How To Be a Social Advocate
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This is a presentation I gave at a conference that Con Edison hosted for about 50 non profit organizations in New York City. Participants received some tips and tricks on how to be a better social advocate using Facebook and Twitter.
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How To Be a Social Advocate
- 1. Advocacy In the New Media Age Be a Social Advocate & Influencer Tips, Best Practices, and Strategy October 25, 2013
- 2. Who Am I? 7 things you need to know about me: 1. Native New Yorker 2. Yankees Fan 3. Been with AARP for 8 years 4. Salsa dancer 5. Beach lover 6. Recovering art historian 7. I love social media! @aarpny @heykiddo skratz@aarp.org www.linkedin.com/staceykratz 212.407.3708 AARP 2
- 3. Who Are You? Know thyself, know thy platform AARP 3
- 4. Agenda How to be an effective social advocate and influencer: 1.Facebook 2.Twitter 3.Evaluating Your Success @aarpny @heykiddo skratz@aarp.org www.linkedin.com/staceykratz 212.407.3708 AARP 4
- 5. So You Think You’re Not Social Media Savvy? AARP 5
- 6. AARP 6
- 7. Make it relevant 690 shares 3,384 likes 282 comments 110,464 reached AARP 7
- 9. K-I-S-S Keep It Short and Simple for more likes and shares AARP 9
- 10. Would you share it? Over 10,000 shares AARP 10
- 11. AARP 11
- 12. Who to follow • • • • • • • • Legislators National and local media Reporters Celebrities Nonprofit Organizations Members/Volunteers/Supporters Sports teams Local businesses AARP 12
- 13. What to tweet? Here are 6 tips on tweeting and getting more followers: 1) Tweet often. The more you tweet, the more followers you will have – especially if some of those tweets are interacting with other folks. 2) Be interesting. into your personal interests and mix up what you're tweeting about. 3) Create lists . If you create a list of people who are interesting to you (for example, folks tweeting about the mayoral race), many of them will follow you back. 4) Respond to every @ reply you get. 5) Participate in #FF (follow Friday) #TBT (Throw Back Thursdays), etc. - recommend good folks to your network, and follow folks that your friends have recommended. 6) Credit other people in your tweets – if you recommend an article by the author, then use their twitter handle when you post about the article. AARP 13
- 14. Empower Your Staff AARP 14
- 15. Find Your Influencers AARP 15
- 17. The Art of the Retweet AARP 17
- 18. Engage AARP 18
- 19. You Got This! AARP 19
- 20. Twitter’s so easy Even a bird and a beagle can do it… AARP 20
- 21. Evaluate Your Success AARP 21
- 23. How You Doing? AARP 23
- 25. #GSD AARP 25
- 26. Stay in touch… Stacey Kratz 212.407.3708 646.301.8197 skratz@aarp.org stacey.kratz@gmail.com @heykiddo @aarpny www.facebook.com/stacey.kratz www.linkedin.com/staceykratz AARP 26
Editor's Notes
- 2486 shares 9200 likes 553 comments – almost all positive.
- How do your posts relate back to AARP’s mission? How are they timely with what’s going on in the world? Government shutdown/Veterans
- Empower Your Staff Train – spend the time Contest Don’t Leave This Up to an Intern UGC – User Generated Content. The Art of the Retweet
- Customer Service Reps
- Set Goals/Metrics
- (@Storify, Facebook Insights, TweetReach)