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How Companies Are Using The Second Life Virtual
 

How Companies Are Using The Second Life Virtual

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Presenting successful business case studies, this paper will set out to prove that this technology is the way of the future. Although seemingly overwhelming, it is ultimately a beneficial choice for ...

Presenting successful business case studies, this paper will set out to prove that this technology is the way of the future. Although seemingly overwhelming, it is ultimately a beneficial choice for businesses to be competitive through the technological progression of virtual business models as provided in Second Life.

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    How Companies Are Using The Second Life Virtual How Companies Are Using The Second Life Virtual Presentation Transcript

    • How Companies Are Using the Second Life Virtual World Mallory K. Pichardo Shiang-Kwei Wang Master of Science in Instructional Technology
    • Why SL?
      • To lure digital natives
      • Using and creating the most convenient and technologically advanced way to achieve their business goals
      • SL activities range from training exercises to meeting spaces for remote workers
      • To attract more customers
      • To establish brand
      • To reduce training cost
      • To reduce meeting cost
    • Case Study 1: Cisco Systems, Inc.
      • Cisco hardware, software, and service
      • With more than 63,000 employees world wide
      • Joined Second Life for business-to-business customer communication
      • Group meetings
      • Customer education
      • Customer training
      • Product demos
    • Employees feel…
      • The real value of Second Life for Cisco is the opportunity for spontaneous customer interaction” (Wagner, 2007)
      • More interaction with the in-world inhabitants than with real world customers
      • Closer to each other in the virtual world than in the real world
    • Case Study 2: Clear Ink & Autodesk Inc.
      • A company that assists other companies
      • An agency that creates online experiences designed to reach customers in a targeted, cost-effective, and measurable way
      • To assist other companies in building their land to increase business flow
    • Works with Autodesk
      • Help Autodesk to find a way to direct SL potential customers to certain products
      • Introduce SL to FL attendees of an annual Autodesk networking event
      • Create Autodesk Island that encompassed areas for meetings, a multimedia complex, and demonstration areas
      • Provide tools and enable Autodesk architects, designers and builders collaboratively design and build the land
    • Case Study 3: Kelly Services
      • A Global Staffing Solutions Provider (temporary staffing services, outsourcing, vendor on site and full time placement)
      Avatars participate in a range of job-scenario activities Tracking participants to keep in touch with avatars
    • Ideas to use SL
      • Offers real-time communication: CNet has reporters embedded full-time in the virtual realm.
      • Marketing: Ben Folds performed his new album at Media Island developed by Sony BMG.
      • Provide scenarios, meetings and events in ways that emulate real life as much as possible: holding charity fund-raisers; selling virtual helicopters; operating dance clubs
      • Provide customer service
      • Demo products
      • Earning profit: Set up shops to sell digital as well as real world versions of their products
      • Collaboration: I.B.M. and Intel, have used Second Life for meetings, product development and designing simulated services.
    • Cash?
      • 400 Linden dollars = $1
      • A typical article of clothing (e.g a shirt) cost around 200 Linden dollars
      • Second Life’s Web site tracks how much money changes hands each day
      • It recently reached as much as $500,000 a day and is growing as much as 15 percent a month
    • Start a business in SL
      • In Second Life, a company could buy an “island” for a one-time fee of $1,250 and a monthly rate of $195 a month
      • Company then needs to hire some computer programmers to create objects such as digital cars that people “in world” could actually drive
    • Issues
      • Should virtual assets be taxed?
      • FL copyright being violated in the SL
      • Exposed employees to insecure environment
      • Maintain an island
      • If you build it, will they come?
      • Employee training
      • Unregulated and unmonitored stock exchanges and banks in SL