SnipClip GmbH        Tel. +49 (0)89 45 20 506-11         Become a follower / fan:Schellingstraße 35    Email info@snipclip...
OVERVIEWSnipClip: The Facebook Experts Team                                 Services Since 2007, Munich 20 Facebook Conc...
OVERVIEWAgenda      Introduction      Social. Local. Mobile.      Facebook Plattform      The social network became a web ...
INTRODUCTION Facebook: the New Start Page                                                         4Check: http://checkface...
INTRODUCTION Facebook in Germany            Germany - Gender                             Facts about Facebook (02-12):    ...
INTRODUCTION    Mobile and Social belong together.* Check:                                                                ...
INTRODUCTION   Mobile wins.                                                                                               ...
INTRODUCTION    Social Networking is #2 Mobile App.                                                                       ...
INTRODUCTION    SoLoMo: Social. Local. Mobile.                                                                            ...
INTRODUCTIONSoLoMo in Action: Glancee                            10
INTRODUCTIONSoLoMo in Action: Glancee                            11
INTRODUCTIONSoLoMo in Action: Glancee                            12
INTRODUCTIONSoLoMo in Action: Glancee                            13
INTRODUCTIONSoLoMo in Action: Glancee                            14
INTRODUCTIONSocial Business Opportunity               Discover      Interest       Engage                          Social ...
OVERVIEWAgenda      Introduction      Social. Local. Mobile.      Facebook Plattform      The social network became a web ...
FACEBOOK PLATTFORMFacts about Facebook                       17
FACEBOOK PLATTFORM    Facebook is everywhere.                                      All Major Devices                      ...
FACEBOOK PLATTFORM    The Facebook Web                                    7.000.000                                       ...
FACEBOOK PLATTFORM    Apps. Apps. Apps.                                     20.000.000                                    ...
FACEBOOK PLATTFORMFacebook Toolbox          Facebook   Facebook   Facebook          Pages      Places     Deals          F...
FACEBOOK PLATTFORMFarmVille & Co.                     22
FACEBOOK PLATTFORMTechnical Architecture Facebook Server                    Your Server                     Facebook API  ...
FACEBOOK PLATTFORM  Share your Life!                                                24Check: http://www.facebook.com/about...
FACEBOOK PLATTFORMBeyond the Like Button                         25
FACEBOOK PLATTFORMSocial by Design                     26
FACEBOOK PLATTFORMSocial Discovery & Engagement                                27
FACEBOOK PLATTFORM    Fab.com                                       +50% Traffic                                         ...
FACEBOOK PLATTFORM    Foodspotting                                  +300% Visits and                                     ...
OVERVIEWAgenda      Introduction      Social. Local. Mobile.      Facebook Plattform      The social network became a web ...
FACEBOOK MOBILE APPS    Five Facts about Facebook Mobile Apps    1. 425 million mobile users per month    2. HTML5 or Nati...
FACEBOOK MOBILE APPSThe Magic: HTML5 + CSS3    1. Write-                 2. Run-    3. Allow-      once                  e...
FACEBOOK MOBILE APPSBranchOut                       33
FACEBOOK MOBILE APPSBranchOut                       34
FACEBOOK MOBILE APPS    The Mobile Effect                                                       35* http://techcrunch.com/...
FACEBOOK MOBILE APPSThe Guardian Reader                       36
FACEBOOK MOBILE APPSGoodReads                       37
FACEBOOK MOBILE APPSPinterest                       38
FACEBOOK MOBILE APPSViral Mobile Distribution                            39
FACEBOOK MOBILE APPSFriend Invite Requests                         40
FACEBOOK MOBILE APPSWall Posts                       41
FACEBOOK MOBILE APPSBookmarking                       42
FACEBOOK MOBILE APPSSearch                       43
OVERVIEWAgenda      Introduction      Social. Local. Mobile.      Facebook Plattform      The social network became a web ...
OUTLOOK    Facebook Mobile AdsCheck: http://techcrunch.com/2011/12/13/mobile-sponsored-stories/ und http://venturebeat.com...
