Advocacy In the New Media Age
Be a Social Advocate & Influencer
Tips, Best Practices, and Strategy

October 25, 2013
Who Am I?
7 things you need to know about me:

1. Native New Yorker
2. Yankees Fan
3. Been with AARP for 8 years
4. Salsa ...
Who Are You?

Know thyself, know thy platform

AARP 3
Agenda
How to be an effective social advocate
and influencer:
1.Facebook
2.Twitter
3.Evaluating Your Success

@aarpny

@he...
So You Think You’re Not
Social Media Savvy?

AARP 5
AARP 6
Make it relevant

690 shares
3,384 likes
282 comments
110,464 reached

AARP 7
Make it personal

AARP 8
K-I-S-S
Keep It Short and Simple for more likes and shares

AARP

9
Would you share it?

Over 10,000 shares

AARP 10
AARP 11
Who to follow
•
•
•
•
•
•
•
•

Legislators
National and local media
Reporters
Celebrities
Nonprofit Organizations
Members/...
What to tweet?
Here are 6 tips on tweeting and getting more followers:
1) Tweet often. The more you tweet, the more follow...
Empower Your Staff

AARP 14
Find Your Influencers

AARP 15
Customer Service

AARP 16
The Art of the Retweet

AARP 17
Engage

AARP 18
You Got This!

AARP 19
Twitter’s so easy
Even a bird and a beagle can do it…

AARP 20
Evaluate Your Success

AARP 21
Bragging Rights

AARP 22
How You Doing?

AARP 23
Celebrate YOU!!!

AARP 24
#GSD

AARP 25
Stay in touch…
Stacey Kratz
212.407.3708
646.301.8197
skratz@aarp.org
stacey.kratz@gmail.com
@heykiddo
@aarpny
www.faceboo...
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How To Be a Social Advocate

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This is a presentation I gave at a conference that Con Edison hosted for about 50 non profit organizations in New York City. Participants received some tips and tricks on how to be a better social advocate using Facebook and Twitter.

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  • 2486 shares
    9200 likes
    553 comments – almost all positive.
  • How do your posts relate back to AARP’s mission?
    How are they timely with what’s going on in the world?
    Government shutdown/Veterans
  • Empower Your Staff
    Train – spend the time
    Contest
    Don’t Leave This Up to an Intern
    UGC – User Generated Content.
    The Art of the Retweet
  • Customer Service Reps
  • Set Goals/Metrics
  • (@Storify, Facebook Insights, TweetReach)
  • How To Be a Social Advocate

    1. 1. Advocacy In the New Media Age Be a Social Advocate & Influencer Tips, Best Practices, and Strategy October 25, 2013
    2. 2. Who Am I? 7 things you need to know about me: 1. Native New Yorker 2. Yankees Fan 3. Been with AARP for 8 years 4. Salsa dancer 5. Beach lover 6. Recovering art historian 7. I love social media! @aarpny @heykiddo skratz@aarp.org www.linkedin.com/staceykratz 212.407.3708 AARP 2
    3. 3. Who Are You? Know thyself, know thy platform AARP 3
    4. 4. Agenda How to be an effective social advocate and influencer: 1.Facebook 2.Twitter 3.Evaluating Your Success @aarpny @heykiddo skratz@aarp.org www.linkedin.com/staceykratz 212.407.3708 AARP 4
    5. 5. So You Think You’re Not Social Media Savvy? AARP 5
    6. 6. AARP 6
    7. 7. Make it relevant 690 shares 3,384 likes 282 comments 110,464 reached AARP 7
    8. 8. Make it personal AARP 8
    9. 9. K-I-S-S Keep It Short and Simple for more likes and shares AARP 9
    10. 10. Would you share it? Over 10,000 shares AARP 10
    11. 11. AARP 11
    12. 12. Who to follow • • • • • • • • Legislators National and local media Reporters Celebrities Nonprofit Organizations Members/Volunteers/Supporters Sports teams Local businesses AARP 12
    13. 13. What to tweet? Here are 6 tips on tweeting and getting more followers: 1) Tweet often. The more you tweet, the more followers you will have – especially if some of those tweets are interacting with other folks. 2) Be interesting. into your personal interests and mix up what you're tweeting about. 3) Create lists . If you create a list of people who are interesting to you (for example, folks tweeting about the mayoral race), many of them will follow you back. 4) Respond to every @ reply you get. 5) Participate in #FF (follow Friday) #TBT (Throw Back Thursdays), etc. - recommend good folks to your network, and follow folks that your friends have recommended. 6) Credit other people in your tweets – if you recommend an article by the author, then use their twitter handle when you post about the article. AARP 13
    14. 14. Empower Your Staff AARP 14
    15. 15. Find Your Influencers AARP 15
    16. 16. Customer Service AARP 16
    17. 17. The Art of the Retweet AARP 17
    18. 18. Engage AARP 18
    19. 19. You Got This! AARP 19
    20. 20. Twitter’s so easy Even a bird and a beagle can do it… AARP 20
    21. 21. Evaluate Your Success AARP 21
    22. 22. Bragging Rights AARP 22
    23. 23. How You Doing? AARP 23
    24. 24. Celebrate YOU!!! AARP 24
    25. 25. #GSD AARP 25
    26. 26. Stay in touch… Stacey Kratz 212.407.3708 646.301.8197 skratz@aarp.org stacey.kratz@gmail.com @heykiddo @aarpny www.facebook.com/stacey.kratz www.linkedin.com/staceykratz AARP 26

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