Your SlideShare is downloading. ×
Vamp up your facebook business page
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Vamp up your facebook business page


Published on

Published in: Technology, Design
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Bryanne Freitag Digital Marketing & Social Media Manager RV Tech Solutions April 29th, 2014 Vamp Up Your Facebook Business Page
  • 2. • Profile Picture & Cover Image • About Section • Vanity URL • Custom Apps • Import Feeds/Social Channels • Post Settings & Tips • Promoted Posts & Ads • #Hashtags • Facebook Page Insights • Facebook Success Story Topics Covered:
  • 3. • Visual Representation on Your Company • Profile Picture ▫ Display: 160 x160 pixels. Upload: 180 x 180 pixels. (New page design has slight changes) ▫ Cheat sheet: ▫ Humanize your business by having a person in your image – unless you are a known brand with a recognizable logo. • Cover Image ▫ Display 851 x 315 pixels. Upload: At least 399 pixels wide. ▫ Change often – each time you do it goes out into the newsfeed of your fans. ▫ Be creative - showcase all kinds of aspects of your brand, products and services. Include contact info, a call to action and more! ▫ 9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates] ▫ How to: Put curser over photo – Click Edit Profile Picture or Change Cover Profile Picture & Cover Image
  • 4. • About section appears on your page, just below your profile picture and on the left column in the new design. • Keep it concise, and add a call to action and a URL. • To get to your expanded About section, visitors/fans need to click on the separate “About” tab. • Possible About fields to fill out: (Leave field blank if you don’t want it to display.) ▫ Company Overview ▫ Description ▫ Mission ▫ Awards ▫ Products ▫ Parking ▫ Hours ▫ Email ▫ Phone ▫ Website • How to: Click About under profile picture – Click Edit Button next to section - Save About Section
  • 5. Vanity URL • Customize the long URL that Facebook assigns your page to something short and relevant to your business like • Great for branding, SEO, and “findability.” • Some types of pages may require a minimum of 25 fans before you can secure a username or “vanity URL.” • How to: Edit Page – Update Page Info – Facebook Web Address
  • 6. • 3 Apps are displayed • Up to 12 allowed in Apps Section • Be creative & display the best Apps for your business • Displays next to About Section (left column with new design, example • Change Apps as needed • Examples of Apps: ▫ Our Blog ▫ Contest or Giveaway ▫ Pinterest, Twitter, Instagram or other Social Sites ▫ Join Email List • How to: Scroll over Apps – Use Edit Button in Right Corner Custom Apps
  • 7. • Semi-automate some of your posts if preferred. • Blog feeds - Auto-populate the NetworkedBlogs tab, but then manually share your posts on your wall – this may get you better news feed visibility. • Take the permalink (hint: the unique URL of any post is the timestamp of that post) of popular posts & create a unique tweet to bring Twitter followers to your Facebook Page. • How to: ▫ FACEBOOK to TWITTER: (posts your Facebook updates as tweets) ▫ TWITTER to FACEBOOK: Set up through your Twitter account; go to Settings > Profile and connect with Facebook. You can post tweets to your Facebook personal profile or Page. ▫ BLOG: (this pulls your blog feed into your Facebook Page) ▫ PINTEREST: (Woobox can be used for a variety of channels/apps) ▫ INSTAGRAM: (display your Instagram photos and videos on this tab) ▫ GOOGLE+: (third party app to try, there may be others) ▫ GOOGLE HANGOUTS: (22Social app allows you to stream live Google Hangouts on your Facebook Page; stream your own or anyone else’s) ▫ YOUTUBE: (posts your YouTube videos to app tab) Import Feeds & Other Social Channels
  • 8. • Posting as Page vs. Posting as Yourself • Scheduling a Post • Adding a YouTube Video Paste URL Directly from YouTube – Add Comment • Tagging a Personal Account – As a page you can’t tag them in a post, but you CAN tag them in a photo. • Linking to Another Page in Your Status • Boosting a Post Post Settings & Tips
  • 9. • Amplify Content to Interested Users • Use Facebook Ads and Promoted Posts (Boost a Post) to grow the reach of your page and content. • Target ads to audience by interests, gender, age, languag e, location, educational status and even relationship status. Promoted Posts & Facebook Ads
  • 10. Facebook Targeting: Websites & Buttons Through Ads Image via
  • 11. • Originated on Twitter, now widely popular on all social sites. • Purpose to: Start Conversations, Group Posts Together About an Event or Topic & Attract Search Engines • #Hashtags are fun to use, just ask Jimmy & Justin. #Hashtags
  • 12. • Track When Your Followers are Online • Determine What Types of Posts are Successful • Find Out What Sites Your Referrals are Coming From • Track Posts From Pages to Watch • And Much More! • How to: Admin Panel – See Insights – Choose Tabs Facebook Page Insights
  • 13. • GoPro uses Facebook to Increase the reach of photos/videos take by their cameras. • Nearly 10% of the traffic to their Ecommerce site comes from Facebook. • Facebook is the #1 photo sharing site for GoPro. • Facebook is the #2 source of referral traffic. • GoPro video Facebook Success Story
  • 14. • If You Ask for “Likes” on Facebook Your About to Get Clobbered • Facebook Pages Redesign: 4 Things Business Will Want To Do ngs_businesses_will_w_16401.aspx# • How to Create a Facebook Business Page • Facebook New Look Streamlined-Look-for-Pages • Facebook Page Insights Resources
  • 15. • Facebook • Twitter • LinkedIn • Pinterest • Instagram • Google + Connect With Me!
  • 16. Thank You For Attending! Questions About Facebook For Business