,=64</-="<4"<61,4D-7,C"-7"764-=63(";4<1-E-6,*2"
    16. !"#$$%"&'(")*"+,*-."&*/"01*2")33"4-5167"4,7,48,*2" )33"-*,.7"9":.6,4-.37";4,7,/6,*"-/"61-7"*<=>:,/6".4,"61,"-/6,33,=6>.3";4<;,4?,7"<@"&'(")*"+,*-."&*/2"01*2" A/.>61<4-7,*">7,"./*B<4"4,;4<*>=?</"<@";.46"<4";.467"<@"61-7"*<=>:,/6C",-61,4",3,=64</-="<4"<61,4D-7,C"-7"764-=63(";4<1-E-6,*2"
    17. !"#$$%"&'(")*"+,*-."&*/"01*2")33"4-5167"4,7,48,*2" )33"-*,.7"9":.6,4-.37";4,7,/6,*"-/"61-7"*<=>:,/6".4,"61,"-/6,33,=6>.3";4<;,4?,7"<@"&'(")*"+,*-."&*/2"01*2" A/.>61<4-7,*">7,"./*B<4"4,;4<*>=?</"<@";.46"<4";.467"<@"61-7"*<=>:,/6C",-61,4",3,=64</-="<4"<61,4D-7,C"-7"764-=63(";4<1-E-6,*2"
    18. !"#$$%"&'(")*"+,*-."&*/"01*2")33"4-5167"4,7,48,*2" )33"-*,.7"9":.6,4-.37";4,7,/6,*"-/"61-7"*<=>:,/6".4,"61,"-/6,33,=6>.3";4<;,4?,7"<@"&'(")*"+,*-."&*/2"01*2" A/.>61<4-7,*">7,"./*B<4"4,;4<*>=?</"<@";.46"<4";.467"<@"61-7"*<=>:,/6C",-61,4",3,=64</-="<4"<61,4D-7,C"-7"764-=63(";4<1-E-6,*2"
    19. !"#$$%"&'(")*"+,*-."&*/"01*2")33"4-5167"4,7,48,*2" )33"-*,.7"9":.6,4-.37";4,7,/6,*"-/"61-7"*<=>:,/6".4,"61,"-/6,33,=6>.3";4<;,4?,7"<@"&'(")*"+,*-."&*/2"01*2" A/.>61<4-7,*">7,"./*B<4"4,;4<*>=?</"<@";.46"<4";.467"<@"61-7"*<=>:,/6C",-61,4",3,=64</-="<4"<61,4D-7,C"-7"764-=63(";4<1-E-6,*2"
    20. !"#$%&'( DDD2;-PP.1>62=<:" !"#$%&'( DDD2;-PP.1>62=<:2:(" !"#$$%"&'(")*"+,*-."&*/"01*2")33"4-5167"4,7,48,*2" )33"-*,.7"9":.6,4-.37";4,7,/6,*"-/"61-7"*<=>:,/6".4,"61,"-/6,33,=6>.3";4<;,4?,7"<@"&'(")*"+,*-."&*/2"01*2" A/.>61<4-7,*">7,"./*B<4"4,;4<*>=?</"<@";.46"<4";.467"<@"61-7"*<=>:,/6C",-61,4",3,=64</-="<4"<61,4D-7,C"-7"764-=63(";4<1-E-6,*2"
    21. Benefits to Advertisers •! X)*+(,-.%&*#.(/0#(12-.%34.(5#67#.Y" •! &,3@W&,48-=,"R8,4(61-/5"" Q,/H>-4(C"H><6,C"<4*,4C"E>-3*"(<>4"<D/")*C"-/8<-=,C";.(:,/6C"4,=,-;6"9"4,;<467S" •! F-513("=>76<:-7.E3,"6,:;3.6,7"6<"E>-3*"=4,.?8,"Z-7;3.(")*7" •! &:.33,4"76.4?/5"E>*5,6"Qa+"d$$"B"=.:;.-5/S"6<"76.46"./"</3-/,"=.:;.