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Web application of Antonucci's hierarchical approach for measuring social networks (SMABS2006)
 

Web application of Antonucci's hierarchical approach for measuring social networks (SMABS2006)

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Presentation on SMABS2006 conference, Budapest, Hungary, July 2006

Presentation on SMABS2006 conference, Budapest, Hungary, July 2006

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    Web application of Antonucci's hierarchical approach for measuring social networks (SMABS2006) Web application of Antonucci's hierarchical approach for measuring social networks (SMABS2006) Presentation Transcript

    • Web application of Antonucci’s hierarchical approach for measuring social networks
        • Gašper Koren, Valentina Hlebec
        • Faculty of Social Sciences
        • University of Ljubljana
        • SMABS Budapest, 5. July 2006
    • Social Networks data collection on the Web
      • Ego-centered social networks (ego - alters)
      • Web questionnaires
      • Questionnaire testing methods
    • Questionnaire testing
      • Important for valid measurement
      • Discover difficulties
      • Avoid systematic mistakes
      • Improvements of questionnaire in early phase (pre-field testing)
      • Extremely important when
        • we are using uncommon questionnaires
        • we are introducing new technologies
    • Network generator
    • Research questions
      • Is it possible to apply Antonucci's hierarchical approach questionnaire on the Web?
      • How the respondents act to that kind of questionnaire?
      • What are the main pitfalls when adopting difficult questionnaire from F2F interviewing for the on-line data collection
    • Experiment outline
      • Monitoring respondents during response process
        • WebCam
        • EyeTracker
      • Qualitative methods after answering the questionnaire
        • Focus groups
        • Cognitive interview (retrospective think aloud)
    • Experiments
      • Together with students of Faculty of Social Sciences (“Questionnaire design” course 2006)
      • 29. March and 5. April 2006
      • 4 groups of students:
        • WebCam + Focus group
        • WebCam + Cognitive interview
        • EyeTracker + Focus group
        • EyeTracker + Cognitive interview
    • Questionnaire explained
      • Hands on!
    • Technology - WebCam
    • Technology - Eyetracker
    • Results (WebCam)
      • First circle is problematic and takes long time to understand; less problems with following circles
      • Some more “difficult” questions require more cognitive effort and more time; this often includes multiple readings of the question
      • “Reading with mouse”
      • Technical difficulties:
        • We should add “delete” feature for alters
        • Not clear enough that alters are movable
        • Warnings are sometimes confusing
    • Results (Eyetracker)
      • Scanning the questionnaire text, not reading it
      • More attracted by graphical elements than text; non-bold text is completely missed.
      • Only some respondents return to the question when they find out that they don't know what to do.
      • We should mark the changes of the questions if graphics stays similar!
    • Results (Focus Groups)
      • Questionnaire is interesting, not too long, even fun.
      • How many alters in each circle?
      • Unknown length of the questionnaire
      • More detailed instructions? :)
      • Feedback at the end of the questionnaire
      • Technical problems
    • Results (Cognitive interview)
      • Criteria of putting different alters into different circles is vary among respondents.
      • When examine the network characteristics, respondents figure out that they didn't fill out the network generator with all potential alters.
    • Paper or Web?
      • Younger respondents prefer Web over PAP
      • Reasons to prefer Web
        • More interactive
        • Better overview of your personal network
      • Reasons to prefer PAP
        • computer literacy problems
    • Conclusions
      • We CAN use Web for Antonnuci's hierarhical approach in self interviewing with Web Q.
      • Pretesting with different methods gave us very precious results and suggestions for improvements
      • “Interesting questionnaire, better than PAP”, even “fun”
    • Don't do it at home! What we have learned from technology perspective?
      • WebCam and technology around it is relatively simple and cheap
      • EyeTracking device should cost at least 20.000 EUR ;)
      • Internet should work when doing the experiments!
    • Further research
      • Improve Web application according to comments we got from pilot study
      • Expert evaluation (autumn 2006)
    • [email_address] http://www.websm.org/