STORIES OF WOMEN
SURESH KUMAR.S (II MBA )
KARPAGAM COLLEGE OF ENGINEERING,
• In India, women entrepreneurship is a
recent topic which started only after the
1970s with the introduction of the Women’s
Decade (1975 to 1985) and which mostly
picked up in the late 70s.
• This phenomenon was particularly visible
only in the metropolitan and state capitals
Categories of women entrepreneurs
• Women in organized & unorganized sector.
• Women in traditional & modern industries.
• Women in urban & rural areas.
• Women in large scale and small scale
• Signal women and joint venture.
• Dual role to play at workplace & at home
• Subordinate to men.
• Just that her being women.
• Non-awareness of facilities provided by
• Competition with large scale unit.
• Problem related to marketing.
• Procedure of getting finance should be
• Effective propagation of programmes and
• Linkages between product, services and
• Encouragement to technical and
10 TIPS FROM LEADING WOMEN
ENTREPRENEURS TO HELP YOU MAKE
THE WORLD YOUR BUSINESS
• Develop trust on a global scale.
• Think globally.
• Build a global brand that works locally.
• Educate your customers.
• Outsource to grow your business.
• Connect and collaborate with local markets
on foreign ground.
• Find cross-border customers.
• Hire the best from around the world.
• Establish payment methods before you sell.
• Navigate through – not around –
bureaucracy and red tape
1. Radha Rajakrishnan: Weaving
Success in Apparel Biz: Situated
right in the middle of Anna
Nagar’s residential sector in
Chennai, Amrita Custom
Elegance, an exclusive boutique is
run by gracious Radha
As she smiles, an instant rapport is
established. It’s hard not to warm
up to her, and it was truly an
astonishing fact that she is the
mother of two grown up children
From 50 paise, she now
earns rs 200,000 a day
• The story of Patricia Narayan, winner of
this year's 'Ficci Woman Entrepreneur of
the Year' award is amazing.
• She started her career 30 years ago as an
entrepreneur, selling eateries from a mobile cart
on the Marina beach amidst all odds -- battling a
failed marriage, coping with her husband, a
multiple addict, and taking care of two kids.
Today, she has overcome the hurdles and owns a
chain of restaurants.
Story of Sarala Bastian who set up a
successful mushroom business with just
• At 17, when most girls
of her age were set to
go to college for higher
studies, she got
Bastian did not wish to
just be confined to her
• She wanted to do something on her own. She
wanted to be independent and carve out an
identify for herself.
• "My father gave me the initial capital of Rs
15,000 to start a business in 2004. I started a
mushroom farm in my backyard," says
Sarala. There has been no looking back since.
Story of Revathi Krishna, the founder of
Coffee, Books and More
• Revathi Krishna, the proprietress
of Coffee , books and more… at the Info
Park, Kakkanad, Kochi shares her
success story with Small Enterprise India.
• An exclusive coffee shop with abundance
of books to choose from, and a place to
listen to soft music which is calming and
smoothening to the ears.
• The role of business women in
economic development is
women enter not only in
selected professions but also
professions like trade,
industry and engineering.