-5/2"" )33<D"&+R7"9"-/*-8-*>.37"6<".*8,4?7,"</3-/,2"" •! a,.=1":-33-</7"<@"1-513("3-6,4.6,C"</3-/,"7.88(C"7;,/*-/5"=</7>:,47" •! 0,T,4"6.45,6"./*"7,5:,/6".*7"6<"61,".*8./6.5,"<@".*8,4?7,472" •! +,.7>4,";,4@<4:./=,"9"L/,"6>/,",8,4(".*"./*"=.:;.-5/2" •! 0>-3*"n<>4"04./*2"^,/,4.6,"o,.*72")=H>-4,"N>76<:,472"N3<7,"7.3,72" !"#$$%"&'(")*"+,*-."&*/"01*2")33"4-5167"4,7,48,*2" )33"-*,.7"9":.6,4-.37";4,7,/6,*"-/"61-7"*<=>:,/6".4,"61,"-/6,33,=6>.3";4<;,4?,7"<@"&'(")*"+,*-."&*/2"01*2" A/.>61<4-7,*">7,"./*B<4"4,;4<*>=?</"<@";.46"<4";.467"<@"61-7"*<=>:,/6C",-61,4",3,=64</-="<4"<61,4D-7,C"-7"764-=63(";4<1-E-6,*2"
    22. Benefits to Publisher •! p,4<">;W@4</6"=<76"6<"_>E3-71,42" •! &,3@W&,48-=,"R8,4(61-/5"Q,/H>-4(C"H><6,C"<4*,4C"E>-3*"(<>4"<D/")*C"-/8<-=,C";.(:,/6C"4,=,-;6"9"4,;<467S" •! o<D,4",/64(";4-=,"Qa+"d$$"B"=.:;.-5/S"6<"76.46"./"</3-/,"=.:;.-5/2")33<D"&+R7"9" -/*-8-*>.37"6<".*8,4?7,"</3-/,2"X)*+(,-.%&*#.(80#(02-.%34.(5#67#.Y2" •! 0,T,4"6.45,6"./*"7,5:,/6".*7"6<"61,".*8./6.5,"<@"-67".*8,4?7,472" •! N1.45,"E.7,"</"4,.3W?:,"N_+"-/76,.*"<@"LM,*"@,,"@<4"LM,*"?:,"D1-=1"-7" *-7.*8./6.5,<>7"6<"_>E3-71,47"D1<".4,"1-51"8<3>:,"64.q="7-6,72" •! ^,/,4.6,"3,.*7"@<4"7.3,7"6,.:2"h4<:"7.3,7"6<".==<>/6":./.5,:,/62" •! o<D,4"=<76"<@".=H>-4-/5"./*":.-/6.-/-/5"./".*8,4?7,42" •! &'()*+.',4"Q&)+S"=./"6.45,6".*7"@<4"E<61"_N"./*":<E-3,2" !"#$$%"&'(")*"+,*-."&*/"01*2")33"4-5167"4,7,48,*2" )33"-*,.7"9":.6,4-.37";4,7,/6,*"-/"61-7"*<=>:,/6".4,"61,"-/6,33,=6>.3";4<;,4?,7"<@"&'(")*"+,*-."&*/2"01*2" A/.>61<4-7,*">7,"./*B<4"4,;4<*>=?</"<@";.46"<4";.467"<@"61-7"*<=>:,/6C",-61,4",3,=64</-="<4"<61,4D-7,C"-7"764-=63(";4<1-E-6,*2"
    23. rf$2c#2#cg2#]$$" 5,4.4*s&'()*2/,6" 9:&(12(;.270(92#(<=2( [<2"fcW%C"t.3./"&&#BbdC"i-7:."^R[+RC" mb]$$"_,6.3-/5"t.(.C"&,3./5<4"Z.4>3"R17./C"+.3.(7-." Vl"rf$]2bgbb2$$ff " "hl"rf$]2bgbb2$$dd"

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