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Facebook Mobile Marketing by SnipClip

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Vortrag auf dem Mobile Monday gehalten von Sebastian Kurt CTO von SnipClip

Vortrag auf dem Mobile Monday gehalten von Sebastian Kurt CTO von SnipClip

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  • Startseite nicht mehr google sondern fb Eher freunde Fb überholt 16% Sn vergleich
  • DE Gliechverteil m w Überschüss 18-34 Fb zählt DAU
  • (http://newsroom.fb.com/content/default.aspx?NewsAreaId=22) GELEBER BEREICH sind die „Ein-Drittel-Mobile-only“ (ist ein extra Element, kann auch isoliert rausgelöscht werden!) Linkes Diagramm: 57% der Smartphoner nutzten Facebook mobil Ein Drittel komplett ohne stationäre Devices 75% der Mobile-only User sind männlich Rechtes Diagramm: 425 mio MAUs for mobile, Dec 2011 845 mio Visitors, Dec 2011 (ACHTUNG: es sind eigentlich 50,2% mobile Zugriffe, aber das Diagramm kann man nicht 100% passend mit Nachkommastellen formatieren!)
  • Mobile wächst immer mehr
  • 2.place Social Netorking
  • What people are doing in Social, Local and Mobile
  • Similar interest in your environment Meeting new people
  • It is not social media marketing You have to get your users involved
  • Hier vielleicht noch die Werbung abschneiden? Ich habs erstmal drin gelassen, damit es authentischer aussieht ;-)
  • Introducing the timeline
  • Access via open graph Not only LIKE
  • Only apps that get attention Can attract new users and so Get new users
  • http://newsroom.fb.com/Announcements/Early-Success-Stories-Timeline-Apps-and-Open-Graph-fa.aspx
  • http://newsroom.fb.com/Announcements/Early-Success-Stories-Timeline-Apps-and-Open-Graph-fa.aspx
  • Start: Mobile Version als Freizeitprojekt eines Mitarbeiters in Q4/2011 0%  40% Gesamttraffic von BranchOut in 3 Monaten*
  • Mobile Advertising ca. 17 mrd USD in 2015 * Potenzial: > 425 MAUs * http://www.pcworld.com/businesscenter/article/249420/prepare_your_business_for_facebook_mobile_ads.html Mockup Check: http://techcrunch.com/2011/12/13/mobile-sponsored-stories/ Zweiter Mockup: http://venturebeat.com/2012/02/29/facebooks-mobile-ads/
  • Transcript