OUTLOOKFacebook Mobile Credits                          46
OUTLOOK    Five Facts about Facebook Credits    1. Direct billing via carrier/provider    2. Not for iPhones – SORRY!    3...
OUTLOOK    Facebook Revenue                                                         48Check: http://www.splatf.com/2012/02...
OUTLOOKMore to read Facebook Mobile Platform & more: •http://www.facebookmobileweb.com/showcase/ •https://www.facebook.com...
GET STARTED… on Facebook and with SnipClip!  Visit and follow us:  www.snipclip.com  facebook.com/snipclipcom  twitter.com...
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Facebook Mobile Marketing by SnipClip

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Vortrag auf dem Mobile Monday gehalten von Sebastian Kurt CTO von SnipClip

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  • Startseite nicht mehr google sondern fb Eher freunde Fb überholt 16% Sn vergleich
  • DE Gliechverteil m w Überschüss 18-34 Fb zählt DAU
  • (http://newsroom.fb.com/content/default.aspx?NewsAreaId=22) GELEBER BEREICH sind die „Ein-Drittel-Mobile-only“ (ist ein extra Element, kann auch isoliert rausgelöscht werden!) Linkes Diagramm: 57% der Smartphoner nutzten Facebook mobil Ein Drittel komplett ohne stationäre Devices 75% der Mobile-only User sind männlich Rechtes Diagramm: 425 mio MAUs for mobile, Dec 2011 845 mio Visitors, Dec 2011 (ACHTUNG: es sind eigentlich 50,2% mobile Zugriffe, aber das Diagramm kann man nicht 100% passend mit Nachkommastellen formatieren!)
  • Mobile wächst immer mehr
  • 2.place Social Netorking
  • What people are doing in Social, Local and Mobile
  • Similar interest in your environment Meeting new people
  • It is not social media marketing You have to get your users involved
  • Hier vielleicht noch die Werbung abschneiden? Ich habs erstmal drin gelassen, damit es authentischer aussieht ;-)
  • Introducing the timeline
  • Access via open graph Not only LIKE
  • Only apps that get attention Can attract new users and so Get new users
  • http://newsroom.fb.com/Announcements/Early-Success-Stories-Timeline-Apps-and-Open-Graph-fa.aspx
  • http://newsroom.fb.com/Announcements/Early-Success-Stories-Timeline-Apps-and-Open-Graph-fa.aspx
  • Start: Mobile Version als Freizeitprojekt eines Mitarbeiters in Q4/2011 0%  40% Gesamttraffic von BranchOut in 3 Monaten*
  • Mobile Advertising ca. 17 mrd USD in 2015 * Potenzial: > 425 MAUs * http://www.pcworld.com/businesscenter/article/249420/prepare_your_business_for_facebook_mobile_ads.html Mockup Check: http://techcrunch.com/2011/12/13/mobile-sponsored-stories/ Zweiter Mockup: http://venturebeat.com/2012/02/29/facebooks-mobile-ads/
  • Facebook Mobile Marketing by SnipClip

    1. 1. SnipClip GmbH Tel. +49 (0)89 45 20 506-11 Become a follower / fan:Schellingstraße 35 Email info@snipclip.com www.twitter.com/snipclip80799 München Web www.snipclip.com www.facebook.com/snipclipcom
    2. 2. OVERVIEWSnipClip: The Facebook Experts Team Services Since 2007, Munich 20 Facebook Concepter, Designer & Developer Consultancy, Conception, Design, Programming & Optimization Apps Ads Mobile References Projects  > 150 Projects (Facebook Apps)  For 5 DAX companies and more than 10 international brands  More than 100.000 users  Fan growth more than 40% in 3 weeks 2
