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Using tools to maximize distribution of your stories2
 

Using tools to maximize distribution of your stories2

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Discussion about using tools like Twaitter, Twitterfeed, and Paper.li to help get your stories out.

Discussion about using tools like Twaitter, Twitterfeed, and Paper.li to help get your stories out.

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Using tools to maximize distribution of your stories2 Using tools to maximize distribution of your stories2 Presentation Transcript

  • Using Tools to Maximize Distribution of Your Stories Stan Skrabut University of Wyoming Extension @uwcesedtech #uwces http://www.slideshare.net/skrabut
  • People are changing how they get their news.
  • You are a writing professional trying to promote your organization.
  • Presently, promoting your stories to all the differentsocial media sites takes too much time and energy.
  • You want to expand the reach of your stories using less effort.
  • Let me show you how to get more distribution with less effort.
  • How you are creating anddistributing yourstories has been changing.
  • Here are some trends from the Pew Research Center’s 2011 Annual Report on American Journalism.
  • All news platforms are losing viewership... except the Web.Source: Nielsen Media Research, Pew Research Center for the People & the Press, Audit Bureau of Circulations.
  • More people get news from Web than newspapers.
  • Nearly 50% of Americans get news from mobile device.
  • More news is broken on the Web than ever before.
  • Social media has had a significant impact on journalism.
  • You can distribute your news to a larger audience, quicker.
  • You are competing with the general public to create news and stories.
  • You can leverage social media for more than just promoting your stories.
  • You can scan for story ideas or trends.
  • You can look for interview subjects.
  • You can poll users on their opinions.
  • Tools forleveraging Social media.
  • These tools will help you post to multiple places from both desktop or mobile devices.
  • Tweetdeck is a desktop tool to help post single posts to multiple sites.
  • HootSuite posts a single post to multiple Twitter, Facebook, and other social media sites.
  • Twitterfeed allows you to set up feeds to distribute to Twitter and Facebook.
  • Here are tools that you can schedule single or recurring posts.
  • Twaitter allows you to plan and create posts at theinitial planning stage rather than post in real time.
  • This tool will allow you to aggregate anumber of posts into your own newspaper.
  • Paper.li allows you to create a “newspaper” that is automatically sent to Twitter.
  • Here is how Universityof Wyoming Extension is integrating our efforts
  • The University of Wyoming is focusing on five specific social media tools.
  • We have two primary Twitter accounts for distributing our content (@uwcesedtech @uwagguy).
  • We have one Facebook fan page for Extension withcountless fan pages for departments and programs.
  • We use Scribd to distribute our publications and bulletins.
  • We have one primary Youtube account with other secondary accounts.
  • We have changed how we post our news, wenow use WordPress to post our news stories.
  • We are using three tools to help maximize ourdistribution efforts across our content creation efforts.
  • We use Twaitter to post branding messages to Twitter.
  • We use Twitterfeed to send our news to Twitter and Facebook.
  • We have two Paper.li “newspapers,” one for Twitter accounts we are following and one for news blog.
  • University of Wyoming Extension future distribution plans include other user created content.
  • We are planning to autofeed Youtubevideos, podcasts, blogs, and other RSS feeds.
  • Our current distribution to three Twitteraccounts and one Facebook account is 1,590. 1,590
  • We remind our distribution lists of social media capabilities at least quarterly.
  • Using Tools to Maximize Distribution of Your Stories Stan Skrabut University of Wyoming Extension @uwcesedtech #uwces http://www.slideshare.net/skrabut