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The Basics of Twitter

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Presentation at Social Media Breakfast Redwood Area on September 6, 2013

Presentation at Social Media Breakfast Redwood Area on September 6, 2013

Published in: Business, Technology

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  • 1. A Little About Me 9/22/2013 1 @sarahkuglin Sarah Kuglin Redwood Valley Technical Solutions Wife and Mother Business Owner Coffee Nut I’ve been called: • Web Designer • Internet Developer • WordPress Designer • Social Media Marketer • Social Media Consultant • Geek and Nerd • Passionate about the Web • Not Scared to Share My Opinion • Addicted to my Devices • Always Connected…….. Me with my Social Media Mentor – Mari Smith
  • 2. Social Media is a conversation… 9/22/2013rvtechsolutions.com 2 supported by online tools.
  • 3. Social Media: The intersection of technology and social interaction to create, share, or connect online. 9/22/2013rvtechsolutions.com 3
  • 4. Social Media 9/22/2013 4 78% of consumers search online before buying a product and 66% of these people purchase on the internet (Hubspot) Graphics:www.socialtimes.com
  • 5. Social Media & SEO 9/22/2013rvtechsolutions.com 5
  • 6. Social Media & Business 9/22/2013rvtechsolutions.com 6
  • 7. uild Relationships 9/22/2013rvtechsolutions.com 7 People still do business with people they like, know and trust.
  • 8. 9/22/2013Footer Text 8 Helpful Is The New Viral -Hubspot
  • 9. What Is Twitter for Business? 9/22/2013rvtechsolutions.com 9 1. Communication Tool 2. Listening Tool 3. Research Tool 4. Traffic and Lead Generation Tool
  • 10. Why Twitter For Business? http://youtu.be/BGirUZq1WtQ
  • 11. Twitter 9/22/2013rvtechsolutions.com 11 1. Your Profile 2. Tweet - Your Message with 140 Characters 3. Followers and Following 4. #Hastags 5. Links & Images 6. Retweets & Favorites 7. Send a Direct Message (DM) 8. @ Mentions & Interactions 9. Trending 10.Lists
  • 12. Twitter 9/22/2013rvtechsolutions.com 12
  • 13. Twitter Profile 9/22/2013rvtechsolutions.com 13 1. Make sure your profile is complete. 2. Add a Photo or Logo for your profile image. 3. Create a custom background with your branding 4. Create a cover photo that works with your profile image and text 5. Complete all information! Use key words and terms in your descriptions. **Go to the Gear in the upper right hand corner of the page > Settings > Profile & Design
  • 14. Twitter Profile 9/22/2013rvtechsolutions.com 14
  • 15. Tweet 9/22/2013rvtechsolutions.com 15 1. A Tweet is your Twitter Message 2. Limited to 140 Characters including hashtags, mentions and links. 3. Use the Compose New Tweet box on the top right or the box below your profile information. 4. Add photos and locations 5. Tells you # of characters remaining
  • 16. Tweet 9/22/2013rvtechsolutions.com 16
  • 17. Followers & Following 9/22/2013rvtechsolutions.com 17 1. People can follow you, if your profile is public (not protected) - suggested for business. 2. Follow industry leaders, customers and people talking about your interests or industry. 3. Follow others who follow you (if appropriate) 4. Use the #Discover Tab to find people to follow by Tweets, Activity, Who To Follow, Find Friends via Email and Search & Categories 5. You can see who follows other people and follow them as well.
  • 18. 9/22/2013 rvtechsolutions.com 18
  • 19. #Hashtags 9/22/2013rvtechsolutions.com 19 1. Hashtags are searchable terms based on a conversation that begin with the pound sign and does not have spaces. 2. People use #hashtags to search interests, topics of discussion, products and services. 3. Try to use #hashtags at least 50% of the time and make them specific. 4. Create hashtags out of keywords in your tweet #socialmedia #twitterforbiz #WordPress
  • 20. #Hashtags 9/22/2013rvtechsolutions.com 20
  • 21. #Hashtags for Biz 9/22/2013rvtechsolutions.com 21 1. Holding an event? Create a hashtag. #smrockstarevent 2. Search for your business name or products – talk with tweeters, see if you can help – but don’t always try to sell. 3. Search for people talking about your industry, business or products and interact with them. #webdesign
  • 22. #Hashtags 9/22/2013rvtechsolutions.com 22
  • 23. Links & Images 9/22/2013rvtechsolutions.com 23 1. Links are vital to Social Media Success! Add a link to your website, blog, videos, other social profiles to market your business. 2. Simply Copy and Paste a Link URL into your Tweet (usually at the end) 3. Add images to your tweets for visual appeal and interest. 4. Shorten links with bit.ly or HootSuite
  • 24. Links & Images 9/22/2013rvtechsolutions.com 24
  • 25. Retweets 9/22/2013rvtechsolutions.com 25 1. You can Retweet other people’s Tweets to share the message with your followers 2. Use RT in front of the message or use the Retweet button. 3. Inspires others to Retweet your tweets to grow your reach and spread your message too!
