G+ partners hoa (10 24-2013)

755 views

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
755
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

G+ partners hoa (10 24-2013)

  1. 1. Google Shopping: Pitching Product Listing Ads Nicole Premo Partner Communications Manager Google Confidential and Proprietary
  2. 2. eCommerce: Retail in a multi-screen world Google Confidential and Proprietary
  3. 3. Consumers are shopping at anytime, from anywhere, across devices LCD television 8:19 pm Madden NFL 13 7:10 am Kurig B70 7:26 am Color printer Pink dress Crockpots 10:22 am 9:13 pm 4:34 pm Running shoes 8:22 am Macy's sale 12:17 pm Mattress 2:10 m Google Confidential and Proprietary
  4. 4. The purchase path has grown more complex Search Shop, compare, select Purchase At home On the go At the store Google Confidential and Proprietary
  5. 5. Empowered consumers have created challenges for retailers Consumer behaviors Online/Offline product discovery Smarter shopping across devices Demands for easy purchase experiences Challenges for retailers Curation, showrooming, purchase ideas Price wars, trust, brand building Check out cost, speed, reliability Google Confidential and Proprietary
  6. 6. Retailers need to find ways to stay competitive in a multi-screen world Grow revenue Increase traffic - both online and offline Maintain margins Build loyalty Google Confidential and Proprietary
  7. 7. Google Shopping: Connecting customers to the right products Google Confidential and Proprietary
  8. 8. Google Shopping sets retailers up for success We have millions of people shopping on Google We have the targeting and the data to find the right customer We can help you connect customers to your store Google Confidential and Proprietary
  9. 9. Google Shopping has the traffic across devices to build your customer base 100B searches a month on Google 15% of searches every day are new Google Confidential and Proprietary
  10. 10. Google Shopping has the technology to help you find the right customer for your business Multi-screen Targeting Tools capabilities to reach customers anywhere they are shopping technology to deliver retail content to the right customer segment to optimize your performance and manage your online presence more efficiently Google Confidential and Proprietary
  11. 11. Product Listing Ads: The engine of Google Shopping Google Confidential and Proprietary
  12. 12. Shopper Searches for a Product on Google.com Attractive, engaging ad format Solid lead quality Easy targeting Increased exposure Rolling out globally Google Confidential and Proprietary
  13. 13. Product Listing Ads on google.com 1 image product title w/ link to webpage price retailer 2 Google Confidential and Proprietary
  14. 14. Product Listing Ads on google.com/shopping Google Confidential and Proprietary
  15. 15. Case Study: SMB Taps into Big Sales Pipeline 165% more clicks 14% increase in conversion rate 10-15% increase in ROAS Learn more: read the entire case study. Google Confidential and Proprietary
  16. 16. Case Study: Company Grows Reach with PLAs 129% increase in PLA revenue Increased value of overall paid search program like BabyEarth who are with are being rewarded “ Retailersopportunity to test and moving quicklyshare PLAslower cost. with the gain market at a ” - Michael Griffin, founder and CTO, Adlucent Learn more: read the entire case study. Google Confidential and Proprietary
  17. 17. Product Listing Ads on Mobile Devices Google Confidential and Proprietary
  18. 18. Case Study: Mobile PLAs Bring More Customers 371% more clicks 537% more conversions 77% increase in ROAS 14% lower CPCs a great performer for us. “ PLAs have always beenacross multiple devlices. It made sense to maximize the channel by advertising ” - Ryan Pableona, SEN Nanager, REVOLVEclothing.com Learn more: read the entire case study. Google Confidential and Proprietary
  19. 19. At a Glance: Implementing PLAs Retailer's Inventory Product Data Feed Merchant Center AdWords Product Listing Ads on Google and Google Shopping Google Confidential and Proprietary
  20. 20. Challenges: Top issues for agencies and their clients Google Confidential and Proprietary
  21. 21. Common Challenges with Data Feeds steep learning curve time intensive how to start Google Confidential and Proprietary
  22. 22. Data Feed Best Practices Start simple ● Creating a data feed can be as simple as creating a spreadsheet ● Get started with what you know and work to a complete, long-term solution over time Start small ● With a large inventory, it can be overwhelming to think about creating a data feed ● In these cases, identify 20-50 top products and create a feed with just these ● Over time, you can continue to grow your feed and your online PLA inventory Start easy ● AdWords provides an easy PLA campaign creation workflow ● Follow the steps after clicking "New campaign" to launch PLAs with ease Google Confidential and Proprietary
  23. 23. Thanks! Google Confidential and Proprietary

×