bestmediapractices.com “Given the social nature ofministry, I believe people inministry are hard pressed tokeep ignoring Social Media any further. It provides a necessary touch point into people’s lives.”
4 Common Myths1. I have to be on every social media outlet Go where your audience is Focus on a few key outlets
4 Common Myths1. Set it and forget it Give people a reason to come back to your site everyday Always have new content Integrate your various online media
4 Common Myths1. If there not talking about me, I don’t need to be there Listen to what people are saying Engage people in conversation Meet people’s felt needs
4 Common Myths1. Social Media is only for broadcasting my message Ask Questions Respond to comments Engage people in conversations
The Bottom Line1. Social Media can help us be the church more efficiently and effectively.3. It is a powerful tool for building relationships, Sharing information, and meeting needs.
What we do Continue to Expand God’s Ministry Love God Love People Make Disciples Everyday Church for Everyday People
What we do Community 1 Corinthians 12:12 Evangelism 1 Corinthians 9:19-23
What we do Post Announcements Ask Questions Visitor Follow-up Host Events Post Prayer Requests Share Resources Promote Activities Counseling Birthdays & Anniversaries Notes of encouragement
The Tools Many Different Social Networking Tools Facebook Twitter YouTube LinkedIn Google + Pinterest FourSquare Flickr And many more…
LinkedIn Professional Network Connect with people based on their experience and field of work Join Interest Groups Post Questions & Participate in Discussions Widely Used as a Recruiting & HR Tool
Twitter There are over 465 Million Twitter AccountsTwitter’s active user base generates 175 Million tweets per day
Twitter Use 140 Characters to share your message “Tweet” Retweet messages by others to share news and information @ symbol refers to accounts on twitter. @sarahkuglin @mcea1 @moser_mike
Twitter Send and receive messages that are not public. Use Hash Tags to create topics that are searchable for interests, discussions, events, etc. #mnchristianconvention Favorite a Tweet, Create Lists, Post Images and Photos
Facebook 93% of US Adult Internet Users are on Facebook40% of Facebook’s user base is age 35+
Facebook 850 Million Active Users on Facebook Fastest growing demographic is age 55 and older Average of 20 minutes spent on Facebook per visit 2.7 Billion Likes every day 37 Million Branded “Pages” on Facebook 2.6 Million Minnesotan’s on Facebook
Facebook Personal Profiles , Pages and Groups Pages are for Businesses and Organizations Anyone with a Personal Profile can create a Page People “Like” your Page to see updates from you Fans can interact – comments, add photos, etc.
Facebook Commenting may be turned off, but it’s not suggested When an Administrator posts on the wall, it can or cannot show their personal profile. Only page Admins can see fans or Likes of the page.
Facebook Administrators can be removed at any time. Option to allow followers to post comments, photos and videos on the wall or tag your business in their photos. Profanity can be blocked. People can be reported and banned from your Page.
Facebook Information, photos and videos Links to your website to increase traffic and awareness Branding and Apps for Interaction Change your Facebook URL www.facebook.com/MyCornerstoneConnection Facebook Targeted Ads
Facebook Send Private Messages Facebook Insights: Track your Facebook comments, fans, interactions and more. Set your Facebook account to automatically update Twitter or vice versa. Integrate Social Media into your website