  • 26. Retweets 9/22/2013rvtechsolutions.com 26 Get Creative! Retweet this and receive a free cup of coffee 9/20/13 #sarahscoffee shop
  • 27. Retweets 9/22/2013rvtechsolutions.com 27
  • 28. Favorites 9/22/2013rvtechsolutions.com 28 1. You can Favorite other tweets – this adds a star to the tweet on your profile. 2. Similar to a Facebook Like – the tweeter gets a notification as well. 3. See what you have favorited – visit the Me tab. 4. See what others have favorited by looking at their profile.
  • 29. Favorites 9/22/2013rvtechsolutions.com 29
  • 30. Direct Messages 9/22/2013rvtechsolutions.com 30 1. Send a private message to people who follow you. 2. Use the Direct Message menu below the Gear Icon or use “DM” 3. Still limited to 140 characters
  • 31. Direct Messages 9/22/2013rvtechsolutions.com 31
  • 32. @Mentions 9/22/2013rvtechsolutions.com 32 1. Create conversation by mentioning a profile (@pagename) 2. Mentions show up on your page and their page too. 3. Use @mention to talk back and forth or just “mention” or give them props – a referral.
  • 33. @Mentions 9/22/2013rvtechsolutions.com 33
  • 34. Interactions 9/22/2013 34 1. Interactions are Mentions, Retweets, Favorites and New Followers 2. Visit the @Connect Tab to view all of your Interactions
  • 35. Interactions 9/22/2013 35 1. Interactions are Mentions, Retweets, Favorites and New Followers 2. Visit the @Connect Tab to view all of your Interactions
  • 36. Trending 9/22/2013rvtechsolutions.com 36 1. Trending topics are the most popular #hashtags or terms at any given time. 2. Trending Topics appear on the left column of your Twitter Page. 3. Trending Topics can be based on your location and who you follow. 4. Click on the hashtag to see all conversations around the trending topic.
  • 37. Trending 9/22/2013rvtechsolutions.com 37
  • 38. Lists 9/22/2013rvtechsolutions.com 38 1. Create Lists to categorize and segment your followers. 2. Lists can be public or private. 3. Others can subscribe to your lists too if they are public. 4. Lists can be open or locked – only you can add members to it. 5. Your lists are displayed on your profile page on the left hand side.
  • 39. 9/22/2013rvtechsolutions.com 39
  • 40. 9/22/2013rvtechsolutions.com 40
  • 41. 9/22/2013rvtechsolutions.com 41
  • 42. 9/22/2013rvtechsolutions.com 42
  • 43. Vine 9/22/2013rvtechsolutions.com 43 1. Vines are 6 second videos on Twitter 2. Get creative and marketing your brand with video. 3. iPhone / iPad – coming to Android Soon!
  • 44. Twitter Search 9/22/2013rvtechsolutions.com 44 1. Twitter is great for real time news and updates! 2. More than 450 million tweets are created every day. 3. Use Twitter Search for People, topics, locations, #hashtags, conversations and more!
  • 45. Twitter Search 9/22/2013rvtechsolutions.com 45
  • 46. Listening 9/22/2013rvtechsolutions.com 46 1. Understand the words and phrases that your potential customers are using. 2. Use those words and phrases to solve their problems – Tweet with those terms and use #hashtags too 3. Use twitter to monitor those topics and even engage and be helpful.
  • 47. Listening 9/22/2013rvtechsolutions.com 47 1. Use Twitter to find out what your competition is up to. 2. Gather ideas and inspiration from industry leaders using Twitter 3. Who are your prospects following and interacting with?
  • 48. Twitter is Fast and Fun 9/22/2013rvtechsolutions.com 48
  • 49. How Can You Help? 9/22/2013rvtechsolutions.com 49 1. Make a list of all the questions clients and prospects ask you – answer them! 2. Share tweets on the unique features of your products or services – how does it benefit a buyer? 3. Tell stories of your clients – get people to relate and inspire them!
  • 50. Tools - Tweet Chat 9/22/2013rvtechsolutions.com 50
  • 51. Manage Flitter 9/22/2013rvtechsolutions.com 51
  • 52. How To Use Twitter… 9/22/2013rvtechsolutions.com 52 1. Build Relationships through Conversations 2. Search for Topics and #hashtags to create conversations on, retweet valuable tweets, mentions others, etc. 3. Follow your influencers and leaders in your industry. 4. Inspired people to take action! Use #hashtags often. 5. Include links to your website & blog. 6. Always use a call to action where possible. 7. Remember, people are researching before buying or even calling. Share valuable and helpful information on social networks so they look to you as an influencer in your industry.
  • 53. Management Tools 9/22/2013rvtechsolutions.com 53 www.hootsuite.com
  • 54. Management Tools 9/22/2013rvtechsolutions.com 54 www.hootsuite.com
  • 55. Management Tools 9/22/2013rvtechsolutions.com 55 www.hootsuite.com
  • 56. Schedule Posts 9/22/2013rvtechsolutions.com 56 www.hootsuite.com
  • 57. 9/22/2013rvtechsolutions.com 57 http://hootsuite.com/features/extensions
  • 58. Presentation Slides http://rvtechsolutions.com/smb/ Ask Questions and offer Feedback! facebook.com/rvtechsolutions twitter.com/sarahkuglin linkedin.com/in/sarahkuglin Gplus.to/rvtechsolutions 9/22/2013rvtechsolutions.com 58