Intuit / MIchelle Long: Social Media and Small Business
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Intuit / MIchelle Long: Social Media and Small Business

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Slides from an Intuit Small Business Town Hall discussion on Social Media.

Slides from an Intuit Small Business Town Hall discussion on Social Media.
See other Town Hall events at
www.IntuitCommunity.com

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    Intuit / MIchelle Long: Social Media and Small Business Intuit / MIchelle Long: Social Media and Small Business Document Transcript

    • 6/25/2009 1 Using Social Media to Grow Your Business July 25, 2009 Long for Success Small Business Town Hall Agenda • What is social media? • How can it help grow my business? • Success stories • Getting started • Q&A – approx 30 minutes This is the first of many Long for Success Town Halls THANK YOU for participating!
    • 6/25/2009 2 Special Guests • Michelle L. Long, CPA – Author of Successful QuickBooks Consulting – M. Long Consulting, LLC • Chris Kim – Social Marketing Manager, Intuit Payroll • Dante Layton – Dante Layton, Inc. • Ruth Perryman – The QB Specialists Your Biz Blog What is Social Media?
    • 6/25/2009 3
    • 6/25/2009 4
    • 6/25/2009 5 Blogging
    • 6/25/2009 6 How can it help me Grow my Business? • Another marketing method • Focus on your target market & how to reach them • Provided useful and relevant content • Be consistent and persistent • Benefits: – Create Brand Awareness / Name Recognition – Build Credibility – Get new clients or customers Twitter Success Story • http://twitter.com/ruthperryman • 17,000+ followers (growing about 300/day) • Clients acquired – Cybertary, Your Virtual Assistant, affiliate link purchases • Key Tips – Don’t just post ads – Follow everyone back – Leave room for retweets
    • 6/25/2009 7 How to Engage in Profitable Conversations • Promotion • Conversation • Idea • Results Using an RSS Reader • What is an RSS Reader? • A free website or application that aggregates and updates numerous sites into a single place • What are the benefits? • Time Saving: The content comes to you vs. having to visit each site individually • Fresh Content: Content is updated in real time • Easy Organization: Allows you to organize sites into folders, similar to Outlook • What are my choices? • Web-based (eg, Google Reader) • Stand-alone app (eg, FeedDemon) • Plug-in (eg, MS Outlook, Internet Explorer) 14
    • 6/25/2009 8 How to subscribe • Click on the “RSS” icon on a given web page • 2 ways to subscribe: 1. Often a 1-click option to add to Google Reader 2. Copy/paste option • Copy the RSS Feed URL • Click “New subscription” or “add feed” in your reader • Paste the RSS Feed URL 15 For a short video on RSS go to: http://www.youtube.com/watch?v=0klgLsSxGsU What to subscribe to? • News sites • Blogs • Twitter – Create keyword searches such as • QuickBooks • #QBtip • Any other topics of interest • Community Forums, eg: – Intuit Community – Yahoo Answers (keyword searches) – Other forums you participate in • Google Alerts 16
    • 6/25/2009 9 Final Thoughts • Do NOT post anything online that you would not want a customer or client to see • Always maintain your business image at all times • Provide useful and relevant information • Q&A – Request to Speak or type in Chat Window – Michelle – mlong@mlongconsulting.com – Chris – Chris_kim@intuit.com – Dante – Dante@dantelayton.com – Ruth – Ruth@theQBSpecialists.com