    3. 3. OVERVIEWAgenda Introduction Social. Local. Mobile. Facebook Plattform The social network became a web platform. Facebook Mobile Apps Mobile becomes viral. Outlook From platform to marketplace 3
    4. 4. INTRODUCTION Facebook: the New Start Page 4Check: http://checkfacebook.com, http://allfacebook.de
    5. 5. INTRODUCTION Facebook in Germany Germany - Gender Facts about Facebook (02-12): 812 million users worldwide 22.6 million users in Germany 34.7% of German online population is on Facebook. More than 50% of the users are Germany - Age between 18 and 34 years old. The average user spends 55 minutes each day on Facebook. 5Check: http://checkfacebook.com, http://allfacebook.de
    6. 6. INTRODUCTION Mobile and Social belong together.* Check: 6http://www.internetworld.de/Nachrichten/Mobile/Zahlen-Studien/GfK-Studie-zur-Facebook-Nutzung-Smartphones-ersetzen-immer-haeufiger-den
    7. 7. INTRODUCTION Mobile wins. 7Check: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
    8. 8. INTRODUCTION Social Networking is #2 Mobile App. 8Check: http://blog.flurry.com/bid/63907/Mobile-Apps-Put-the-Web-in-Their-Rear-view-Mirror
    9. 9. INTRODUCTION SoLoMo: Social. Local. Mobile. 9Check: http://blog.kennstdueinen.de/wp-content/uploads/2012/02/TheRiseoftheSoMoLoShopper.png
    10. 10. INTRODUCTIONSoLoMo in Action: Glancee 10
    11. 11. INTRODUCTIONSoLoMo in Action: Glancee 11
    12. 12. INTRODUCTIONSoLoMo in Action: Glancee 12
    13. 13. INTRODUCTIONSoLoMo in Action: Glancee 13
    14. 14. INTRODUCTIONSoLoMo in Action: Glancee 14
    15. 15. INTRODUCTIONSocial Business Opportunity Discover Interest Engage Social Business Application Brand Share Benefit Purchase 15
    16. 16. OVERVIEWAgenda Introduction Social. Local. Mobile. Facebook Plattform The social network became a web platform. Facebook Mobile Apps Mobile becomes viral. Outlook From platform to marketplace 16
    17. 17. FACEBOOK PLATTFORMFacts about Facebook 17
    18. 18. FACEBOOK PLATTFORM Facebook is everywhere. All Major Devices >2500 devices * 18* https://www.facebook.com/Facebookmobileplatform?sk=wall
    19. 19. FACEBOOK PLATTFORM The Facebook Web 7.000.000 Websites are connected with Facebook. * + 10.000 Websites integrate Facebook each day. * 19* http://t3n.de/news/facebook-2012-zahlen-daten-354981/facebook_infografik_2012_big/
    20. 20. FACEBOOK PLATTFORM Apps. Apps. Apps. 20.000.000 Apps are installed every day. 500.000.000 Users of Facebook Apps Facebook Connect(ed) Website 20* http://t3n.de/news/facebook-2012-zahlen-daten-354981/facebook_infografik_2012_big/
    21. 21. FACEBOOK PLATTFORMFacebook Toolbox Facebook Facebook Facebook Pages Places Deals Facebook Facebook Facebook Apps Ads Mobile Facebook Facebook Facebook Social Connect Credits Plugins 21
    22. 22. FACEBOOK PLATTFORMFarmVille & Co. 22
    23. 23. FACEBOOK PLATTFORMTechnical Architecture Facebook Server Your Server Facebook API iFrame 23
    24. 24. FACEBOOK PLATTFORM Share your Life! 24Check: http://www.facebook.com/about/timeline
    25. 25. FACEBOOK PLATTFORMBeyond the Like Button 25
    26. 26. FACEBOOK PLATTFORMSocial by Design 26
    27. 27. FACEBOOK PLATTFORMSocial Discovery & Engagement 27
    28. 28. FACEBOOK PLATTFORM Fab.com  +50% Traffic 28* http://newsroom.fb.com/Announcements/Early-Success-Stories-Timeline-Apps-and-Open-Graph-fa.aspx
