BUSINESS MANAGEMENT WEBINAR SERIES
THE PROFESSION OF BUSINESS MANAGEMENT
A Hard Look at the Hard Skills
Needed to Succeed
Pearson Learning Solutions
Overview of this Session
Welcome and Introductions
The Definition of a Business Manager
How Companies Define Business Skills
The APBM/PLS Survey on Business Management
Review of Survey Findings
Points of Additional Consideration and Reflection
Definition of a Business Manager
A business manager is a person employed by an organization, whether corporation
or other, which is engaged in either manufacturing and selling of goods or rendering
of services, or both, and operating in any industry or country.
This individual is working in a line or staff function such as accounting, auditing,
engineering, research and development, finance/treasury, human resources,
information technology, manufacturing/service operations, marketing, purchasing,
logistics, supply chain, quality, international business, or project management.
He/she may be starting out his/her career as an analyst, specialist, or supervisor and
later moving up the ladder to a manager, general manager, senior manager,
division/group director, vice president, president, or CEO.
Business Manager Defined, www.APBM.org
The Scope of Business Management
HOW COMPANIES DEFINE BUSINESS SKILLS
The conventional curriculum within most organizations suggests core
business skills are defined using the following core set of competencies
Planning: Deciding what needs to happen in the future (today, next
week, next month, next year, over the next 5 years, etc.) and
generating plans for action.
Organizing/Staffing: (Implementation) making optimum use of the
resources required to enable the successful carrying out of plans,
recruitment, and hiring individuals for appropriate jobs.
Leading/Motivating: Determining what needs to be done in a
situation and getting people to do it; the process of stimulating an
individual to take action that will accomplish a desired goal.
Controlling: Monitoring, checking progress against plans, which may
need modification based on feedback.
The APBM/PLS Survey on Business Management Certifications
In Summer of 2009, the Association of Professionals in Business Management
and Pearson Learning Solutions conducted the APBM/PLS Survey on Business
The goals of the survey included:
Understanding the motivation for managers and leaders for participating in a
business skills training program;
Understanding the skills/knowledge areas that are most critical to
organizations and those that are most lacking,
Understanding organizational desire to invest in business skills training
Overview of Participants
44% response rate = +/- 3% margin of error
(89 respondents of approximate population of 250)
What would be your primary motivation for participating in a business skills
Business Management Skills in Demand
If you were to administer a skill-assessment of your current What specific business skills are the most
department, what business skill would be most lacking? important for a job applicant to possess?
FIGURE 4: SKILLS MOST LACKING IN AN ORGANIZATION FIGURE 3: MOST SOUGHT AFTER SKILLS FOR RECRUITING
Source: Survey Study, Business Management as a Profession, July 2009 8
What business functions are most important to your organization’s success?
FIGURE 1: SKILLS MOST CRITICAL FIGURE 2: SKILLS MOST CRITICAL
(OVERALL TRAINING DISTRIBUTION) (HARD SKILL DISTRIBUTION)
Source: Survey Study, Business Management as a Profession, July 2009 9
As an organization, how likely are you (and other managers) to require business skills
training to support employee career-pathing?
Do you feel that the pool of qualified candidates for management opportunities is
limited due to lack of knowledge of core business functions outside their area of
How likely is your organization to invest in re-skilling current staff to fill
Do you anticipate there will be an increased need to re-skill business specialists to
effectively operate in a business generalist capacity?
Does your organization currently measure management competencies through
independent testing and continuing education?
Do you perceive that having an MBA serves as a differentiator among top performers in
How much would you expect to pay for an How much would you expect to pay for an
online business skills curriculum (per online business skills curriculum that offers
employee)? a management certification (per
Average = $3,100
Average = $4,500
Rank the importance of the following criteria in evaluating a business skills program:
(results shown are relative to top 3)
1. Quality & Depth of Content - 52%
2. Recognized value within industry - 29%
3. Cost - 19%
4. Time commitment
5. Online/self-study option
6. Validates knowledge application through testing
7. Standardized curriculum
8. Fulfills CE credit
Business Management Skills – Future Training Investment
FIGURE 4: ANTICIPATED TRAINING SPEND ALLOCATION FIGURE 5: FUTURE TRAINING DEMAND FOR MOST CRITICAL SKILLS
+ yellow denotes statistically significant percent increase against Figure1:Skills Most Critical to an Organization’s Success
*Source: Survey Study, Business Management as a Profession, July 2009 18
Redefining The Scope of Business Management
The conventional curriculum within most Key Management Knowledge Areas:
organizations needs to be redefined to include
to core areas below, integrated with a core body General Management Leadership and
of management knowledge: Strategy
Planning: Deciding what needs to happen in Operations Management
the future (today, next week, next month, next
year, over the next 5 years, etc.) and Marketing Management
generating plans for action. Quality and Process Management
Organizing/Staffing: (Implementation) making Human Resources Management
optimum use of the resources required to enable
the successful carrying out of plans, recruitment, Accounting
and hiring individuals for appropriate jobs.
Leading/Motivating: Determining what needs
to be done in a situation and getting people to Information Technology
do it; the process of stimulating an individual to
take action that will accomplish a desired goal. Corporate Control, Law, Ethics, and
Controlling: Monitoring, checking progress
against plans, which may need modification International Business
based on feedback.
Points of Consideration and Additional Reflection
1. How do the findings of this survey align to what you are seeing in
2. If the needs of your organization are similar to the organizations that
participated in our survey, are your current curriculum offerings able
to meet the needs of the organization?
3. If your current curriculum is not aligned to meet the needs of the
organization, what is the organizational impact of not addressing
Thank You for Attending our Session Today
About the APBM
APBM's mission is to make business management a profession - similar to
law, medicine, engineering, and accounting - with the CABM and CBM
Certifications, Continuing Education, Code of Professional Ethics, and
Professional Standards through Best Practices Research. APBM works with
leading companies and business schools worldwide to fulfill its mission.
About Pearson Learning Solutions
Pearson Learning Solutions is the dedicated learning solutions consultancy
for the world's largest educational publisher, Pearson Education (NYSE:
PSO). Drawing on the vast Pearson library of educational content, services,
and media, Pearson Learning Solutions offers clients a single access point to
the full range of Pearson's resources and expertise, including: Development
of custom publications; Learning design expertise for guided-learning
materials; Subject matter expertise from Pearson's world-class authors and
contributors; Development of electronic content in any form and on any
platform; Assessment and Faculty Development expertise.
Please Join Us for our Upcoming Sessions
Please join us as we continue our Business
Management Skills Webinar Series with:
What Makes A Leader:
Redefining the Approach to Training Managers
— December 2, 2009 – 1:00 pm EST
The Business of Learning:
Why Learning and Development Professionals Need
— December 16, 2009 – 1:00 pm EST
Would you like additional information?
If you would like additional information, or a
copy of the presentation from today’s session,
please email firstname.lastname@example.org.