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Marketing To Gen Y
Marketing To Gen Y
Marketing To Gen Y
Marketing To Gen Y
Marketing To Gen Y
Marketing To Gen Y
Marketing To Gen Y
Marketing To Gen Y
Marketing To Gen Y
Marketing To Gen Y
Marketing To Gen Y
Marketing To Gen Y
Marketing To Gen Y
Marketing To Gen Y
Marketing To Gen Y
Marketing To Gen Y
Marketing To Gen Y
Marketing To Gen Y
Marketing To Gen Y
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Marketing To Gen Y

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Presentation by Bea Fields and Scott Wilder, authors of …

Presentation by Bea Fields and Scott Wilder, authors of
Millennial Leaders

Published in: Business, News & Politics
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  • 1. Marketing to Generation Y June 4, 2008 Intuit Communities
  • 2. Outline
    • Who is Generation Y?
    • What does Generation Y most value?
    • Why is this topic important?
    • How do you market to Generation Y?
    • When do you act?
  • 3. Who is Generation Y?
    • Birth years1977-1992
    • Over 75 million people
    • Significant world events
    • Global perspective
    • Creating change
  • 4. What does Gen Y most value?
    • Freedom
    • Meaningful work
    • Living first
    • Friends
    • Diversity
  • 5.  
  • 6. Why is this topic important?
  • 7. How do you market to Generation Y?
    • Simple
    • Authentic
    • Hip
    • Quick
    • Sustainable
  • 8. Gen Y’s Top 15 Most Loyal Brands
    • Apple
    • Trader Joe‘s
    • Jet Blue
    • In N Out
    • Ben N Jerry's
    • Whole Foods
    • Adidas
    • American Apparel
    • Target
    • H & M
    • Levi's
    • Volkswagen
    • Converse
    • Vitamin Water
    • Red Stripe
  • 9. Why These Brands?
    • The formula for success with marketing to Gen Y:
    • Clean + Simple= Hip (no fuss, no muss!) It's trendy to be simple and easy!
    • Quirky, unique and dorky (Jet Blue and Trader Joe's are both known for being one of a kind shops)
    • Happy employees (people who work at the aforementioned companies say they LOVE their jobs!)
  • 10. How do you reach Gen Y?
    • Get to know their values
    • Respect them
    • Build a trusting relationship
    • Communicate with them on their terms
  • 11. Development
    • Training
    • Experimentation
    • Voice
    • Coaching
    • Feedback
  • 12. Diversity
    • Community
    • Divergency
    • Acceptance
    • Respect
    • Appreciation
  • 13. Decisiveness
    • Simplicity
    • Brainstorming
    • Research
    • Action
    • Flow
  • 14. Marketing to Gen Y
    • Social networking sites (Facebook)
    • Mash-ups
    • Extreme sporting events
    • Gen Y street teams
    • Partnering with youth oriented companies
    • Gen Y word of mouth
  • 15.  
  • 16. Marketing Turn-Offs
    • Hype
    • E-mail blasts
    • Push marketing
    • Fax
    • Cold calling
    • Trying to be “hip”
  • 17. Consumer 2.0 by Mr. Youth
    • Authenticity Trumps Celebrity - Consumer 2.0 responds to honest, relevant messaging from peers over marketing speak and celebrity endorsements
    • Niche is the New Norm - Consumers 2.0 do not form a mass market. They relish in choices and look for products and services that speak to them personally
    • Bite-Size Communication Dominates - Consumer 2.0 digests short, personal and highly relevant messaging in bulk while growing increasingly adept at blocking out noise
    • Personal Utility Drives Adoption - Consumer 2.0 chooses to consume what they find useful in their lives over manufactured marketing needs
    • Consumers Own Brands - Consumer 2.0 will speak about, re-purpose and associate with your brand as they see fit
    • Get the full report at http://MrYouth.com
  • 18. When do you act?
    • “ We believe that the time for change is here and now. It is time to start leading and stop resisting this generation’s efforts and contributions.”
    • -Bea Fields, Scott Wilder, Jim Bunch and Rob Newbold
    • Co-Authors: Millennial Leaders: Success Stories From Today’s Most Brilliant Generation Y Leaders
  • 19. Thank-you Millennial Leaders http://MillennialLeaders.com

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