    29. 29. FACEBOOK PLATTFORM Foodspotting  +300% Visits and Activity 29* http://newsroom.fb.com/Announcements/Early-Success-Stories-Timeline-Apps-and-Open-Graph-fa.aspx
    30. 30. OVERVIEWAgenda Introduction Social. Local. Mobile. Facebook Plattform The social network became a web platform. Facebook Mobile Apps Mobile becomes viral. Outlook From platform to marketplace 30
    31. 31. FACEBOOK MOBILE APPS Five Facts about Facebook Mobile Apps 1. 425 million mobile users per month 2. HTML5 or Native App 3. Social Distribution Channels 4. Single Sign-on 5. Facebook Credits enabledCheck: http://www.allfacebook.com/facebook-mobile-app-2011-10 and http://www.allfacebook.com/facebook-mobile-apps-2012-02 31
    32. 32. FACEBOOK MOBILE APPSThe Magic: HTML5 + CSS3 1. Write- 2. Run- 3. Allow- once everywhere once HTML5 + CSS3 32
    33. 33. FACEBOOK MOBILE APPSBranchOut 33
    34. 34. FACEBOOK MOBILE APPSBranchOut 34
    35. 35. FACEBOOK MOBILE APPS The Mobile Effect 35* http://techcrunch.com/2012/03/02/branchout-growth/
    36. 36. FACEBOOK MOBILE APPSThe Guardian Reader 36
    37. 37. FACEBOOK MOBILE APPSGoodReads 37
    38. 38. FACEBOOK MOBILE APPSPinterest 38
    39. 39. FACEBOOK MOBILE APPSViral Mobile Distribution 39
    40. 40. FACEBOOK MOBILE APPSFriend Invite Requests 40
    41. 41. FACEBOOK MOBILE APPSWall Posts 41
    42. 42. FACEBOOK MOBILE APPSBookmarking 42
    43. 43. FACEBOOK MOBILE APPSSearch 43
    44. 44. OVERVIEWAgenda Introduction Social. Local. Mobile. Facebook Plattform The social network became a web platform. Facebook Mobile Apps Mobile becomes viral. Outlook From platform to marketplace 44
    45. 45. OUTLOOK Facebook Mobile AdsCheck: http://techcrunch.com/2011/12/13/mobile-sponsored-stories/ und http://venturebeat.com/2012/02/29/facebooks-mobile-ads/ 45
    46. 46. OUTLOOKFacebook Mobile Credits 46
    47. 47. OUTLOOK Five Facts about Facebook Credits 1. Direct billing via carrier/provider 2. Not for iPhones – SORRY! 3. Facebook takes 30% share 4. Expect FB Credits beeing accepted at your retailer soon 5. Game Developers forced to FB Credits since Jul. 2011Check:http://www.facebook.com/credits/http://techcrunch.com/2012/02/27/facebook-mobile-operator-billing/http://www.excitingcommerce.de/2011/03/credits-facebook-macht-dynamische-angebotsanpassung-mit-api-einfacher.html 47
    48. 48. OUTLOOK Facebook Revenue 48Check: http://www.splatf.com/2012/02/facebook-revenue/
    49. 49. OUTLOOKMore to read Facebook Mobile Platform & more: •http://www.facebookmobileweb.com/showcase/ •https://www.facebook.com/mobile/ •https://www.facebook.com/Facebookmobileplatform?sk=wall •https://developers.facebook.com/docs/guides/mobile/ •„Winning in mobile with Facebook‘s social distribution“: https://www.facebook.com/photo.php?v=10150860431269622&set=vb.19292868552&type= •http://www.facebook.com/credits/ •http://developers.facebook.com/docs/credits/ HTML5, Native Apps etc.: •http://www.html5rocks.com/en/mobile/nativedebate/ •http://factore.ca/experiments/html5_vs_native/map.jpeg •http://internationaldigitalmarketing.com/2012/02/14/mobile-marketing-trends-forget-app-s 49
    50. 50. GET STARTED… on Facebook and with SnipClip! Visit and follow us: www.snipclip.com facebook.com/snipclipcom twitter.com/snipclip Your contact: Martin Szugat +49 (0)89 45 20 506-11 martin.szugat@snipclip.com http://www.facebook.com/martin.szugat 50

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