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How To Be a Social Advocate
 

How To Be a Social Advocate

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This is a presentation I gave at a conference that Con Edison hosted for about 50 non profit organizations in New York City. Participants received some tips and tricks on how to be a better social ...

This is a presentation I gave at a conference that Con Edison hosted for about 50 non profit organizations in New York City. Participants received some tips and tricks on how to be a better social advocate using Facebook and Twitter.

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  • 2486 shares <br /> 9200 likes <br /> 553 comments – almost all positive. <br />
  • How do your posts relate back to AARP’s mission? <br /> How are they timely with what’s going on in the world? <br /> Government shutdown/Veterans <br />
  • Empower Your Staff <br /> Train – spend the time <br /> Contest <br /> Don’t Leave This Up to an Intern <br /> UGC – User Generated Content. <br /> The Art of the Retweet <br />
  • Customer Service Reps <br />
  • Set Goals/Metrics <br />
  • (@Storify, Facebook Insights, TweetReach) <br />

How To Be a Social Advocate How To Be a Social Advocate Presentation Transcript

  • Advocacy In the New Media Age Be a Social Advocate & Influencer Tips, Best Practices, and Strategy October 25, 2013
  • Who Am I? 7 things you need to know about me: 1. Native New Yorker 2. Yankees Fan 3. Been with AARP for 8 years 4. Salsa dancer 5. Beach lover 6. Recovering art historian 7. I love social media! @aarpny @heykiddo skratz@aarp.org www.linkedin.com/staceykratz 212.407.3708 AARP 2
  • Who Are You? Know thyself, know thy platform AARP 3
  • Agenda How to be an effective social advocate and influencer: 1.Facebook 2.Twitter 3.Evaluating Your Success @aarpny @heykiddo skratz@aarp.org www.linkedin.com/staceykratz 212.407.3708 AARP 4
  • So You Think You’re Not Social Media Savvy? AARP 5
  • AARP 6
  • Make it relevant 690 shares 3,384 likes 282 comments 110,464 reached AARP 7
  • Make it personal AARP 8
  • K-I-S-S Keep It Short and Simple for more likes and shares AARP 9
  • Would you share it? Over 10,000 shares AARP 10
  • AARP 11
  • Who to follow • • • • • • • • Legislators National and local media Reporters Celebrities Nonprofit Organizations Members/Volunteers/Supporters Sports teams Local businesses AARP 12
  • What to tweet? Here are 6 tips on tweeting and getting more followers: 1) Tweet often. The more you tweet, the more followers you will have – especially if some of those tweets are interacting with other folks. 2) Be interesting. into your personal interests and mix up what you're tweeting about. 3) Create lists . If you create a list of people who are interesting to you (for example, folks tweeting about the mayoral race), many of them will follow you back. 4) Respond to every @ reply you get. 5) Participate in #FF (follow Friday) #TBT (Throw Back Thursdays), etc. - recommend good folks to your network, and follow folks that your friends have recommended. 6) Credit other people in your tweets – if you recommend an article by the author, then use their twitter handle when you post about the article. AARP 13
  • Empower Your Staff AARP 14
  • Find Your Influencers AARP 15
  • Customer Service AARP 16
  • The Art of the Retweet AARP 17
  • Engage AARP 18
  • You Got This! AARP 19
  • Twitter’s so easy Even a bird and a beagle can do it… AARP 20
  • Evaluate Your Success AARP 21
  • Bragging Rights AARP 22
  • How You Doing? AARP 23
  • Celebrate YOU!!! AARP 24
  • #GSD AARP 25
  • Stay in touch… Stacey Kratz 212.407.3708 646.301.8197 skratz@aarp.org stacey.kratz@gmail.com @heykiddo @aarpny www.facebook.com/stacey.kratz www.linkedin.com/staceykratz AARP 26