From The Smart Marketing Playbook Article Series:Using Press Releases to Market Your Small Business<br />Author: Susan K. ...
Getting Started Marketing Your Business<br />As a small business owner, getting started marketing your business can be:<br...
The Press Release Has Evolved<br />… from a simple news announcement sent only to journalists and media outlets…<br />… in...
The Internet and Social Media<br />With the Internet and social media venues, readers of your press releases can now take ...
Press Releases Can Be..<br />©Copyright 2010Watkins & Associates and SMBmarketer.com.<br />
When to Use Press Releases<br />Smart marketers invest in developing a pipeline of potential announcements<br />To ensure ...
Press releases announcing your newest product or service offering are a must for smart marketing.  <br />Help youeffective...
Milestone: Customer Win or Partnership<br />Promoting customer wins, strategic partnerships or other business successes ar...
For small businesses, holding educational events and webinars are a great way to drive leads and prospects to your busines...
Milestone: Promotions or Community Programs<br />Whether you are a small business offering a special promotion, or a local...
Milestone: Award Recognition<br />Award programs area great way to free publicity for your organization, particularly if y...
How to Get Started<br />In this era of email and text messaging, the skill of effective communication is becoming a lost a...
Press Release Tutor<br />The answer to this dilemma is the Press Release Tutor™ template, from SMBmarketer.com.  <br />Thi...
Press Release Tutor guides you through this process in 5 easy steps:<br />
About SMBmarketer.com<br />As a small business owner, getting started marketing your business can be perceived as overwhel...
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Using Press Releases To Market Your Business

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Using Press Releases To Market Your Business

  1. 1. From The Smart Marketing Playbook Article Series:Using Press Releases to Market Your Small Business<br />Author: Susan K. WatkinsFounder, SMBmarketer.com<br />©Copyright 2010, Watkins & Associates and SMBmarketer.com.<br />
  2. 2. Getting Started Marketing Your Business<br />As a small business owner, getting started marketing your business can be:<br />Overwhelming, Confusing, Costly<br />There are easy, actionable strategies that can help your business prosper<br />Issuing press releasesregularly:<br />Keeps your company top of mind with prospects and customers.<br />Builds awareness for what you do, and the value you provide. <br />Is a smart marketing play that gets your company known!<br />©Copyright 2010Watkins & Associates and SMBmarketer.com.<br />
  3. 3. The Press Release Has Evolved<br />… from a simple news announcement sent only to journalists and media outlets…<br />… into a powerful marketing tool for organizations of all sizes. <br />©Copyright 2010Watkins & Associates and SMBmarketer.com.<br />
  4. 4. The Internet and Social Media<br />With the Internet and social media venues, readers of your press releases can now take multiple actions after viewing your announcement. <br />©Copyright 2010Watkins & Associates and SMBmarketer.com.<br />
  5. 5. Press Releases Can Be..<br />©Copyright 2010Watkins & Associates and SMBmarketer.com.<br />
  6. 6. When to Use Press Releases<br />Smart marketers invest in developing a pipeline of potential announcements<br />To ensure they are putting out a steady stream of news throughout the year. <br />The following business milestones are perfect opportunities to feature press releases in your public relations efforts…<br />©Copyright 2010Watkins & Associates and SMBmarketer.com.<br />
  7. 7. Press releases announcing your newest product or service offering are a must for smart marketing. <br />Help youeffectively get the word out to news media<br />A great tool for your sales force to relay your news to customers and prospects. <br />A steady stream of new product announcements reminds your marketplace of your constant innovations, helping you build a positive brand. <br />Milestone: New Product or Service<br />©Copyright 2010Watkins & Associates and SMBmarketer.com.<br />
  8. 8. Milestone: Customer Win or Partnership<br />Promoting customer wins, strategic partnerships or other business successes are critical to building momentum for your organization<br />They create credibility within your marketplace, and help you to establish a proven track record. <br />Smart marketers know that having reference-able customers is must! <br />©Copyright 2010Watkins & Associates and SMBmarketer.com.<br />
  9. 9. For small businesses, holding educational events and webinars are a great way to drive leads and prospects to your business. <br />Any event should be announced via a press release that identifies who should attend, and how they will get value. <br />Talk about what your prospects will learn by attending such as:<br />Using a new skill through hands-on training,<br />Gaining insight into a new technology<br />Hearing thought leadership from an industry expert<br />Understanding the ROI of your solution<br />Networking with like-minded industry peers or professionals<br />Learning from case studies or some new research<br />Describe the compelling content that will be presented and the expertise of your speakers. <br />Milestone: Events or Seminars<br />©Copyright 2010Watkins & Associates and SMBmarketer.com.<br />
  10. 10. Milestone: Promotions or Community Programs<br />Whether you are a small business offering a special promotion, or a local public agency announcing a new community assistance program, announcing your special promotion or community program will drive customers or end users to respond to your offer. <br />©Copyright 2010Watkins & Associates and SMBmarketer.com.<br />
  11. 11. Milestone: Award Recognition<br />Award programs area great way to free publicity for your organization, particularly if you have customers doing good things with your solutions, and are willing to talk about it. <br />Don’t wait for awards or special recognition to come along.<br />Research industry groups and publications within your industry or local community to identify potential award opportunities. <br />Put together a calendar of submission deadlines and proactively submit ballots or applications. <br />A well-written press release promoting your special honor can be used by your sales teams, emailed out to your prospect lists, and forwarded to local media outlets.<br />©Copyright 2010Watkins & Associates and SMBmarketer.com.<br />
  12. 12. How to Get Started<br />In this era of email and text messaging, the skill of effective communication is becoming a lost art. <br />Additionally, small business owners can be reluctant to hire outside public relations agencies to write a news announcement, due to cost and the amount of time it takes to ramp up a marketing specialist on their business history and domain experience. <br />As a business owner, investing some time creating the right messaging is essential to a well-written announcement. <br />You know your business best, but creating a clear and compelling message can be challenging, especially for “non-marketing” professionals.<br />©Copyright 2010Watkins & Associates and SMBmarketer.com.<br />
  13. 13. Press Release Tutor<br />The answer to this dilemma is the Press Release Tutor™ template, from SMBmarketer.com. <br />This interactive template interviews you to collect answers to basic questions about your business. <br />These key data points are automatically organized into a well-written press release draft that incorporates the fundamentals of good press release writing. <br />You review and do some final editing, and then you are ready to distribute! <br />©Copyright 2010Watkins & Associates and SMBmarketer.com.<br />
  14. 14. Press Release Tutor guides you through this process in 5 easy steps:<br />
  15. 15. About SMBmarketer.com<br />As a small business owner, getting started marketing your business can be perceived as overwhelming, confusing and costly. SMBmarketer.com is a website specializing in smart marketing templates and advice for small to medium businesses. <br />Rather than experimenting with “trial and error” marketing tactics, SMBmarketer.com enables entrepreneurs and business owners to start marketing their businesses fast, without investing a lot of time and money up front. <br />Since launching in 2010, SMBmarketer.com offers downloadable marketing templates and advice from its website and blog, including the Press Release Tutor™, an interactive template that takes answers to basic questions about your business, and turns it into a well-written press release, instantly! <br />To learn more, please visit: www.smbmarketer.com. <br />©Copyright 2010Watkins & Associates and SMBmarketer.com.<br />
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