    • 1. SnipClip GmbH Tel. +49 (0)89 45 20 506-11 Become a follower / fan:Schellingstraße 35 Email info@snipclip.com www.twitter.com/snipclip80799 München Web www.snipclip.com www.facebook.com/snipclipcom
    • 2. OVERVIEWSnipClip: The Facebook Experts Team Services Since 2007, Munich 20 Facebook Concepter, Designer & Developer Consultancy, Conception, Design, Programming & Optimization Apps Ads Mobile References Projects  > 150 Projects (Facebook Apps)  For 5 DAX companies and more than 10 international brands  More than 100.000 users  Fan growth more than 40% in 3 weeks 2
    • 3. OVERVIEWAgenda Introduction Social. Local. Mobile. Facebook Plattform The social network became a web platform. Facebook Mobile Apps Mobile becomes viral. Outlook From platform to marketplace 3
    • 4. INTRODUCTION Facebook: the New Start Page 4Check: http://checkfacebook.com, http://allfacebook.de
    • 5. INTRODUCTION Facebook in Germany Germany - Gender Facts about Facebook (02-12): 812 million users worldwide 22.6 million users in Germany 34.7% of German online population is on Facebook. More than 50% of the users are Germany - Age between 18 and 34 years old. The average user spends 55 minutes each day on Facebook. 5Check: http://checkfacebook.com, http://allfacebook.de
    • 6. INTRODUCTION Mobile and Social belong together.* Check: 6http://www.internetworld.de/Nachrichten/Mobile/Zahlen-Studien/GfK-Studie-zur-Facebook-Nutzung-Smartphones-ersetzen-immer-haeufiger-den
    • 7. INTRODUCTION Mobile wins. 7Check: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
    • 8. INTRODUCTION Social Networking is #2 Mobile App. 8Check: http://blog.flurry.com/bid/63907/Mobile-Apps-Put-the-Web-in-Their-Rear-view-Mirror
    • 9. INTRODUCTION SoLoMo: Social. Local. Mobile. 9Check: http://blog.kennstdueinen.de/wp-content/uploads/2012/02/TheRiseoftheSoMoLoShopper.png
    • 10. INTRODUCTIONSoLoMo in Action: Glancee 10
    • 11. INTRODUCTIONSoLoMo in Action: Glancee 11
    • 12. INTRODUCTIONSoLoMo in Action: Glancee 12
    • 13. INTRODUCTIONSoLoMo in Action: Glancee 13
    • 14. INTRODUCTIONSoLoMo in Action: Glancee 14
    • 15. INTRODUCTIONSocial Business Opportunity Discover Interest Engage Social Business Application Brand Share Benefit Purchase 15
    • 16. OVERVIEWAgenda Introduction Social. Local. Mobile. Facebook Plattform The social network became a web platform. Facebook Mobile Apps Mobile becomes viral. Outlook From platform to marketplace 16
    • 17. FACEBOOK PLATTFORMFacts about Facebook 17
    • 18. FACEBOOK PLATTFORM Facebook is everywhere. All Major Devices >2500 devices * 18* https://www.facebook.com/Facebookmobileplatform?sk=wall
    • 19. FACEBOOK PLATTFORM The Facebook Web 7.000.000 Websites are connected with Facebook. * + 10.000 Websites integrate Facebook each day. * 19* http://t3n.de/news/facebook-2012-zahlen-daten-354981/facebook_infografik_2012_big/
    • 20. FACEBOOK PLATTFORM Apps. Apps. Apps. 20.000.000 Apps are installed every day. 500.000.000 Users of Facebook Apps Facebook Connect(ed) Website 20* http://t3n.de/news/facebook-2012-zahlen-daten-354981/facebook_infografik_2012_big/
    • 21. FACEBOOK PLATTFORMFacebook Toolbox Facebook Facebook Facebook Pages Places Deals Facebook Facebook Facebook Apps Ads Mobile Facebook Facebook Facebook Social Connect Credits Plugins 21
    • 22. FACEBOOK PLATTFORMFarmVille & Co. 22
    • 23. FACEBOOK PLATTFORMTechnical Architecture Facebook Server Your Server Facebook API iFrame 23
    • 24. FACEBOOK PLATTFORM Share your Life! 24Check: http://www.facebook.com/about/timeline
    • 25. FACEBOOK PLATTFORMBeyond the Like Button 25
    • 26. FACEBOOK PLATTFORMSocial by Design 26
    • 27. FACEBOOK PLATTFORMSocial Discovery & Engagement 27
    • 28. FACEBOOK PLATTFORM Fab.com  +50% Traffic 28* http://newsroom.fb.com/Announcements/Early-Success-Stories-Timeline-Apps-and-Open-Graph-fa.aspx
    • 29. FACEBOOK PLATTFORM Foodspotting  +300% Visits and Activity 29* http://newsroom.fb.com/Announcements/Early-Success-Stories-Timeline-Apps-and-Open-Graph-fa.aspx
    • 30. OVERVIEWAgenda Introduction Social. Local. Mobile. Facebook Plattform The social network became a web platform. Facebook Mobile Apps Mobile becomes viral. Outlook From platform to marketplace 30
    • 31. FACEBOOK MOBILE APPS Five Facts about Facebook Mobile Apps 1. 425 million mobile users per month 2. HTML5 or Native App 3. Social Distribution Channels 4. Single Sign-on 5. Facebook Credits enabledCheck: http://www.allfacebook.com/facebook-mobile-app-2011-10 and http://www.allfacebook.com/facebook-mobile-apps-2012-02 31
    • 32. FACEBOOK MOBILE APPSThe Magic: HTML5 + CSS3 1. Write- 2. Run- 3. Allow- once everywhere once HTML5 + CSS3 32
    • 33. FACEBOOK MOBILE APPSBranchOut 33
    • 34. FACEBOOK MOBILE APPSBranchOut 34
    • 35. FACEBOOK MOBILE APPS The Mobile Effect 35* http://techcrunch.com/2012/03/02/branchout-growth/
    • 36. FACEBOOK MOBILE APPSThe Guardian Reader 36
    • 37. FACEBOOK MOBILE APPSGoodReads 37
    • 38. FACEBOOK MOBILE APPSPinterest 38
    • 39. FACEBOOK MOBILE APPSViral Mobile Distribution 39
    • 40. FACEBOOK MOBILE APPSFriend Invite Requests 40
    • 41. FACEBOOK MOBILE APPSWall Posts 41
    • 42. FACEBOOK MOBILE APPSBookmarking 42
    • 43. FACEBOOK MOBILE APPSSearch 43
    • 44. OVERVIEWAgenda Introduction Social. Local. Mobile. Facebook Plattform The social network became a web platform. Facebook Mobile Apps Mobile becomes viral. Outlook From platform to marketplace 44
    • 45. OUTLOOK Facebook Mobile AdsCheck: http://techcrunch.com/2011/12/13/mobile-sponsored-stories/ und http://venturebeat.com/2012/02/29/facebooks-mobile-ads/ 45
    • 46. OUTLOOKFacebook Mobile Credits 46
    • 47. OUTLOOK Five Facts about Facebook Credits 1. Direct billing via carrier/provider 2. Not for iPhones – SORRY! 3. Facebook takes 30% share 4. Expect FB Credits beeing accepted at your retailer soon 5. Game Developers forced to FB Credits since Jul. 2011Check:http://www.facebook.com/credits/http://techcrunch.com/2012/02/27/facebook-mobile-operator-billing/http://www.excitingcommerce.de/2011/03/credits-facebook-macht-dynamische-angebotsanpassung-mit-api-einfacher.html 47
    • 48. OUTLOOK Facebook Revenue 48Check: http://www.splatf.com/2012/02/facebook-revenue/
    • 49. OUTLOOKMore to read Facebook Mobile Platform & more: •http://www.facebookmobileweb.com/showcase/ •https://www.facebook.com/mobile/ •https://www.facebook.com/Facebookmobileplatform?sk=wall •https://developers.facebook.com/docs/guides/mobile/ •„Winning in mobile with Facebook‘s social distribution“: https://www.facebook.com/photo.php?v=10150860431269622&set=vb.19292868552&type= •http://www.facebook.com/credits/ •http://developers.facebook.com/docs/credits/ HTML5, Native Apps etc.: •http://www.html5rocks.com/en/mobile/nativedebate/ •http://factore.ca/experiments/html5_vs_native/map.jpeg •http://internationaldigitalmarketing.com/2012/02/14/mobile-marketing-trends-forget-app-s 49
    • 50. GET STARTED… on Facebook and with SnipClip! Visit and follow us: www.snipclip.com facebook.com/snipclipcom twitter.com/snipclip Your contact: Martin Szugat +49 (0)89 45 20 506-11 martin.szugat@snipclip.com http://www.facebook.com/martin.szugat 50