A Little About Me
@sarahkuglin

Sarah Kuglin
Redwood Valley Technical Solutions

Wife and Mother
Business Owner
Coffee Nut...
Our Team
Sarah Kuglin

Owner, Web Designer and
Digital Marketing
Consultant

Bryanne Freitag

Digital Marketing &
Social M...
Social Media is a conversation…

supported by online tools.

3
http://youtu.be/x0EnhXn5boM
rvtechsolutions.com

1/31/2014

4
Social Media
The intersection of technology and social

interaction to create, share,
or connect online.

rvtechsolutions....
1/31/2014

6
Social Media & Business

rvtechsolutions.com

1/31/2014

8
9
www.socialtimes.com

Make
A Plan

1/31/2014

10
Goals

rvtechsolutions.com

1/31/2014

11
Have Clear Objectives
SMART= Specific, Measurable, Attainable,

Realistic and Timely.

rvtechsolutions.com

1/31/2014

12
Strategy
1. How To Use Content to
Build Relationships
2. Convert Followers Into Customers
3. Reputation Management
4. Meas...
Build Relationships
People Still Do Business with

People the Like, Know Trust

rvtechsolutions.com

1/31/2014

14
rvtechsolutions.com

1/31/2014

15
Helpful Is The New Viral

Footer Text

-Hubspot

1/31/2014

16
Content Marketing Is
…identifying the content your audience is
looking for, and distributing it to all the

places they lo...
What is Content
• Content Marketing is anything you
create to share and tell your story.
o
o
o
o
o
o
o
o

Blog Post
Magazi...
Content Marketing

rvtechsolutions.com

1/31/2014

19
Content Ideas
1. Specialized Knowledge and Expertise
2. Share Quotes – Especially as a photo or graphic
3. Curate Quality ...
Solve Their Problems!

rvtechsolutions.com

21
Solve Their Problems
Content Marketing

rvtechsolutions.com

1/31/2014

25
Content Curating “OPC”
Find Content and Information to Share
Google Alerts - www.google.com/alerts
Newsle – www.newsle.com...
Corn Capital Innovations Team
1/31/2014

27
1/31/2014

28
1/31/2014

29
Valentine’s Day
1/31/2014

30
Contests

rvtechsolutions.com

1/31/2014

31
Make Content Sharable

32
Social Hub

33
Engage
Don’t forget to interact with
your fans and followers!

rvtechsolutions.com

1/31/2014

34
Convert Followers
Into Customers
• What do your followers need to do
next…
o
o
o
o
o

Subscribe to my Blog
Subscribe to my...
Content Calendar

rvtechsolutions.com

1/31/2014

36
Management Tools

rvtechsolutions.com

www.hootsuite.com

1/31/2014

37
Facebook Scheduler

rvtechsolutions.com

1/31/2014

38
Negative Feedback
1. Treat Negative Feedback like
any other customer service
issue
2. Respond Immediately
3. Do your best ...
40
Facebook Insights

rvtechsolutions.com

1/31/2014

41
Facebook Insights

rvtechsolutions.com

1/31/2014

42
rvtechsolutions.com

1/31/2014
1/31/2014
Changes
Social Networks & Tools are always
changing, but conversations online are not.

rvtechsolutions.com

1/31/2014

45
What’s Next
1. Facebook: Reach, Custom Audiences
2. New Networks

3. Mobile Marketing will be Main Stream
4. Social + Web ...
Tips & Tricks
Amplify Content to
Interested Users
Use Facebook Ads and Promoted
Posts (Boost a Post) to grow the
reach of ...
Tips & Tricks
Amplify Content to
Interested Users
Use Facebook Ads and Promoted
Posts (Boost a Post) to grow the
reach of ...
Tips & Tricks
Facebook
Targeting:
Websites &
Buttons

Image via TheNextWeb.com
rvtechsolutions.com

1/31/2014

49
Content & Social Media
1. Plan and Set Goals
2. Have Clear Objectives

3. Create a Strategy
4. Measure the Results
rvtechs...
Conversations Online
QUESTIONS?
View Slides At:
www.rvtechsolutions.com/smbnewulm
Ask Questions and offer Feedback!
linked...
How To Create a Social Media Strategy for Success - Social Media Breakfast New Ulm -
How To Create a Social Media Strategy for Success - Social Media Breakfast New Ulm -
How To Create a Social Media Strategy for Success - Social Media Breakfast New Ulm -
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How To Create a Social Media Strategy for Success - Presented at the first Social Media Breakfast New Ulm in New Ulm, MN

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How To Create a Social Media Strategy for Success - Social Media Breakfast New Ulm -

