How To Create a Social Media Strategy for Success - Social Media Breakfast New Ulm -
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How To Create a Social Media Strategy for Success - Presented at the first Social Media Breakfast New Ulm in New Ulm, MN

How To Create a Social Media Strategy for Success - Presented at the first Social Media Breakfast New Ulm in New Ulm, MN

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  • 1. A Little About Me @sarahkuglin Sarah Kuglin Redwood Valley Technical Solutions Wife and Mother Business Owner Coffee Nut Me with my Social Media Mentor – Mari Smith I’ve been called: • Web Designer • Internet Developer • WordPress Designer • Social Media Marketer • Social Media Consultant • Geek and Nerd • Passionate about the Web • Not Scared to Share My Opinion • Addicted to my Devices • Always Connected…….. 1/31/2014 1
  • 2. Our Team Sarah Kuglin Owner, Web Designer and Digital Marketing Consultant Bryanne Freitag Digital Marketing & Social Media Manager Colleen Marcus Content Marketing Manager 1/31/2014 2
  • 3. Social Media is a conversation… supported by online tools. 3
  • 4. http://youtu.be/x0EnhXn5boM rvtechsolutions.com 1/31/2014 4
  • 5. Social Media The intersection of technology and social interaction to create, share, or connect online. rvtechsolutions.com 1/31/2014 5
  • 6. 1/31/2014 6
  • 7. Social Media & Business rvtechsolutions.com 1/31/2014 8
  • 8. 9
  • 9. www.socialtimes.com Make A Plan 1/31/2014 10
  • 10. Goals rvtechsolutions.com 1/31/2014 11
  • 11. Have Clear Objectives SMART= Specific, Measurable, Attainable, Realistic and Timely. rvtechsolutions.com 1/31/2014 12
  • 12. Strategy 1. How To Use Content to Build Relationships 2. Convert Followers Into Customers 3. Reputation Management 4. Measure Your Efforts rvtechsolutions.com 1/31/2014 13
  • 13. Build Relationships People Still Do Business with People the Like, Know Trust rvtechsolutions.com 1/31/2014 14
  • 14. rvtechsolutions.com 1/31/2014 15
  • 15. Helpful Is The New Viral Footer Text -Hubspot 1/31/2014 16
  • 16. Content Marketing Is …identifying the content your audience is looking for, and distributing it to all the places they look for it. – Michael Brenner rvtechsolutions.com 1/31/2014 17
  • 17. What is Content • Content Marketing is anything you create to share and tell your story. o o o o o o o o Blog Post Magazine or Newsletter Article Video Talking at an Event Email Tweets or Facebook Status Update Photos and Infographics Posters, Brochures and all Printed Material rvtechsolutions.com 1/31/2014 18
  • 18. Content Marketing rvtechsolutions.com 1/31/2014 19
  • 19. Content Ideas 1. Specialized Knowledge and Expertise 2. Share Quotes – Especially as a photo or graphic 3. Curate Quality Content – “OPC” 4. Repurpose Material 5. Remind Your Community of What You Offer 6. Provide a Solution to Their Problems!! rvtechsolutions.com 1/31/2014 20
  • 20. Solve Their Problems! rvtechsolutions.com 21
  • 21. Solve Their Problems
  • 22. Content Marketing rvtechsolutions.com 1/31/2014 25
  • 23. Content Curating “OPC” Find Content and Information to Share Google Alerts - www.google.com/alerts Newsle – www.newsle.com Social Mention – www.socialmention.com Follow Influencers on Social Networks -create Twitter Lists • Subscribe to RSS Feeds • • • • rvtechsolutions.com 1/31/2014 26
  • 24. Corn Capital Innovations Team 1/31/2014 27
  • 25. 1/31/2014 28
  • 26. 1/31/2014 29
  • 27. Valentine’s Day 1/31/2014 30
  • 28. Contests rvtechsolutions.com 1/31/2014 31
  • 29. Make Content Sharable 32
  • 30. Social Hub 33
  • 31. Engage Don’t forget to interact with your fans and followers! rvtechsolutions.com 1/31/2014 34
  • 32. Convert Followers Into Customers • What do your followers need to do next… o o o o o Subscribe to my Blog Subscribe to my Email List Attend an Event Become a Member Purchase my Products or Services rvtechsolutions.com 1/31/2014 35
  • 33. Content Calendar rvtechsolutions.com 1/31/2014 36
  • 34. Management Tools rvtechsolutions.com www.hootsuite.com 1/31/2014 37
  • 35. Facebook Scheduler rvtechsolutions.com 1/31/2014 38
  • 36. Negative Feedback 1. Treat Negative Feedback like any other customer service issue 2. Respond Immediately 3. Do your best to move the conversation offline 4. Don’t remove negative posts (with exceptions) 5. Swearing & Spamming can be removed rvtechsolutions.com 1/31/2014 39
  • 37. 40
  • 38. Facebook Insights rvtechsolutions.com 1/31/2014 41
  • 39. Facebook Insights rvtechsolutions.com 1/31/2014 42
  • 40. rvtechsolutions.com 1/31/2014
  • 41. 1/31/2014
  • 42. Changes Social Networks & Tools are always changing, but conversations online are not. rvtechsolutions.com 1/31/2014 45
  • 43. What’s Next 1. Facebook: Reach, Custom Audiences 2. New Networks 3. Mobile Marketing will be Main Stream 4. Social + Web + Email rvtechsolutions.com 1/31/2014 46
  • 44. Tips & Tricks Amplify Content to Interested Users Use Facebook Ads and Promoted Posts (Boost a Post) to grow the reach of your page and content. Target ads to audience by interests, gender, age, language, location, educational status and even relationship status. rvtechsolutions.com 1/31/2014 47
  • 45. Tips & Tricks Amplify Content to Interested Users Use Facebook Ads and Promoted Posts (Boost a Post) to grow the reach of your page and content. Target ads to audience by interests, gender, age, language, location, educational status and even relationship status. rvtechsolutions.com 1/31/2014 48
  • 46. Tips & Tricks Facebook Targeting: Websites & Buttons Image via TheNextWeb.com rvtechsolutions.com 1/31/2014 49
  • 47. Content & Social Media 1. Plan and Set Goals 2. Have Clear Objectives 3. Create a Strategy 4. Measure the Results rvtechsolutions.com 1/31/2014 50
  • 48. Conversations Online QUESTIONS? View Slides At: www.rvtechsolutions.com/smbnewulm Ask Questions and offer Feedback! linkedin.com/in/sarahkuglin facebook.com/rvtechsolutions twitter.com/sarahkuglin Gplus.to/rvtechsolutions rvtechsolutions.com 1/31/2014 51