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Marketing To Gen Y

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Scott K. Wilder
Scott K. Wilder

Presentation by Bea Fields and Scott Wilder, authors of Millennial Leaders

BusinessNews & Politics
1 of 19
Marketing to Generation Y June 4, 2008 Intuit Communities
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who is Generation Y? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What does Gen Y most value? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Why is this topic important?
How do you market to Generation Y? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Gen Y’s Top 15 Most Loyal Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why These Brands? ,[object Object],[object Object],[object Object],[object Object]
How do you reach Gen Y? ,[object Object],[object Object],[object Object],[object Object]
Development ,[object Object],[object Object],[object Object],[object Object],[object Object]
Diversity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Decisiveness ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing to Gen Y ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Marketing Turn-Offs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer 2.0 by Mr. Youth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When do you act? ,[object Object],[object Object],[object Object]
Thank-you Millennial Leaders http://MillennialLeaders.com

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