Vortrag auf dem Mobile Monday gehalten von Sebastian Kurt CTO von SnipClip

1. SnipClip GmbH Tel. +49 (0)89 45 20 506-11 Become a follower / fan:
Schellingstraße 35 Email info@snipclip.com www.twitter.com/snipclip
80799 München Web www.snipclip.com www.facebook.com/snipclipcom

2. OVERVIEW
SnipClip: The Facebook Experts
Team Services
Since 2007, Munich
20 Facebook Concepter, Designer &
Developer
Consultancy, Conception, Design,
Programming & Optimization Apps Ads Mobile
References Projects
 > 150 Projects (Facebook Apps)
 For 5 DAX companies and more than 10
international brands
 More than 100.000 users
 Fan growth more than 40% in 3 weeks
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3. OVERVIEW
Agenda
Introduction
Social. Local. Mobile.
Facebook Plattform
The social network became a web platform.
Facebook Mobile Apps
Mobile becomes viral.
Outlook
From platform to marketplace
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4. INTRODUCTION
Facebook: the New Start Page
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Check: http://checkfacebook.com, http://allfacebook.de

5. INTRODUCTION
Facebook in Germany
Germany - Gender Facts about Facebook (02-12):
812 million users worldwide
22.6 million users in Germany
34.7% of German online
population is on Facebook.
More than 50% of the users are
Germany - Age between 18 and 34 years old.
The average user spends 55
minutes each day on Facebook.
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Check: http://checkfacebook.com, http://allfacebook.de

6. INTRODUCTION
Mobile and Social belong together.
* Check:
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http://www.internetworld.de/Nachrichten/Mobile/Zahlen-Studien/GfK-Studie-zur-Facebook-Nutzung-Smartphones-ersetzen-immer-haeufiger-den

7. INTRODUCTION
Mobile wins.
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Check: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html

8. INTRODUCTION
Social Networking is #2 Mobile App.
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Check: http://blog.flurry.com/bid/63907/Mobile-Apps-Put-the-Web-in-Their-Rear-view-Mirror

9. INTRODUCTION
SoLoMo: Social. Local. Mobile.
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Check: http://blog.kennstdueinen.de/wp-content/uploads/2012/02/TheRiseoftheSoMoLoShopper.png

10. INTRODUCTION
SoLoMo in Action: Glancee
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11. INTRODUCTION
SoLoMo in Action: Glancee
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12. INTRODUCTION
SoLoMo in Action: Glancee
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13. INTRODUCTION
SoLoMo in Action: Glancee
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14. INTRODUCTION
SoLoMo in Action: Glancee
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15. INTRODUCTION
Social Business Opportunity
Discover Interest Engage
Social Business
Application Brand
Share Benefit Purchase
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16. OVERVIEW
Agenda
Introduction
Social. Local. Mobile.
Facebook Plattform
The social network became a web platform.
Facebook Mobile Apps
Mobile becomes viral.
Outlook
From platform to marketplace
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17. FACEBOOK PLATTFORM
Facts about Facebook
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18. FACEBOOK PLATTFORM
Facebook is everywhere.
All Major Devices
>2500 devices *
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* https://www.facebook.com/Facebookmobileplatform?sk=wall

19. FACEBOOK PLATTFORM
The Facebook Web
7.000.000
Websites are connected with Facebook. *
+
10.000
Websites integrate Facebook each day. *
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* http://t3n.de/news/facebook-2012-zahlen-daten-354981/facebook_infografik_2012_big/

20. FACEBOOK PLATTFORM
Apps. Apps. Apps.
20.000.000
Apps are installed every day.
500.000.000
Users of Facebook Apps Facebook
Connect(ed) Website
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* http://t3n.de/news/facebook-2012-zahlen-daten-354981/facebook_infografik_2012_big/

21. FACEBOOK PLATTFORM
Facebook Toolbox
Facebook Facebook Facebook
Pages Places Deals
Facebook Facebook Facebook
Apps Ads Mobile
Facebook
Facebook Facebook
Social
Connect Credits
Plugins
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22. FACEBOOK PLATTFORM
FarmVille & Co.
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23. FACEBOOK PLATTFORM
Technical Architecture
Facebook Server Your Server
Facebook API
iFrame
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24. FACEBOOK PLATTFORM
Share your Life!
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Check: http://www.facebook.com/about/timeline