  1. 1. A Little About Me @sarahkuglin Sarah Kuglin Redwood Valley Technical Solutions Wife and Mother Business Owner Coffee Nut Me with my Social Media Mentor – Mari Smith I’ve been called: • Web Designer • Internet Developer • WordPress Designer • Social Media Marketer • Social Media Consultant • Geek and Nerd • Passionate about the Web • Not Scared to Share My Opinion • Addicted to my Devices • Always Connected…….. 1/31/2014 1
  2. 2. Our Team Sarah Kuglin Owner, Web Designer and Digital Marketing Consultant Bryanne Freitag Digital Marketing & Social Media Manager Colleen Marcus Content Marketing Manager 1/31/2014 2
  3. 3. Social Media is a conversation… supported by online tools. 3
  4. 4. http://youtu.be/x0EnhXn5boM rvtechsolutions.com 1/31/2014 4
  5. 5. Social Media The intersection of technology and social interaction to create, share, or connect online. rvtechsolutions.com 1/31/2014 5
  6. 6. 1/31/2014 6
  7. 7. Social Media & Business rvtechsolutions.com 1/31/2014 8
  8. 8. 9
  9. 9. www.socialtimes.com Make A Plan 1/31/2014 10
  10. 10. Goals rvtechsolutions.com 1/31/2014 11
  11. 11. Have Clear Objectives SMART= Specific, Measurable, Attainable, Realistic and Timely. rvtechsolutions.com 1/31/2014 12
  12. 12. Strategy 1. How To Use Content to Build Relationships 2. Convert Followers Into Customers 3. Reputation Management 4. Measure Your Efforts rvtechsolutions.com 1/31/2014 13
  13. 13. Build Relationships People Still Do Business with People the Like, Know Trust rvtechsolutions.com 1/31/2014 14
  14. 14. rvtechsolutions.com 1/31/2014 15
  15. 15. Helpful Is The New Viral Footer Text -Hubspot 1/31/2014 16
  16. 16. Content Marketing Is …identifying the content your audience is looking for, and distributing it to all the places they look for it. – Michael Brenner rvtechsolutions.com 1/31/2014 17
  17. 17. What is Content • Content Marketing is anything you create to share and tell your story. o o o o o o o o Blog Post Magazine or Newsletter Article Video Talking at an Event Email Tweets or Facebook Status Update Photos and Infographics Posters, Brochures and all Printed Material rvtechsolutions.com 1/31/2014 18
  18. 18. Content Marketing rvtechsolutions.com 1/31/2014 19
  19. 19. Content Ideas 1. Specialized Knowledge and Expertise 2. Share Quotes – Especially as a photo or graphic 3. Curate Quality Content – “OPC” 4. Repurpose Material 5. Remind Your Community of What You Offer 6. Provide a Solution to Their Problems!! rvtechsolutions.com 1/31/2014 20
  20. 20. Solve Their Problems! rvtechsolutions.com 21
  21. 21. Solve Their Problems
  22. 22. Content Marketing rvtechsolutions.com 1/31/2014 25
  23. 23. Content Curating “OPC” Find Content and Information to Share Google Alerts - www.google.com/alerts Newsle – www.newsle.com Social Mention – www.socialmention.com Follow Influencers on Social Networks -create Twitter Lists • Subscribe to RSS Feeds • • • • rvtechsolutions.com 1/31/2014 26
  24. 24. Corn Capital Innovations Team 1/31/2014 27
  25. 25. 1/31/2014 28
  26. 26. 1/31/2014 29
  27. 27. Valentine’s Day 1/31/2014 30
  28. 28. Contests rvtechsolutions.com 1/31/2014 31
  29. 29. Make Content Sharable 32
  30. 30. Social Hub 33
  31. 31. Engage Don’t forget to interact with your fans and followers! rvtechsolutions.com 1/31/2014 34
  32. 32. Convert Followers Into Customers • What do your followers need to do next… o o o o o Subscribe to my Blog Subscribe to my Email List Attend an Event Become a Member Purchase my Products or Services rvtechsolutions.com 1/31/2014 35
  33. 33. Content Calendar rvtechsolutions.com 1/31/2014 36
  34. 34. Management Tools rvtechsolutions.com www.hootsuite.com 1/31/2014 37
  35. 35. Facebook Scheduler rvtechsolutions.com 1/31/2014 38
  36. 36. Negative Feedback 1. Treat Negative Feedback like any other customer service issue 2. Respond Immediately 3. Do your best to move the conversation offline 4. Don’t remove negative posts (with exceptions) 5. Swearing & Spamming can be removed rvtechsolutions.com 1/31/2014 39
  37. 37. 40
  38. 38. Facebook Insights rvtechsolutions.com 1/31/2014 41
  39. 39. Facebook Insights rvtechsolutions.com 1/31/2014 42
  40. 40. rvtechsolutions.com 1/31/2014
  41. 41. 1/31/2014
  42. 42. Changes Social Networks & Tools are always changing, but conversations online are not. rvtechsolutions.com 1/31/2014 45
  43. 43. What’s Next 1. Facebook: Reach, Custom Audiences 2. New Networks 3. Mobile Marketing will be Main Stream 4. Social + Web + Email rvtechsolutions.com 1/31/2014 46
  44. 44. Tips & Tricks Amplify Content to Interested Users Use Facebook Ads and Promoted Posts (Boost a Post) to grow the reach of your page and content. Target ads to audience by interests, gender, age, language, location, educational status and even relationship status. rvtechsolutions.com 1/31/2014 47
  45. 45. Tips & Tricks Amplify Content to Interested Users Use Facebook Ads and Promoted Posts (Boost a Post) to grow the reach of your page and content. Target ads to audience by interests, gender, age, language, location, educational status and even relationship status. rvtechsolutions.com 1/31/2014 48
  46. 46. Tips & Tricks Facebook Targeting: Websites & Buttons Image via TheNextWeb.com rvtechsolutions.com 1/31/2014 49
  47. 47. Content & Social Media 1. Plan and Set Goals 2. Have Clear Objectives 3. Create a Strategy 4. Measure the Results rvtechsolutions.com 1/31/2014 50
  48. 48. Conversations Online QUESTIONS? View Slides At: www.rvtechsolutions.com/smbnewulm Ask Questions and offer Feedback! linkedin.com/in/sarahkuglin facebook.com/rvtechsolutions twitter.com/sarahkuglin Gplus.to/rvtechsolutions rvtechsolutions.com 1/31/2014 51
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