Getting Started with Social Media and Content

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Presentation from Social Media Breakfast Pipestone County #smbpipestone

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Getting Started with Social Media and Content

  1. 1. A Little About Me @sarahkuglin Sarah Kuglin Redwood Valley Technical Solutions Wife and Mother Business Owner Coffee Nut Me with my Social Media Mentor – Mari Smith I’ve been called: • Web Designer • Internet Developer • WordPress Designer • Social Media Marketer • Social Media Consultant • Geek and Nerd • Passionate about the Web • Not Scared to Share My Opinion • Addicted to my Devices • Always Connected…….. 11/12/2013 1
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  3. 3. Our Team Sarah Kuglin Owner, Web Designer and Digital Marketing Consultant Bryanne Freitag Digital Marketing & Social Media Manager Colleen Marcus Content Marketing Manager 11/12/2013 3
  4. 4. Social Media is a conversation… supported by online tools. 4
  5. 5. http://youtu.be/x0EnhXn5boM rvtechsolutions.com 11/12/2013 5
  6. 6. Social Media The intersection of technology and social interaction to create, share, or connect online. rvtechsolutions.com 11/12/2013 6
  7. 7. 11/12/2013 7
  8. 8. Social Media For Business? rvtechsolutions.com 11/12/2013 8
  9. 9. Social Media & Business rvtechsolutions.com 11/12/2013 9
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  11. 11. www.socialtimes.com Make A Plan 11/12/2013 11
  12. 12. Goals rvtechsolutions.com 11/12/2013 12
  13. 13. Have Clear Objectives SMART= Specific, Measurable, Attainable, Realistic and Timely. rvtechsolutions.com 11/12/2013 13
  14. 14. Strategy 1. How To Use Content to Build Relationships 2. Convert Followers Into Customers 3. Reputation Management 4. Measure Your Efforts rvtechsolutions.com 11/12/2013 14
  15. 15. Build Relationships People Still Do Business with People the Like, Know Trust rvtechsolutions.com 11/12/2013 15
  16. 16. rvtechsolutions.com 11/12/2013 16
  17. 17. Helpful Is The New Viral Footer Text -Hubspot 11/12/2013 17
  18. 18. Content Marketing Is …identifying the content your audience is looking for, and distributing it to all the places they look for it. – Michael Brenner rvtechsolutions.com 11/12/2013 18
  19. 19. What is Content • Content Marketing is anything you create to share and tell your story. o o o o o o o o Blog Post Magazine or Newsletter Article Video Talking at an Event Email Tweets or Facebook Status Update Photos and Infographics Posters, Brochures and all Printed Material rvtechsolutions.com 11/12/2013 19
  20. 20. Content Marketing rvtechsolutions.com 11/12/2013 20
  21. 21. Content Ideas 1. Specialized Knowledge and Expertise 2. Share Quotes – Especially as a photo or graphic 3. Curate Quality Content – “OPC” 4. Repurpose Material 5. Provide a Solution to Their Problems!! rvtechsolutions.com 11/12/2013 21
  22. 22. Solve Their Problems! rvtechsolutions.com 22
  23. 23. Solve Their Problems
  24. 24. Content Marketing rvtechsolutions.com 11/12/2013 26
  25. 25. Content Curating “OPC” Find Content and Information to Share • • • • • Google Alerts - www.google.com/alerts Newsle – www.newsle.com Social Mention – www.socialmention.com Follow Influencers on Social Networks Subscribe to RSS Feeds rvtechsolutions.com 11/12/2013 27
  26. 26. 11/12/2013 28
  27. 27. 11/12/2013 29
  28. 28. 11/12/2013 30
  29. 29. Corn Capital Innovations Team 11/12/2013 31
  30. 30. Contests rvtechsolutions.com 11/12/2013 32
  31. 31. Make Content Sharable rvtechsolutions.com 11/12/2013 33
  32. 32. Social Hub rvtechsolutions.com 11/12/2013 34
  33. 33. Engage Don’t forget to interact with your fans and followers! rvtechsolutions.com 11/12/2013 35
  34. 34. Convert Followers Into Customers • What do your followers need to do next… o o o o Subscribe to my Blog Subscribe to my Email List Attend an Event Purchase my Products or Services rvtechsolutions.com 11/12/2013 36
  35. 35. Content Calendar rvtechsolutions.com 11/12/2013 37
  36. 36. Management Tools rvtechsolutions.com www.hootsuite.com 11/12/2013 38
  37. 37. Facebook Scheduler rvtechsolutions.com 11/12/2013 39
  38. 38. Negative Feedback 1. Treat Negative Feedback like any other customer service issue 2. Respond Immediately 3. Do your best to move the conversation offline 4. Don’t remove negative posts (with exceptions) 5. Swearing & Spamming can be removed rvtechsolutions.com 11/12/2013 40
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  40. 40. Facebook Insights rvtechsolutions.com 11/12/2013 42
  41. 41. rvtechsolutions.com 11/12/2013
  42. 42. Engage Don’t forget to interact with your fans and followers! rvtechsolutions.com 11/12/2013 44
  43. 43. Tips & Tricks Amplify Content to Interested Users Use Facebook Ads and Promoted Posts (Boost a Post) to grow the reach of your page and content. Target ads to audience by interests, gender, age, langua ge, location, educational status and even relationship status. rvtechsolutions.com 11/12/2013 45
  44. 44. Tips & Tricks Amplify Content to Interested Users Use Facebook Ads and Promoted Posts (Boost a Post) to grow the reach of your page and content. Target ads to audience by interests, gender, age, language, location, educational status and even relationship status. rvtechsolutions.com 11/12/2013 46
  45. 45. Content & Social Media 1. Plan and Set Goals 2. Have Clear Objectives 3. Create a Strategy 4. Measure the Results rvtechsolutions.com 11/12/2013 47
  46. 46. Conversations Online QUESTIONS? View Slides At: www.rvtechsolutions.com/pipestonesmb Ask Questions and offer Feedback! facebook.com/rvtechsolutions twitter.com/sarahkuglin linkedin.com/in/sarahkuglin Gplus.to/rvtechsolutions rvtechsolutions.com 11/12/2013 48

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