25. FACEBOOK PLATTFORM
Beyond the Like Button
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26. FACEBOOK PLATTFORM
Social by Design
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27. FACEBOOK PLATTFORM
Social Discovery & Engagement
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28. FACEBOOK PLATTFORM
Fab.com
 +50% Traffic
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* http://newsroom.fb.com/Announcements/Early-Success-Stories-Timeline-Apps-and-Open-Graph-fa.aspx

29. FACEBOOK PLATTFORM
Foodspotting
 +300% Visits and
Activity
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* http://newsroom.fb.com/Announcements/Early-Success-Stories-Timeline-Apps-and-Open-Graph-fa.aspx

30. OVERVIEW
Agenda
Introduction
Social. Local. Mobile.
Facebook Plattform
The social network became a web platform.
Facebook Mobile Apps
Mobile becomes viral.
Outlook
From platform to marketplace
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31. FACEBOOK MOBILE APPS
Five Facts about Facebook Mobile Apps
1. 425 million mobile users per month
2. HTML5 or Native App
3. Social Distribution Channels
4. Single Sign-on
5. Facebook Credits enabled
Check: http://www.allfacebook.com/facebook-mobile-app-2011-10 and http://www.allfacebook.com/facebook-mobile-apps-2012-02 31

32. FACEBOOK MOBILE APPS
The Magic: HTML5 + CSS3
1. Write- 2. Run- 3. Allow-
once everywhere once
HTML5 + CSS3
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33. FACEBOOK MOBILE APPS
BranchOut
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34. FACEBOOK MOBILE APPS
BranchOut
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35. FACEBOOK MOBILE APPS
The Mobile Effect
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* http://techcrunch.com/2012/03/02/branchout-growth/

36. FACEBOOK MOBILE APPS
The Guardian Reader
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37. FACEBOOK MOBILE APPS
GoodReads
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38. FACEBOOK MOBILE APPS
Pinterest
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39. FACEBOOK MOBILE APPS
Viral Mobile Distribution
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40. FACEBOOK MOBILE APPS
Friend Invite Requests
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41. FACEBOOK MOBILE APPS
Wall Posts
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42. FACEBOOK MOBILE APPS
Bookmarking
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43. FACEBOOK MOBILE APPS
Search
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44. OVERVIEW
Agenda
Introduction
Social. Local. Mobile.
Facebook Plattform
The social network became a web platform.
Facebook Mobile Apps
Mobile becomes viral.
Outlook
From platform to marketplace
44

45. OUTLOOK
Facebook Mobile Ads
Check: http://techcrunch.com/2011/12/13/mobile-sponsored-stories/ und http://venturebeat.com/2012/02/29/facebooks-mobile-ads/ 45

46. OUTLOOK
Facebook Mobile Credits
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47. OUTLOOK
Five Facts about Facebook Credits
1. Direct billing via carrier/provider
2. Not for iPhones – SORRY!
3. Facebook takes 30% share
4. Expect FB Credits beeing accepted at your retailer soon
5. Game Developers forced to FB Credits since Jul. 2011
Check:
http://www.facebook.com/credits/
http://techcrunch.com/2012/02/27/facebook-mobile-operator-billing/
http://www.excitingcommerce.de/2011/03/credits-facebook-macht-dynamische-angebotsanpassung-mit-api-einfacher.html 47

48. OUTLOOK
Facebook Revenue
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Check: http://www.splatf.com/2012/02/facebook-revenue/

49. OUTLOOK
More to read
Facebook Mobile Platform & more:
•http://www.facebookmobileweb.com/showcase/
•https://www.facebook.com/mobile/
•https://www.facebook.com/Facebookmobileplatform?sk=wall
•https://developers.facebook.com/docs/guides/mobile/
•„Winning in mobile with Facebook‘s social distribution“:
https://www.facebook.com/photo.php?v=10150860431269622&set=vb.19292868552&type=
•http://www.facebook.com/credits/
•http://developers.facebook.com/docs/credits/
HTML5, Native Apps etc.:
•http://www.html5rocks.com/en/mobile/nativedebate/
•http://factore.ca/experiments/html5_vs_native/map.jpeg
•http://internationaldigitalmarketing.com/2012/02/14/mobile-marketing-trends-forget-app-s
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50. GET STARTED
… on Facebook and with SnipClip!
Visit and follow us:
www.snipclip.com
facebook.com/snipclipcom
twitter.com/snipclip
Your contact:
Martin Szugat
+49 (0)89 45 20 506-11
martin.szugat@snipclip.com
http://www.facebook.com/martin.szugat
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