Scott K. Wilder – SVP – Social Media Architect, Edelman Digital
Currently SVP/Social Media Architect at Edelman – Digital. Founded and managed Intuit’s Small Business Online Community and Social Programs. Before Intuit, Scott was the VP of Marketing and Product Development at Kbtoys / eToys, the founder and director of Borders.com, and held senior positions at Apple, AOL, and American Express. Scott is also a founding Board member of the Word of Mouth Marketing Association. He received graduate degrees from New York University, The Johns Hopkins University and Georgetown University
Goal: Optimize Access to your Public Facing people
Create a standard for all public-facing sales/marketing/communications employees. Make sure that key fields are filled out (company, website, company info, industry) in a standard fashion and that strategic keywords are used in basic profiles.
Make sure your company profile is accurate and has appropriate keywords.
Make sure that employees join key groups.
Encourage broad networks for the appropriate people.
Keyword Stuff your posts. The search algorithm is basic and rewards heavy density of keywords. Notice that very few listings are shown and since date isn’t the key sort a keyword dense listing will pull many more eyeballs.
By default, LinkedIn populates the search with the searchers zip code (assuming they are logged-in). Make sure your job listing is targeted to the area from which you expect the best pull.
Make sure you have a corporate image uploaded – it really adds visual snap to the listing.