Intuit / MIchelle Long: Social Media and Small Business

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Slides from an Intuit Small Business Town Hall discussion on Social Media. …

Slides from an Intuit Small Business Town Hall discussion on Social Media.
See other Town Hall events at
www.IntuitCommunity.com

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  • 1. 6/25/2009 1 Using Social Media to Grow Your Business July 25, 2009 Long for Success Small Business Town Hall Agenda • What is social media? • How can it help grow my business? • Success stories • Getting started • Q&A – approx 30 minutes This is the first of many Long for Success Town Halls THANK YOU for participating!
  • 2. 6/25/2009 2 Special Guests • Michelle L. Long, CPA – Author of Successful QuickBooks Consulting – M. Long Consulting, LLC • Chris Kim – Social Marketing Manager, Intuit Payroll • Dante Layton – Dante Layton, Inc. • Ruth Perryman – The QB Specialists Your Biz Blog What is Social Media?
  • 3. 6/25/2009 3
  • 4. 6/25/2009 4
  • 5. 6/25/2009 5 Blogging
  • 6. 6/25/2009 6 How can it help me Grow my Business? • Another marketing method • Focus on your target market & how to reach them • Provided useful and relevant content • Be consistent and persistent • Benefits: – Create Brand Awareness / Name Recognition – Build Credibility – Get new clients or customers Twitter Success Story • http://twitter.com/ruthperryman • 17,000+ followers (growing about 300/day) • Clients acquired – Cybertary, Your Virtual Assistant, affiliate link purchases • Key Tips – Don’t just post ads – Follow everyone back – Leave room for retweets
  • 7. 6/25/2009 7 How to Engage in Profitable Conversations • Promotion • Conversation • Idea • Results Using an RSS Reader • What is an RSS Reader? • A free website or application that aggregates and updates numerous sites into a single place • What are the benefits? • Time Saving: The content comes to you vs. having to visit each site individually • Fresh Content: Content is updated in real time • Easy Organization: Allows you to organize sites into folders, similar to Outlook • What are my choices? • Web-based (eg, Google Reader) • Stand-alone app (eg, FeedDemon) • Plug-in (eg, MS Outlook, Internet Explorer) 14
  • 8. 6/25/2009 8 How to subscribe • Click on the “RSS” icon on a given web page • 2 ways to subscribe: 1. Often a 1-click option to add to Google Reader 2. Copy/paste option • Copy the RSS Feed URL • Click “New subscription” or “add feed” in your reader • Paste the RSS Feed URL 15 For a short video on RSS go to: http://www.youtube.com/watch?v=0klgLsSxGsU What to subscribe to? • News sites • Blogs • Twitter – Create keyword searches such as • QuickBooks • #QBtip • Any other topics of interest • Community Forums, eg: – Intuit Community – Yahoo Answers (keyword searches) – Other forums you participate in • Google Alerts 16
  • 9. 6/25/2009 9 Final Thoughts • Do NOT post anything online that you would not want a customer or client to see • Always maintain your business image at all times • Provide useful and relevant information • Q&A – Request to Speak or type in Chat Window – Michelle – mlong@mlongconsulting.com – Chris – Chris_kim@intuit.com – Dante – Dante@dantelayton.com – Ruth – Ruth@theQBSpecialists.com